Exam 10: The Impact of Web 2.0 and Social Media on Business Processes

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The calculation of social capital is more additive than multiplicative.

(True/False)
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________ allows users to share votes on Web articles with other users.

(Multiple Choice)
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AdSense searches an organization's Web site and inserts ads that match content on that site.

(True/False)
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________ searches an organization's Web site and inserts ads that match content on that site.

(Multiple Choice)
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Conducting training programs for employees is an example of building social capital.

(True/False)
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Web 2.0 began to emerge early in the 2000s as network technologies rapidly matured.

(True/False)
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________ combine the output from two or more Web sites into a single user experience.

(Multiple Choice)
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Online content, such as videos, is said to go viral when it is ________.

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Compare and contrast Web 2.0 applications with traditional applications.

(Essay)
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Why is social media considered a type of Web 2.0 application?

(Multiple Choice)
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An individual uses a company's Facebook page to promote a political party that he supports. He also publishes his views about unrelated topics on the page. This user is called a ________.

(Multiple Choice)
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Both users and providers contribute content to Web 2.0 applications.

(True/False)
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The Web 2.0 business model relies on ________.

(Multiple Choice)
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Which of the following is an example of traditional licensed software?

(Multiple Choice)
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With AdWords, Google charges advertisers when ________.

(Multiple Choice)
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Facebook and LinkedIn are examples of networking media.

(True/False)
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Explain how networking social media can be used in an organization's hiring process.

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Which of the following statements is true of traditional software applications?

(Multiple Choice)
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Which of the following is true about Web 2.0 applications?

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A social graph is a network of personal interdependencies, such as friendships, common interests, or kinship, on a social media application.

(True/False)
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