Exam 4: Analysis and Argumentation
Exam 1: The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch39 Questions
Exam 2: Networking, Job Interviews, and Follow-Up38 Questions
Exam 3: Routine and Informational Messages39 Questions
Exam 4: Analysis and Argumentation40 Questions
Exam 5: Maintaining External Business Relationships in Letters39 Questions
Exam 6: Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports38 Questions
Exam 7: Persuasive Techniques for Writing Long Reports40 Questions
Exam 8: Persuasive Techniques for Short and Long Presentations39 Questions
Exam 9: Managing Individual and Corporate Identities on Social Media, Web 2.X, and Beyond40 Questions
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Your colleagues are broken into groups and asked to perform an activity. Which of the following is not an ice breaker activity?
(Multiple Choice)
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What should you do to tailor your message to your audience?
(Multiple Choice)
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As an intern in a management consulting company, your boss asks you to analyze a client's external communication strategies and to make recommendations to align those strategies with the overall business strategy. Who is the primary audience of your report?
(Multiple Choice)
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There is no need for a comma in the following sentence: "While I was walking my dog, I bumped into my classmate."
(True/False)
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Bao, a customer service intern in an electronics company, is analyzing why customers are being sent products that do not meet their specifications. Which of the following is an analysis type that Bao may use?
(Multiple Choice)
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Which of the following rhetorical tools does L'Oréal use when it gets Beyoncé to advertise the company's hair care products?
(Multiple Choice)
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Root cause analysis is a type of investigative analysis process conducted to identify the main outcome of a particular event.
(True/False)
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One can begin an argumentative process by first stating the claim, providing the relevant context and background, and supporting the claim with the necessary evidence.
(True/False)
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Your university club is collecting food to donate to the local food bank in your city. As the Communications Director of the club, you want to write a fundraising letter that evokes people's emotions. Which rhetorical tool would you use? Why?
(Essay)
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As a marketing intern in an automotive company, your boss asks you to write a report on the automotive industry market size. Your co-worker recommends that before you write the report, you identify your primary audience. What does your co-worker mean by "primary audience"?
(Multiple Choice)
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Synthesis is the process of breaking matters into their component parts.
(True/False)
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Pooneh, an intern in the product development department of a fast-moving consumer goods company, is conducting research to identify new market opportunities. Which analysis tool would you advise her to use? Why?
(Essay)
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SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats.
(True/False)
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Which of the following best describes "analysis," within the context of your textbook?
(Multiple Choice)
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