Question 1

What is a ritual artifact and how do they relate to a ritual script?

Accepted Answer

Ritual artifacts are the objects and products that accompany or are consumed in a ritual setting
The ritual script that guides the use of the ritual artifacts

Question 2

_______ occurs when multiple identities exist at the same time.

Accepted Answer

A)  Power distance 
B)  Intersectionality 
C)  Brand community 
D)  Acculturation 
A)  Power distance 
B)  Intersectionality 
C)  Brand community 
D)  Acculturation B

Question 3

Kristen is getting rid of her car, but first she will first remove any personal items. This is an example of which type of ritual?

Accepted Answer

A)  Grooming 
B)  Exchange 
C)  Divestment 
D)  Possession 
A)  Grooming 
B)  Exchange 
C)  Divestment 
D)  Possession C

Question 4

The objects and products that accompany or are consumed in a ritual setting are called ritual

Accepted Answer

A)  audiences. 
B)  values. 
C)  scripts. 
D)  artifacts. 
A)  audiences. 
B)  values. 
C)  scripts. 
D)  artifacts.

Question 5

_______ are a specific form of custom and relate to the norms for the conduct of everyday life.

Accepted Answer

A)  Archetypes 
B)  Tribes 
C)  Conventions 
D)  Rituals 
A)  Archetypes 
B)  Tribes 
C)  Conventions 
D)  Rituals

Question 6

Identify and describe at least two cultural archetypes that you have seen in an advertisement. What are the characteristics of those archetypes?

Accepted Answer

Archetypes are the stable char

Question 7

_______ is the term used to capture those consumer objects and events that are more "everyday" in nature.

Accepted Answer

A)  Reverse socialization 
B)  Salient belief 
C)  Profane consumption 
D)  Sacred consumption 
A)  Reverse socialization 
B)  Salient belief 
C)  Profane consumption 
D)  Sacred consumption

Question 8

Food preferences provide a good demonstration of the process of enculturation. Why? Outline the process food-based enculturation.

Accepted Answer

Cultural practices and values are picked

Question 9

What occurs when a sacred item, person, place, or experience is no longer special and is downgraded to the realm of "everyday" in the minds of consumers?

Accepted Answer

A)  Desacralization 
B)  Intersectionality 
C)  Sacralization 
D)  Acculturation 
A)  Desacralization 
B)  Intersectionality 
C)  Sacralization 
D)  Acculturation

Question 10

Which type of ritual is associated with transforming mass-produced products into more personal products for the home or workplace?

Accepted Answer

A)  Grooming 
B)  Possession 
C)  Exchange 
D)  Divestment 
A)  Grooming 
B)  Possession 
C)  Exchange 
D)  Divestment

Question 11

_______ consist of a group of consumers, emotionally connected by similar consumption values and usage, who utilize a brand as the link to create a community and express identity.

Accepted Answer

A)  Consumer tribes 
B)  Performance roles 
C)  Individualistic cultures 
D)  Possession rituals 
A)  Consumer tribes 
B)  Performance roles 
C)  Individualistic cultures 
D)  Possession rituals

Question 12

What is a brand community? What are the three key characteristics that make a brand community unique?

Accepted Answer

Moral responsibility

Question 13

What has contributed to the increased interest in a global consumer culture (GCC)? List at least four of the factors listed in the text that increase the likelihood of consumers to adopt a global consumer culture?

Accepted Answer

Technology has made it very easy to conn

Question 14

Imagine that you are conducting a consumer research study on consumer acculturation. Your study is focused on American immigrants in Italy. Clearly define the four main outcomes of consumer acculturation presented in the text. Provide an example of an individual from each outcome.

Accepted Answer

Assimilation: consumers entering the new

Question 15

Cultural food preferences demonstrate the process of

Accepted Answer

A)  orientation. 
B)  conventions. 
C)  desacralization. 
D)  enculturation. 
A)  orientation. 
B)  conventions. 
C)  desacralization. 
D)  enculturation.

Question 16

The understanding of a culture's values and customs is referred to as cultural

Accepted Answer

A)  ecology. 
B)  orientation. 
C)  identity. 
D)  knowledge. 
A)  ecology. 
B)  orientation. 
C)  identity. 
D)  knowledge.

Question 17

Describe the female dimension and the masculine dimension. How do they relate to a non-gender binary individual? Why is the concept of gender identity important to marketers?

Accepted Answer

The feminine dimension is "gentle, warm,

Question 18

The term _______ refers to a symbolic and expressive activity, often involving a series of behaviors that are repeated over time.

Accepted Answer

A)  ethnicity 
B)  ritual 
C)  value 
D)  belief 
A)  ethnicity 
B)  ritual 
C)  value 
D)  belief

Question 19

Values are

Accepted Answer

A)  deep-rooted and enduring ideals and guiding principles. 
B)  the informal societal rules that govern behavior. 
C)  norms of behavior passed from generation to generation. 
D)  the thoughts an individual has about an object, idea, or person. 
A)  deep-rooted and enduring ideals and guiding principles. 
B)  the informal societal rules that govern behavior. 
C)  norms of behavior passed from generation to generation. 
D)  the thoughts an individual has about an object, idea, or person.

Question 20

The rituals that mark a change in a person's social status are called

Accepted Answer

A)  exchange rituals. 
B)  holiday rituals. 
C)  possession rituals. 
D)  rites of passage. 
A)  exchange rituals. 
B)  holiday rituals. 
C)  possession rituals. 
D)  rites of passage.

What is a ritual artifact and how do they relate to a ritual script?

_______ occurs when multiple identities exist at the same time.

Kristen is getting rid of her car, but first she will first remove any personal items. This is an example of which type of ritual?

The objects and products that accompany or are consumed in a ritual setting are called ritual

_______ are a specific form of custom and relate to the norms for the conduct of everyday life.

Identify and describe at least two cultural archetypes that you have seen in an advertisement. What are the characteristics of those archetypes?

_______ is the term used to capture those consumer objects and events that are more "everyday" in nature.

Food preferences provide a good demonstration of the process of enculturation. Why? Outline the process food-based enculturation.

What occurs when a sacred item, person, place, or experience is no longer special and is downgraded to the realm of "everyday" in the minds of consumers?

Which type of ritual is associated with transforming mass-produced products into more personal products for the home or workplace?

_______ consist of a group of consumers, emotionally connected by similar consumption values and usage, who utilize a brand as the link to create a community and express identity.

What is a brand community? What are the three key characteristics that make a brand community unique?

What has contributed to the increased interest in a global consumer culture (GCC)? List at least four of the factors listed in the text that increase the likelihood of consumers to adopt a global consumer culture?

Imagine that you are conducting a consumer research study on consumer acculturation. Your study is focused on American immigrants in Italy. Clearly define the four main outcomes of consumer acculturation presented in the text. Provide an example of an individual from each outcome.

Cultural food preferences demonstrate the process of

The understanding of a culture's values and customs is referred to as cultural

Describe the female dimension and the masculine dimension. How do they relate to a non-gender binary individual? Why is the concept of gender identity important to marketers?

The term _______ refers to a symbolic and expressive activity, often involving a series of behaviors that are repeated over time.

Values are

The rituals that mark a change in a person's social status are called

Historcal Perspective on Consumption

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters

Exam 11: Culture

What is a ritual artifact and how do they relate to a ritual script?

_______ occurs when multiple identities exist at the same time.

Kristen is getting rid of her car, but first she will first remove any personal items. This is an example of which type of ritual?

The objects and products that accompany or are consumed in a ritual setting are called ritual

_______ are a specific form of custom and relate to the norms for the conduct of everyday life.

Identify and describe at least two cultural archetypes that you have seen in an advertisement. What are the characteristics of those archetypes?

_______ is the term used to capture those consumer objects and events that are more "everyday" in nature.

Food preferences provide a good demonstration of the process of enculturation. Why? Outline the process food-based enculturation.

What occurs when a sacred item, person, place, or experience is no longer special and is downgraded to the realm of "everyday" in the minds of consumers?

Which type of ritual is associated with transforming mass-produced products into more personal products for the home or workplace?

_______ consist of a group of consumers, emotionally connected by similar consumption values and usage, who utilize a brand as the link to create a community and express identity.

What is a brand community? What are the three key characteristics that make a brand community unique?

What has contributed to the increased interest in a global consumer culture (GCC)? List at least four of the factors listed in the text that increase the likelihood of consumers to adopt a global consumer culture?

Imagine that you are conducting a consumer research study on consumer acculturation. Your study is focused on American immigrants in Italy. Clearly define the four main outcomes of consumer acculturation presented in the text. Provide an example of an individual from each outcome.

Cultural food preferences demonstrate the process of

The understanding of a culture's values and customs is referred to as cultural

Describe the female dimension and the masculine dimension. How do they relate to a non-gender binary individual? Why is the concept of gender identity important to marketers?

The term _______ refers to a symbolic and expressive activity, often involving a series of behaviors that are repeated over time.

Values are

The rituals that mark a change in a person's social status are called

Historcal Perspective on Consumption

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters