Exam 6: Personality, Self, and Motivation

The _______ perspective of personality argues that an individual's persistent and characteristic reactions to environmental stimuli make up an individual's distinctive identity.

If a researcher wanted to determine how consumers link product attributes to values, they would enact a research technique called

The ability to regulate one's expenditure-related decisions in accordance with self-imposed standards is called

According to the the trait-based view of personality, which of the following is one of the five key dimensions of an individual's personality?

What is the difference between a generic goal, a product-specific goal, and a brand-specific goal? Give an example to support your answer.

Which perspective of personality suggests that personality can change over time?

Psychological theory is based on the premise that

The _______ is a force that focuses attention and energy on primary needs, immediate gratification, and pleasurable acts without regard to the consequences.

Define and describe the symbolic interactionist perspective. What is symbolic consumption and how does it relate to an individual's self-concept? Provide a detailed explanation of the process of symbolic consumption and why it is important that marketers understand this process.

_______ theories provided a strong foundation for contemporary research on personality.

A researcher is interested in the effect of materialism in combination with other personality variables on purchasing decisions and behaviors. What two approaches to personality can the researcher use to predict consumer behavior? Which approach has generally been better at predicting behavior? Why?

What is a means-end chain?

Individuals who are extrinsically motivated will perform a behavior for the

Motivation research requires that researchers be trained in _______ techniques and _______ analysis.

What is the difference between personality and self? What is the self-concept? What is the most important part of the self-concept?

Which conceptualization of self recognizes the self-concept as a dynamic entity, where different aspects of self are activated depending on the context?

Often, the hypotheses developed using qualitative methods are later verified using _______ methods.

The _______ approach to personality suggests that several personality characteristics work together to impact consumption.

The _______ self represents how we would like to be seen by significant others.

_______ values represent our life goals.