Exam 10: The Impact of Web 2.0 and Social Media on Business Processes

A book publisher uses an online portal to sell its books. Out of every thousand customers who visit the portal, a hundred read reviews of the books and twenty place orders. What is the conversion ratio of this Web portal?

(Multiple Choice)

4.8/5

(29)

Question 21

What are the benefits of building social capital?

(Essay)

4.8/5

(43)

Question 22

Wikipedia and Digg are examples of sharing social media sites.

(True/False)

4.9/5

(38)

Question 23

A company discovers that its Facebook page contains numerous complaints from customers about its products. Which of the following is likely to be the best response to such criticism?

(Multiple Choice)

4.9/5

(34)

Question 24

Explain how B2C businesses can benefit from using Web 2.0 applications such as Google Analytics.

(Essay)

4.7/5

(52)

Question 25

Publicly available content created by end users is referred to as user-generated content.

(True/False)

4.7/5

(40)

Question 26

Businesses use social media to help integrate organizational processes.

(True/False)

4.9/5

(38)

Question 27

Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.

(True/False)

4.9/5

(35)

Question 28

Explain the difference between traditional software and Web 2.0 in terms of their goals.

(Essay)

5.0/5

(32)

Question 29

Organizations run the risk of unfavorable customer reviews when using Web 2.0 technology.

(True/False)

4.8/5

(38)

Question 30

Responding to user content problems is best reserved for when the problematic content has caused the organization to do something positive as a result.

(True/False)

4.7/5

(40)

Question 31

Web 2.0 is better suited to support operational processes than dynamic business processes.

(True/False)

4.8/5

(39)

Question 32

Which of the following should a company delete from its social media page?

(Multiple Choice)

4.7/5

(40)

Question 33

When conducting social media promotions, it is important to develop a reward mechanism to give status to contributors.

(True/False)

4.9/5

(37)

Question 34

Social media is any Web application that depends on user-generated content.

(True/False)

4.9/5

(39)

Question 35

Which of the following is a major objective of building social capital?

(Multiple Choice)

4.9/5

(39)

Question 36

New versions of traditional applications are released more frequently than Web 2.0 applications.

(True/False)

4.9/5

(38)

Question 37

________ refers to the investment in social relations with the expectation of benefits in the marketplace.

(Multiple Choice)

4.8/5

(33)

Question 38

________ social media sites, such as blogs and YouTube, emphasize contributions from users in the form of messages and videos.

(Multiple Choice)

4.9/5

(41)

Question 39

List the major risks associated with user content.

(Essay)

4.8/5

(35)

Question 40

Showing 21 - 40 of 116

A book publisher uses an online portal to sell its books. Out of every thousand customers who visit the portal, a hundred read reviews of the books and twenty place orders. What is the conversion ratio of this Web portal?

What are the benefits of building social capital?

Wikipedia and Digg are examples of sharing social media sites.

A company discovers that its Facebook page contains numerous complaints from customers about its products. Which of the following is likely to be the best response to such criticism?

Explain how B2C businesses can benefit from using Web 2.0 applications such as Google Analytics.

Publicly available content created by end users is referred to as user-generated content.

Businesses use social media to help integrate organizational processes.

Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.

Explain the difference between traditional software and Web 2.0 in terms of their goals.

Organizations run the risk of unfavorable customer reviews when using Web 2.0 technology.

Responding to user content problems is best reserved for when the problematic content has caused the organization to do something positive as a result.

Web 2.0 is better suited to support operational processes than dynamic business processes.

Which of the following should a company delete from its social media page?

When conducting social media promotions, it is important to develop a reward mechanism to give status to contributors.

Social media is any Web application that depends on user-generated content.

Which of the following is a major objective of building social capital?

New versions of traditional applications are released more frequently than Web 2.0 applications.

________ refers to the investment in social relations with the expectation of benefits in the marketplace.

________ social media sites, such as blogs and YouTube, emphasize contributions from users in the form of messages and videos.

List the major risks associated with user content.

Introduction to MIS

Business Processes, Information Systems, and Information

Hardware, Software, and Networks

Database Processing

Using IS to Improve Processes

Supporting Processes with ERP Systems

Supporting the Procurement Process with SAP

Supporting the Sales Process with SAP

Collaboration Processes and Information Systems

Business Intelligence

MIS Management Processes: Process Management, Systems Development, and Security

Filters