Exam 10: Social Structures and Processes

Informal communication either positive or negative, about products, attributes, retailers, or consumption experiences is called

Individuals that are referred to as "white-collar" are members of the

Imagine a situation in which an individual's consumption behavior might be altered by identification conformity. Select a product and suggest how a marketer can use this form of conformity to market that product. Provide at least two examples to support your suggestion.

_______ capital is knowledge and behavior that comes from an individual's upbringing and education.

_______ word of mouth only occurs because of a firm's marketing efforts; the organization does something that is interesting, exciting, and perhaps worth talking about.

Some critics claim that "big business is grooming our children for profit" by unethically targeting ads and product placements to them, as well as using them to act as influencers within their own social groups. Do you agree or disagree? Defend your answer.

_______ influence occurs when individuals use the reference group to enhance their self-image, build their self-concept, or improve their self-esteem.

_______ individuals are those who have inherited their money or receive it from investments.

What happens when a company or organization takes a task or a problem that normally would be performed by employees and gives it to a group of people to solve?

What is the difference between an influencer, a coolhunter, and a trendsetter?

_______ occurs when you feel pressure to go along with people around you in order to fit into the group.

_______ groups are composed of individuals with whom the consumer can identify or admire.

Disclaimant groups are usually groups that are _______ in some way by society.

What is the most complete form of conformity?

When consumers perceive that their decision-making freedom is limited so they reassert their freedom, this process known as

_______ groups have a highly-defined structure, a set of rules, a hierarchy for membership where some people are designated leaders, and a set of clear goals.

What is the difference between formal and informal groups? Provide an example of each type of group. Include several specific characteristics that make them formal or informal.

If a product is a public necessity, the influence for the product will be _______, however because it is seen by others the influence for the brand will be _______.

_______ power occurs when admiration of the qualities of another person or group results in the individual trying to imitate those qualities by copying their behavior.

_______ refers to publicly changing behavior to fit in with the group but privately disagreeing.