Question 1

_______ occurs when a consumer realizes that there is a difference between what is happening and what ideally could happen.

Accepted Answer

A)  Active learning 
B)  Problem recognition 
C)  Disconfirmation paradigm 
D)  Choice heuristics 
A)  Active learning 
B)  Problem recognition 
C)  Disconfirmation paradigm 
D)  Choice heuristics B

Question 2

Some experts and consumer advocates contend that greater amounts of choice lead to

Accepted Answer

A)  discomfort and confusion. 
B)  brand loyalty. 
C)  the disconfirmation paradigm. 
D)  compliance. 
A)  discomfort and confusion. 
B)  brand loyalty. 
C)  the disconfirmation paradigm. 
D)  compliance. A

Question 3

What is the difference between anchoring and framing?

Accepted Answer

Anchoring helps consumers start the choice process by helping them focus on one product attribute
Framing describes how consumers make decisions within different contexts

Question 4

Consumer researchers have found that consumers have both personal and social motivations when they shop. Identify and describe at least three personal and three social motivations for shopping. Provide an example of each.

Accepted Answer

Personal-role playing, diversion, self-g

Question 5

A _______ will often choose a brand based on simple decision criteria, such as price.

Accepted Answer

A)  trendsetter 
B)  maximizer 
C)  predictor 
D)  satisficer 
A)  trendsetter 
B)  maximizer 
C)  predictor 
D)  satisficer

Question 6

What happens when a consumer believes that it is morally acceptable to forget negative ethical information and makes purchases without considering the ethical implications?

Accepted Answer

A)  The wilfully ignorant memory effect 
B)  Message-response involvement 
C)  Passive learning 
D)  The balance theory of attitudes 
A)  The wilfully ignorant memory effect 
B)  Message-response involvement 
C)  Passive learning 
D)  The balance theory of attitudes

Question 7

_______ involvement involves the perceived personal relevance of the product based on needs, values, or interest.

Accepted Answer

A)  Message-response 
B)  Ego 
C)  Situational 
D)  Product 
A)  Message-response 
B)  Ego 
C)  Situational 
D)  Product

Question 8

What is framing?

Accepted Answer

A)  Helping consumers start the choice process by helping them focus on one product attribute 
B)  How consumers judge something based on how similar it is to some stereotypical case 
C)  The perspective from which the consumer considers the decision 
D)  When consumers judge the likelihood of something happening based on how easy it is to remember similar events 
A)  Helping consumers start the choice process by helping them focus on one product attribute 
B)  How consumers judge something based on how similar it is to some stereotypical case 
C)  The perspective from which the consumer considers the decision 
D)  When consumers judge the likelihood of something happening based on how easy it is to remember similar events

Question 9

The disconfirmation paradigm describes the difference between

Accepted Answer

A)  a product's utilitarian function and the consumer's subjective needs. 
B)  a consumer's prepurchase expectations of the product's performance and the actual postpurchase experience. 
C)  a consumer's self-concept and how it may be contradictory to some of the products that they purchase. 
D)  the satisfaction levels of consumers who did thorough research before purchasing a product and those who did not. 
A)  a product's utilitarian function and the consumer's subjective needs. 
B)  a consumer's prepurchase expectations of the product's performance and the actual postpurchase experience. 
C)  a consumer's self-concept and how it may be contradictory to some of the products that they purchase. 
D)  the satisfaction levels of consumers who did thorough research before purchasing a product and those who did not.

Question 10

_______ information needs are fulfilled when information is used as a stimulus to creative thinking, beauty, and appreciation.

Accepted Answer

A)  Aesthetic 
B)  Hedonic 
C)  Symbolic 
D)  Functional 
A)  Aesthetic 
B)  Hedonic 
C)  Symbolic 
D)  Functional

Question 11

In low-involvement decisions, consumers may use simple evaluative criteria or

Accepted Answer

A)  scanner data. 
B)  laddering. 
C)  decision rules. 
D)  nudging. 
A)  scanner data. 
B)  laddering. 
C)  decision rules. 
D)  nudging.

Question 12

_______ heuristics narrow down a consumer's choice to those involved with obeying a request.

Accepted Answer

A)  Choice 
B)  Compliance 
C)  Persuasion 
D)  Prediction 
A)  Choice 
B)  Compliance 
C)  Persuasion 
D)  Prediction

Question 13

_______ is the concept that it is rational to make a good enough decision, rather than the best decision, because the time, effort, and money to make the best decision may simply not be worth it.

Accepted Answer

A)  Persuasion 
B)  Representativeness 
C)  Satisficing 
D)  Maximization 
A)  Persuasion 
B)  Representativeness 
C)  Satisficing 
D)  Maximization

Question 14

_______ heuristics assist consumers by reducing the number of attributes to be considered; they are "rules" that help to make decisions easier.

Accepted Answer

A)  Choice 
B)  Persuasion 
C)  Compliance 
D)  Prediction 
A)  Choice 
B)  Persuasion 
C)  Compliance 
D)  Prediction

Question 15

_______ helps consumers start the choice process by helping them focus on one product attribute?

Accepted Answer

A)  Scarcity 
B)  Framing 
C)  Consensus 
D)  Anchoring 
A)  Scarcity 
B)  Framing 
C)  Consensus 
D)  Anchoring

Question 16

_______ information needs are fulfilled when information is shared with others to communicate the consumer's social position.

Accepted Answer

A)  Aesthetic 
B)  Innovation 
C)  Symbolic 
D)  Hedonic 
A)  Aesthetic 
B)  Innovation 
C)  Symbolic 
D)  Hedonic

Question 17

The _______ impulse occurs when consumers purchase numerous items at a time and stockpile them in anticipation of some future need.

Accepted Answer

A)  accelerator 
B)  blind 
C)  compensatory 
D)  breakthrough 
A)  accelerator 
B)  blind 
C)  compensatory 
D)  breakthrough

Question 18

A candy company wants to increase consumer involvement by linking their brand to hedonic needs. Provide an example of how they can accomplish this. Explain your reasoning.

Accepted Answer

Compare product attr

Question 19

Define satisficing and maximizing. What criteria does a satisficer base purchasing behavior on? What criteria does a maximizer base purchasing behavior on? What are some of the pros and cons to both approaches? Describe a situation where it would be better to be a maximizer and one where it would be better to be a statisficer

Accepted Answer

Satisficing-it is rational to make a goo

Question 20

What are evaluative criteria?

Accepted Answer

A)  The ways in which an individual interacts with products on a regular basis 
B)  The conditions or benchmarks that are used to compare the alternative offerings to help make a choice 
C)  The processes by which consumers attempt to identify the catalyst of an unpleasant outcome 
D)  The differences between a consumer's prepurchase expectations and the actual postpurchase experience 
A)  The ways in which an individual interacts with products on a regular basis 
B)  The conditions or benchmarks that are used to compare the alternative offerings to help make a choice 
C)  The processes by which consumers attempt to identify the catalyst of an unpleasant outcome 
D)  The differences between a consumer's prepurchase expectations and the actual postpurchase experience

_______ occurs when a consumer realizes that there is a difference between what is happening and what ideally could happen.

Some experts and consumer advocates contend that greater amounts of choice lead to

What is the difference between anchoring and framing?

Consumer researchers have found that consumers have both personal and social motivations when they shop. Identify and describe at least three personal and three social motivations for shopping. Provide an example of each.

A _______ will often choose a brand based on simple decision criteria, such as price.

What happens when a consumer believes that it is morally acceptable to forget negative ethical information and makes purchases without considering the ethical implications?

_______ involvement involves the perceived personal relevance of the product based on needs, values, or interest.

What is framing?

The disconfirmation paradigm describes the difference between

_______ information needs are fulfilled when information is used as a stimulus to creative thinking, beauty, and appreciation.

In low-involvement decisions, consumers may use simple evaluative criteria or

_______ heuristics narrow down a consumer's choice to those involved with obeying a request.

_______ is the concept that it is rational to make a good enough decision, rather than the best decision, because the time, effort, and money to make the best decision may simply not be worth it.

_______ heuristics assist consumers by reducing the number of attributes to be considered; they are "rules" that help to make decisions easier.

_______ helps consumers start the choice process by helping them focus on one product attribute?

_______ information needs are fulfilled when information is shared with others to communicate the consumer's social position.

The _______ impulse occurs when consumers purchase numerous items at a time and stockpile them in anticipation of some future need.

A candy company wants to increase consumer involvement by linking their brand to hedonic needs. Provide an example of how they can accomplish this. Explain your reasoning.

What are evaluative criteria?

Historcal Perspective on Consumption

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters

Exam 8: Decision-Making and Involvement

_______ occurs when a consumer realizes that there is a difference between what is happening and what ideally could happen.

Some experts and consumer advocates contend that greater amounts of choice lead to

What is the difference between anchoring and framing?

Consumer researchers have found that consumers have both personal and social motivations when they shop. Identify and describe at least three personal and three social motivations for shopping. Provide an example of each.

A _______ will often choose a brand based on simple decision criteria, such as price.

What happens when a consumer believes that it is morally acceptable to forget negative ethical information and makes purchases without considering the ethical implications?

_______ involvement involves the perceived personal relevance of the product based on needs, values, or interest.

What is framing?

The disconfirmation paradigm describes the difference between

_______ information needs are fulfilled when information is used as a stimulus to creative thinking, beauty, and appreciation.

In low-involvement decisions, consumers may use simple evaluative criteria or

_______ heuristics narrow down a consumer's choice to those involved with obeying a request.

_______ is the concept that it is rational to make a good enough decision, rather than the best decision, because the time, effort, and money to make the best decision may simply not be worth it.

_______ heuristics assist consumers by reducing the number of attributes to be considered; they are "rules" that help to make decisions easier.

_______ helps consumers start the choice process by helping them focus on one product attribute?

_______ information needs are fulfilled when information is shared with others to communicate the consumer's social position.

The _______ impulse occurs when consumers purchase numerous items at a time and stockpile them in anticipation of some future need.

A candy company wants to increase consumer involvement by linking their brand to hedonic needs. Provide an example of how they can accomplish this. Explain your reasoning.

What are evaluative criteria?

Historcal Perspective on Consumption

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters