Exam 10: The Impact of Web 2.0 and Social Media on Business Processes

An organization wants to sell advertising space on its Web site. However, it is unable to find advertisers. Which of the following Web 2.0 applications would be most helpful to this firm?

What difficulties do Web sites face in terms of finding advertisers? What role does Google AdSense play in this process?

Which of the following is categorized as a sharing social media site?

Social media makes the transmission of customer-opinions less reliable.

What are the three objectives of building social capital?

What is social capital?

Which of the following would be categorized as a type of networking media?

Social capital refers to investments in human knowledge and skills for future profit.

Oldfriends.com is a Web site that helps individuals get in touch with their old school and college friends. This Web site would come under which of the following categories of social media?

Enterprise 2.0 refers to ________.

Social media is any Web application that ________.

To an organization, the strength of a relationship is the likelihood that a person or other organization in the relationship will do something that benefits the organization.

Sharing social media sites emphasize user contributions in the form of messages and videos.

While passing by one of your favorite restaurants, you receive a tweet from them about "happy hours." This is an example of ________.

Networking social media is used to support promotion processes in organizations.

Web 2.0 generally refers to a loose grouping of capabilities, technologies, business models, and philosophies.

Authenticating users is an ongoing challenge for businesses on the Web.

Frequent interactions with people increase social capital.

________ software is free and constantly changing online software which is designed to support the sharing of user-generated content.

Users who contribute content to a Web 2.0 site are called ________.