Question 1

TrueView video campaigns can include:

Accepted Answer

A)  videos uploaded directly to YouTube 
B)  images 
C)  text 
D)  other video formats 
A)  videos uploaded directly to YouTube 
B)  images 
C)  text 
D)  other video formats

Question 2

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

Accepted Answer

A)  Quartiles only. 
B)  View-through rate (VTR) only. 
C)  View-through rate (VTR) and quartiles. 
D)  Quartiles and website clicks. 
A)  Quartiles only. 
B)  View-through rate (VTR) only. 
C)  View-through rate (VTR) and quartiles. 
D)  Quartiles and website clicks.

Question 3

Which is best practice for a successful TrueView in-stream ad?

Accepted Answer

A)  All of the listed answers are correct. 
B)  Add a frequency cap. 
C)  Include a strong call to action so the viewer knows what to do 
D)  Use at least three different types of targeting methods to optimize the one that performs best. 
A)  All of the listed answers are correct. 
B)  Add a frequency cap. 
C)  Include a strong call to action so the viewer knows what to do 
D)  Use at least three different types of targeting methods to optimize the one that performs best.

Question 4

What's needed for an advertiser to set up a video ad campaign?

Accepted Answer

A)  A budget for creating professional video ads 
B)  A conversion rate of at least 5% on the Search Network 
C)  A base AdWords budget in addition to pay-per-click costs 
D)  A YouTube video 
A)  A budget for creating professional video ads 
B)  A conversion rate of at least 5% on the Search Network 
C)  A base AdWords budget in addition to pay-per-click costs 
D)  A YouTube video

Question 5

A viewer can skip watching a TrueView in-stream ad after:

Accepted Answer

A)  5 seconds 
B)  10 seconds 
C)  7 seconds 
D)  2 seconds 
A)  5 seconds 
B)  10 seconds 
C)  7 seconds 
D)  2 seconds

Question 6

Call-to-action (CTA) overlays are compatible with:

Accepted Answer

A)  TrueView in-stream ads only. 
B)  any TrueView ad format. 
C)  TrueView in-display ads only. 
D)  All of the listed answers are incorrect 
A)  TrueView in-stream ads only. 
B)  any TrueView ad format. 
C)  TrueView in-display ads only. 
D)  All of the listed answers are incorrect

Question 7

If your client wants to pay only when someone views an ad, you should use:

Accepted Answer

A)  Text ads 
B)  TrueView in-stream ads 
C)  Viewable cost-per-thousand-impressions (vCPM) bidding 
D)  YouTube homepage ads 
A)  Text ads 
B)  TrueView in-stream ads 
C)  Viewable cost-per-thousand-impressions (vCPM) bidding 
D)  YouTube homepage ads

Question 8

An advertiser is charged for a TrueView in-display ad when a viewer:

Accepted Answer

A)  watches the entire ad. 
B)  watches a TrueView in-stream ad after watching an in-display ad. 
C)  chooses to watch the ad by clicking a thumbnail. 
D)  shares the ad. 
A)  watches the entire ad. 
B)  watches a TrueView in-stream ad after watching an in-display ad. 
C)  chooses to watch the ad by clicking a thumbnail. 
D)  shares the ad.

Question 9

Which targeting methods can be used with TrueView ads?

Accepted Answer

A)  Topics. 
B)  Remarketing. 
C)  All of the listed answers are correct. 
D)  Interest categories. 
A)  Topics. 
B)  Remarketing. 
C)  All of the listed answers are correct. 
D)  Interest categories.

Question 10

Frequency capping counts include:

Accepted Answer

A)  only impressions that were viewable 
B)  only impressions that led to clicks 
C)  all impressions, including those that weren't viewable 
D)  All impressions appearing in an ad position of "1" 
A)  only impressions that were viewable 
B)  only impressions that led to clicks 
C)  all impressions, including those that weren't viewable 
D)  All impressions appearing in an ad position of "1"

Question 11

What percentage of video views on YouTube come from mobile devices?

Accepted Answer

A)  More than 75% 
B)  More than 50% 
C)  Almost 15% 
D)  Almost 25% 
A)  More than 75% 
B)  More than 50% 
C)  Almost 15% 
D)  Almost 25%

Question 12

YouTube remarketing lists can be used with standard text ads and display ads.

Accepted Answer

A) True 
 B)False

Question 13

With T rueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

Accepted Answer

A) True 
 B)False

Question 14

A client who wants to advertise before, during or after popular videos on the Display Network should:

Accepted Answer

A)  add the keyword "video" to relevant campaigns 
B)  bundle display ads for each target audience 
C)  add a call-to-action (CT
A)  overlay to video ads 
D)  create a video ad campaign 
A)  add the keyword "video" to relevant campaigns 
B)  bundle display ads for each target audience 
C)  add a call-to-action (CT
A)  overlay to video ads 
D)  create a video ad campaign

Question 15

TrueView in-display ads run on:

Accepted Answer

A)  YouTube masthead ads. 
B)  Google TV. 
C)  YouTube watch pages. 
D)  YouTube search result pages. 
A)  YouTube masthead ads. 
B)  Google TV. 
C)  YouTube watch pages. 
D)  YouTube search result pages.

Question 16

Initial remarketing list size for AdWords for video campaigns includes users from the last:

Accepted Answer

A)  15 days. 
B)  540 days. 
C)  30 days. 
D)  You cannot include visitors from past days. 
A)  15 days. 
B)  540 days. 
C)  30 days. 
D)  You cannot include visitors from past days.

Question 17

What are the targeting options for mastheads?

Accepted Answer

A)  Topics, remarketing and interests. 
B)  Topics and remarketing. 
C)  Interests and remarketing. 
D)  Visitors to the YouTube homepage in a targeted country. 
A)  Topics, remarketing and interests. 
B)  Topics and remarketing. 
C)  Interests and remarketing. 
D)  Visitors to the YouTube homepage in a targeted country.

Question 18

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

Accepted Answer

A)  video ad campaigns. 
B)  bidding strategies. 
C)  cost-per-view (CPV) bidding strategies. 
D)  TrueView in-display ads. 
A)  video ad campaigns. 
B)  bidding strategies. 
C)  cost-per-view (CPV) bidding strategies. 
D)  TrueView in-display ads.

Question 19

Advertisers have to implement a code to use the remarketing feature on AdWords for video.

Accepted Answer

A) True 
 B)False

Question 20

Which is a tip for optimizing a TrueView video for viewer engagement?

Accepted Answer

A)  Run both an in-stream and an in-display version of the ad 
B)  Add a call-to-action overlay 
C)  Increase each target group's bid by 100% 
D)  Add exclusions to the campaign 
A)  Run both an in-stream and an in-display version of the ad 
B)  Add a call-to-action overlay 
C)  Increase each target group's bid by 100% 
D)  Add exclusions to the campaign

TrueView video campaigns can include:

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

Which is best practice for a successful TrueView in-stream ad?

What's needed for an advertiser to set up a video ad campaign?

A viewer can skip watching a TrueView in-stream ad after:

Call-to-action (CTA) overlays are compatible with:

If your client wants to pay only when someone views an ad, you should use:

An advertiser is charged for a TrueView in-display ad when a viewer:

Which targeting methods can be used with TrueView ads?

Frequency capping counts include:

What percentage of video views on YouTube come from mobile devices?

YouTube remarketing lists can be used with standard text ads and display ads.

With T rueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

A client who wants to advertise before, during or after popular videos on the Display Network should:

TrueView in-display ads run on:

Initial remarketing list size for AdWords for video campaigns includes users from the last:

What are the targeting options for mastheads?

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

Advertisers have to implement a code to use the remarketing feature on AdWords for video.

Which is a tip for optimizing a TrueView video for viewer engagement?

Google AdWords: Display Advertising

Google AdWords Fundamentals

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Exam 6: Google Analytics Individual Qualification (IQ)

TrueView video campaigns can include:

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

Which is best practice for a successful TrueView in-stream ad?

What's needed for an advertiser to set up a video ad campaign?

A viewer can skip watching a TrueView in-stream ad after:

Call-to-action (CTA) overlays are compatible with:

If your client wants to pay only when someone views an ad, you should use:

An advertiser is charged for a TrueView in-display ad when a viewer:

Which targeting methods can be used with TrueView ads?

Frequency capping counts include:

What percentage of video views on YouTube come from mobile devices?

YouTube remarketing lists can be used with standard text ads and display ads.

With T rueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

A client who wants to advertise before, during or after popular videos on the Display Network should:

TrueView in-display ads run on:

Initial remarketing list size for AdWords for video campaigns includes users from the last:

What are the targeting options for mastheads?

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

Advertisers have to implement a code to use the remarketing feature on AdWords for video.

Which is a tip for optimizing a TrueView video for viewer engagement?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters