Exam 4: Essentials of Planning

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The purpose of crowdcasting is to obtain widespread input into the development of business strategy.

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Policies serve as guidelines to action

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A rule is a specific course of action or conduct that must be followed;.

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The major thrust of business strategy is to achieve a high level of operational effectiveness and efficiency.

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A key difference between a vision and a mission is that

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The mission of the Grand Union supermarket chain is probably to provide food, beverages, and related merchandise (all of high quality) to the general public.

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The major purpose of the strategic inventory is to help the manager size up the competition, the customers, and the technology necessary to compete effectively.

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Which one of the following is not one of the five competitive forces that business strategists are supposed to take into account?

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The experience of General Motors in diversifying into financial services illustrates how sticking to core competencies is the most effective business strategy.

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A major aspect of the nature of business strategy is to choose a unique set of activities to deliver a unique value.

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A SWOT analysis is often used to decide upon which weapons and tactics will be used to deal with a corporate crisis such as a contaminated food product.

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Strategic plans are designed to

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The purpose of tactical planning is to

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Corporate-level strategy is concerned with the total direction of the enterprise and the selection of specific businesses.

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A medical products firm specializes in the manufacture of prosthetic arms and legs, thereby illustrating a focus strategy.

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A manager controls the plan when he or she

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Planning is

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An example of the business strategy of sticking to core competencies is for a company like Papa John's Pizza to concentrate on selling pizza and related food and beverage items to the public.

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Which one of the following is a component of true business strategy?

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A study of CEO failure indicated that 70 percent of the time their failures were attributed to

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