Question 1

During the First World War

Accepted Answer

A)  consumers were forced to ration their consumption. 
B)  wage restraints were temporarily lifted. 
C)  more products were accessible to more consumers. 
D)  increased consumption ensured economic stability. 
A)  consumers were forced to ration their consumption. 
B)  wage restraints were temporarily lifted. 
C)  more products were accessible to more consumers. 
D)  increased consumption ensured economic stability. A

Question 2

Sumptuary laws were designed to

Accepted Answer

A)  encourage the consumption of luxury goods. 
B)  encourage constant currency exchange. 
C)  regulate consumption. 
D)  regulate the price of salt. 
A)  encourage the consumption of luxury goods. 
B)  encourage constant currency exchange. 
C)  regulate consumption. 
D)  regulate the price of salt. C

Question 3

In-depth interviews are important because sometimes _______ are not honest.

Accepted Answer

A)  consumers 
B)  innovators 
C)  sellers 
D)  marketers 
A)  consumers 
B)  innovators 
C)  sellers 
D)  marketers A

Question 4

According to one classification system based on psychographic criteria, a person who is materialistic and individualistic would be classified as a _______ consumer, and a person who is nonmaterialistic and collectivist would be classified as a _______ consumer.

Accepted Answer

A)  traditional; unique 
B)  responsible; traditional 
C)  unique; calculating 
D)  calculating; responsible 
A)  traditional; unique 
B)  responsible; traditional 
C)  unique; calculating 
D)  calculating; responsible

Question 5

Which of the following is used to generate insights from the boardroom?

Accepted Answer

A)  Proprietary information gathered from years of experience 
B)  Classification based on consumer attitudes about money 
C)  Consumer reactions to advertising or other communications 
D)  Specific dimensions of the consumer experience 
A)  Proprietary information gathered from years of experience 
B)  Classification based on consumer attitudes about money 
C)  Consumer reactions to advertising or other communications 
D)  Specific dimensions of the consumer experience

Question 6

Which of the following is used to generate insights from the field?

Accepted Answer

A)  Proprietary information gathered from years of experience 
B)  Classification based on consumer attitudes about money 
C)  Consumer reactions to advertising or other communications 
D)  Specific dimensions of the consumer experience 
A)  Proprietary information gathered from years of experience 
B)  Classification based on consumer attitudes about money 
C)  Consumer reactions to advertising or other communications 
D)  Specific dimensions of the consumer experience

Question 7

What was one of the most important characteristics of the department and shopping mall format?

Accepted Answer

A)  The payoff calculation 
B)  The anonymity of the shopper 
C)  The affordability idea 
D)  The dominant element 
A)  The payoff calculation 
B)  The anonymity of the shopper 
C)  The affordability idea 
D)  The dominant element

Question 8

How is the postmodern consumption different from other conceptualizations of consumption?

Accepted Answer

It is difficult to define and

Question 9

What does caveat venditor mean?

Accepted Answer

A)  Consumer perception 
B)  Consumer sovereignty 
C)  Buyer beware 
D)  Seller beware 
A)  Consumer perception 
B)  Consumer sovereignty 
C)  Buyer beware 
D)  Seller beware

Question 10

What is the purpose of conspicuous consumption?

Accepted Answer

A)  To save money 
B)  To manage a household 
C)  To gain social recognition 
D)  To protect the environment 
A)  To save money 
B)  To manage a household 
C)  To gain social recognition 
D)  To protect the environment

Question 11

What occurs when individuals or groups acquire, use, and dispose of products, services, ideas, or experiences?

Accepted Answer

A)  Activism 
B)  Representation 
C)  Consumption 
D)  Obsolescence 
A)  Activism 
B)  Representation 
C)  Consumption 
D)  Obsolescence

Question 12

_______ is the area of study that examines the external influences on individuals.

Accepted Answer

A)  Psychology 
B)  Sociology 
C)  Entomology 
D)  Anthology 
A)  Psychology 
B)  Sociology 
C)  Entomology 
D)  Anthology

Question 13

Identify and describe the three broad perspectives in consumer research. Why are they important?

Accepted Answer

Behavioral research: a focus on what con

Question 14

Can services help consumers demonstrate status? Support your answer.

Accepted Answer

Yes
A consumer can share an ex

Question 15

_______ is the useful interpretation of the data that are gathered from the consumer research process.

Accepted Answer

A)  Indemnification 
B)  Suspension 
C)  Insight 
D)  Monetization 
A)  Indemnification 
B)  Suspension 
C)  Insight 
D)  Monetization

Question 16

What type of research focuses on how consumers process information?

Accepted Answer

A)  Motivational 
B)  Cognitive 
C)  Behavioral 
D)  Prognostic 
A)  Motivational 
B)  Cognitive 
C)  Behavioral 
D)  Prognostic

Question 17

What did department stores and shopping malls offer consumers?

Accepted Answer

A)  One-stop shopping 
B)  A large variety of products 
C)  Convenience 
D)  All of the above 
A)  One-stop shopping 
B)  A large variety of products 
C)  Convenience 
D)  All of the above

Question 18

Sketch out a general outline of how the connection between production and consumption has evolved over the years.

Accepted Answer

Closely linked, separated, clo

Question 19

_______ is the area of study that deals with the internal workings of the human mind.

Accepted Answer

A)  Psychology 
B)  Sociology 
C)  Entomology 
D)  Anthology 
A)  Psychology 
B)  Sociology 
C)  Entomology 
D)  Anthology

Question 20

Insights from _______ are insights that come from first-hand and inside knowledge about what makes customers tick.

Accepted Answer

A)  postmodernism 
B)  academia 
C)  the field 
D)  the boardroom 
A)  postmodernism 
B)  academia 
C)  the field 
D)  the boardroom

During the First World War

Sumptuary laws were designed to

In-depth interviews are important because sometimes _______ are not honest.

According to one classification system based on psychographic criteria, a person who is materialistic and individualistic would be classified as a _ consumer, and a person who is nonmaterialistic and collectivist would be classified as a _ consumer.

Which of the following is used to generate insights from the boardroom?

Which of the following is used to generate insights from the field?

What was one of the most important characteristics of the department and shopping mall format?

How is the postmodern consumption different from other conceptualizations of consumption?

What does caveat venditor mean?

What is the purpose of conspicuous consumption?

What occurs when individuals or groups acquire, use, and dispose of products, services, ideas, or experiences?

_______ is the area of study that examines the external influences on individuals.

Identify and describe the three broad perspectives in consumer research. Why are they important?

Can services help consumers demonstrate status? Support your answer.

_______ is the useful interpretation of the data that are gathered from the consumer research process.

What type of research focuses on how consumers process information?

What did department stores and shopping malls offer consumers?

Sketch out a general outline of how the connection between production and consumption has evolved over the years.

_______ is the area of study that deals with the internal workings of the human mind.

Insights from _______ are insights that come from first-hand and inside knowledge about what makes customers tick.

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters

Exam 1: Historcal Perspective on Consumption

During the First World War

Sumptuary laws were designed to

In-depth interviews are important because sometimes _______ are not honest.

According to one classification system based on psychographic criteria, a person who is materialistic and individualistic would be classified as a _______ consumer, and a person who is nonmaterialistic and collectivist would be classified as a _______ consumer.

Which of the following is used to generate insights from the boardroom?

Which of the following is used to generate insights from the field?

What was one of the most important characteristics of the department and shopping mall format?

How is the postmodern consumption different from other conceptualizations of consumption?

What does caveat venditor mean?

What is the purpose of conspicuous consumption?

What occurs when individuals or groups acquire, use, and dispose of products, services, ideas, or experiences?

_______ is the area of study that examines the external influences on individuals.

Identify and describe the three broad perspectives in consumer research. Why are they important?

Can services help consumers demonstrate status? Support your answer.

_______ is the useful interpretation of the data that are gathered from the consumer research process.

What type of research focuses on how consumers process information?

What did department stores and shopping malls offer consumers?

Sketch out a general outline of how the connection between production and consumption has evolved over the years.

_______ is the area of study that deals with the internal workings of the human mind.

Insights from _______ are insights that come from first-hand and inside knowledge about what makes customers tick.

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters

According to one classification system based on psychographic criteria, a person who is materialistic and individualistic would be classified as a _ consumer, and a person who is nonmaterialistic and collectivist would be classified as a _ consumer.