Question 1

Why is average view frequency important to measure?

Accepted Answer

A)  It tells you how many people are viewing the ad 
B)  It shows you how engaged people are with the ad 
C)  It shows how often the average person sees or interacts with the ad 
D)  It lets you continually track conversions 
A)  It tells you how many people are viewing the ad 
B)  It shows you how engaged people are with the ad 
C)  It shows how often the average person sees or interacts with the ad 
D)  It lets you continually track conversions

Question 2

The best way to initiate a reserve buy is to:

Accepted Answer

A)  All of the listed answers are incorrect. 
B)  Contact a Google sales representative. 
C)  Create a reservation campaign in AdWords. 
D)  Create a normal video campaign in AdWords. 
A)  All of the listed answers are incorrect. 
B)  Contact a Google sales representative. 
C)  Create a reservation campaign in AdWords. 
D)  Create a normal video campaign in AdWords.

Question 3

With a masthead, the advertiser can reserve:

Accepted Answer

A)  The YouTube homepage. 
B)  Specific videos. 
C)  Specific channels. 
D)  All of the listed answers are correct. 
A)  The YouTube homepage. 
B)  Specific videos. 
C)  Specific channels. 
D)  All of the listed answers are correct.

Question 4

What is an example of a managed placement for a TrueView in-stream ad?

Accepted Answer

A)  A website on the Google Display Network (GDN). 
B)  All of the listed answers are correct. 
C)  A YouTube channel. 
D)  YouTube watch page. 
A)  A website on the Google Display Network (GDN). 
B)  All of the listed answers are correct. 
C)  A YouTube channel. 
D)  YouTube watch page.

Question 5

Average video view duration metrics are accessible through:

Accepted Answer

A)  The YouTube Channel watch page. 
B)  The YouTube analytics audience retention tab. 
C)  AdWords reports and uploads tab. 
D)  AdWords campaign tab. 
A)  The YouTube Channel watch page. 
B)  The YouTube analytics audience retention tab. 
C)  AdWords reports and uploads tab. 
D)  AdWords campaign tab.

Question 6

What does linking an AdWords account to a YouTube account allow an advertiser to do?

Accepted Answer

A)  Access additional video reporting metrics. 
B)  All of the listed answers are correct. 
C)  Create a remarketing list. 
D)  Create call-to-action (CT
A)  overlays. 
A)  Access additional video reporting metrics. 
B)  All of the listed answers are correct. 
C)  Create a remarketing list. 
D)  Create call-to-action (CT
A)  overlays.

Question 7

What does average view frequency measure?

Accepted Answer

A)  Average number of channel views. 
B)  Average number of times someone has viewed a video ad. 
C)  Average view-through rate (VTR) for the video. 
D)  All of the listed answers are incorrect. 
A)  Average number of channel views. 
B)  Average number of times someone has viewed a video ad. 
C)  Average view-through rate (VTR) for the video. 
D)  All of the listed answers are incorrect.

Question 8

Where would a call-to-action (CTA) overlay show?

Accepted Answer

A)  All of the listed answers are correct. 
B)  Videos on your channel. 
C)  Embedded videos. 
D)  On TrueView in-display ads. 
A)  All of the listed answers are correct. 
B)  Videos on your channel. 
C)  Embedded videos. 
D)  On TrueView in-display ads.

Question 9

With YouTube Analytics, you can track metrics on:

Accepted Answer

A)  cost-per-channel visit. 
B)  playback locations. 
C)  YouTube session length. 
D)  TrueView ad skip rates. 
A)  cost-per-channel visit. 
B)  playback locations. 
C)  YouTube session length. 
D)  TrueView ad skip rates.

Question 10

The standard banner size supported by YouTube is 300×250.

Accepted Answer

A) True 
 B)False

Question 11

With a Masthead ad, an advertiser can reserve:

Accepted Answer

A)  The YouTube homepage 
B)  Specific videos 
C)  YouTube search pages 
D)  Specific channels 
A)  The YouTube homepage 
B)  Specific videos 
C)  YouTube search pages 
D)  Specific channels

Question 12

Why is average view frequency important to measure?

Accepted Answer

A)  All of the listed answers are incorrect. 
B)  You can see the number of conversions the ad received. 
C)  You can understand how often a single user sees your ad 
D)  You can see how engaged a viewer is with your ad 
A)  All of the listed answers are incorrect. 
B)  You can see the number of conversions the ad received. 
C)  You can understand how often a single user sees your ad 
D)  You can see how engaged a viewer is with your ad

Question 13

If someone clicks a TrueView video discovery ad, where do they land?

Accepted Answer

A)  The video on the YouTube watch page or advertiser's channel 
B)  The advertiser's YouTube Masthead 
C)  The advertiser's website 
D)  The ad's destination URL 
A)  The video on the YouTube watch page or advertiser's channel 
B)  The advertiser's YouTube Masthead 
C)  The advertiser's website 
D)  The ad's destination URL

Question 14

An advertiser can use a remarketing tag to target people who've:

Accepted Answer

A)  Set up multiple YouTube accounts 
B)  searched on YouTube for videos about products like hers 
C)  posted videos on YouTube that mention her products 
D)  subscribed to or unsubscribed from her YouTube channel 
A)  Set up multiple YouTube accounts 
B)  searched on YouTube for videos about products like hers 
C)  posted videos on YouTube that mention her products 
D)  subscribed to or unsubscribed from her YouTube channel

Question 15

You can see average video-view duration metrics in:

Accepted Answer

A)  reports in AdWords 
B)  the "Campaigns" tab in AdWords 
C)  the "Audience retention" tab in YouTube Analytics 
D)  Google Analytics 
A)  reports in AdWords 
B)  the "Campaigns" tab in AdWords 
C)  the "Audience retention" tab in YouTube Analytics 
D)  Google Analytics

Question 16

_________ ads can be created and managed through AdWords.

Accepted Answer

A)  Reserve-bought 
B)  TV 
C)  TrueView 
D)  Masthead 
A)  Reserve-bought 
B)  TV 
C)  TrueView 
D)  Masthead

Question 17

Video remarketing is a way to optimize:

Accepted Answer

A)  cost-per-view (CPV) bidding strategies 
B)  video campaigns 
C)  bidding strategies 
D)  conversions 
A)  cost-per-view (CPV) bidding strategies 
B)  video campaigns 
C)  bidding strategies 
D)  conversions

Question 18

Linking a YouTube channel to a Google+ page lets you:

Accepted Answer

A)  manage multiple channels from on Google account 
B)  manage multiple channels from on Google account and let multiple people manage a channel 
C)  manage one channel from one Google account and let multiple people manage a channel 
D)  manage one channel from one Google account 
A)  manage multiple channels from on Google account 
B)  manage multiple channels from on Google account and let multiple people manage a channel 
C)  manage one channel from one Google account and let multiple people manage a channel 
D)  manage one channel from one Google account

Question 19

What is the maximum number of targeting groups you can create in an AdWords for video campaign?

Accepted Answer

A)  10 
B)  1 
C)  50 
D)  There isn't a limit. 
A)  10 
B)  1 
C)  50 
D)  There isn't a limit.

Question 20

The initial remarketing list size for video campaigns includes users from the past:

Accepted Answer

A)  You can't include visitors from past days 
B)  15 days 
C)  540 days 
D)  30 days 
A)  You can't include visitors from past days 
B)  15 days 
C)  540 days 
D)  30 days

Why is average view frequency important to measure?

The best way to initiate a reserve buy is to:

With a masthead, the advertiser can reserve:

What is an example of a managed placement for a TrueView in-stream ad?

Average video view duration metrics are accessible through:

What does linking an AdWords account to a YouTube account allow an advertiser to do?

What does average view frequency measure?

Where would a call-to-action (CTA) overlay show?

With YouTube Analytics, you can track metrics on:

The standard banner size supported by YouTube is 300×250.

With a Masthead ad, an advertiser can reserve:

Why is average view frequency important to measure?

If someone clicks a TrueView video discovery ad, where do they land?

An advertiser can use a remarketing tag to target people who've:

You can see average video-view duration metrics in:

_________ ads can be created and managed through AdWords.

Video remarketing is a way to optimize:

Linking a YouTube channel to a Google+ page lets you:

What is the maximum number of targeting groups you can create in an AdWords for video campaign?

The initial remarketing list size for video campaigns includes users from the past:

Google AdWords: Display Advertising

Google AdWords Fundamentals

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Exam 6: Google Analytics Individual Qualification (IQ)

Why is average view frequency important to measure?

The best way to initiate a reserve buy is to:

With a masthead, the advertiser can reserve:

What is an example of a managed placement for a TrueView in-stream ad?

Average video view duration metrics are accessible through:

What does linking an AdWords account to a YouTube account allow an advertiser to do?

What does average view frequency measure?

Where would a call-to-action (CTA) overlay show?

With YouTube Analytics, you can track metrics on:

The standard banner size supported by YouTube is 300×250.

With a Masthead ad, an advertiser can reserve:

Why is average view frequency important to measure?

If someone clicks a TrueView video discovery ad, where do they land?

An advertiser can use a remarketing tag to target people who've:

You can see average video-view duration metrics in:

_________ ads can be created and managed through AdWords.

Video remarketing is a way to optimize:

Linking a YouTube channel to a Google+ page lets you:

What is the maximum number of targeting groups you can create in an AdWords for video campaign?

The initial remarketing list size for video campaigns includes users from the past:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters