Exam 7: Attitudes and Behaviors

An anti-aging moisturizer protects and enhances a consumer's self-image by helping to reduce the signs of aging. What function does this product perform for the consumer?

Which model describes a process by which consumers think about and mentally process communication messages?

If a company uses an ad that provides detailed information about a new product, the ad encourages

An individual wants to get a tattoo but is hesitant because of the anticipated negative reaction from their family. This is an example of

Provide an example of how a marketing manager can change a consumer's motivation to comply. Choose a product and outline the consumer's original motivation, why this motivation needs to be changed, and how that can be accomplished.

_______ represent(s) the confidence a consumer has in his or her own abilities and skills.

Using the _______ decision rule, customers rank the product attributes by their importance, select the most important attribute, and then pick the brand that scores highest on that attribute.

Which type of processing occurs when a highly involved consumer pays attention to the information, carefully evaluates it, integrates it with existing knowledge, and develops an attitude based on logical reasoning?

Compensatory and noncompensatory models are two types of

What is the elaboration likelihood model? What is an important feature of this model? Why? Give an example.

To reduce feelings of dissonance, consumers will change their beliefs, attitudes, or behaviors in an effort to achieve

_______ is a state of being in which the individual has beliefs, attitudes, or behaviors that are out of balance.

The _______ function proposes that attitudes perform the function of protecting or enhancing a consumer's self-image.

What are subjective norms?

Which hierarchy assumes that the consumer is highly engaged in a rational decision-making process?

Explain the functional theory of attitudes. Identify and define the four important functions for consumers. Give an example of how marketers can use these insights to communicate with consumers.

The _______ function is driven by the underlying human need to have an accurate, meaningful, stable, and organized view of the world.

Which multiattribute model focuses on attitudes toward a behavior, rather than an attitude about a product or behavior?

When customers use the _______ decision rule, they will choose the brand that achieves the minimum level for each key evaluative attribute.

Give an example of how a marketing manager can change a consumer's evaluation of a car. Outline the consumer's original evaluation, why that evaluation needs to be changed, and how this can be accomplished.