Exam 4: Essentials of Planning

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Using the planning model, how would you plan an event for 500 people.

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A recommended procedure for formulating strategy is for top-level managers to

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In management by objectives, the objectives start at the bottom of the organization and move upward.

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A firm's strategy is a master plan for achieving its goals and objectives.

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A functional strategy for becoming and remaining a successful organization is to

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To bring about a successful SWOT analysis, it is important to be clear about what you are doing and why.

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Which one of the following strategies should be classified as a business-level strategy?

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Suppose that Starbucks opens a nation-wide chain of carwashes, called Starbucks Car Wash. After two years, the executive team sells of the car washes, and invests the cash back into building more Starbucks stores. The strategy illustrated is referred to as

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An exit strategy might be part of the contingency plan.

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Branch manager Hector establishes recycling goals for his branch to support the company's strategic goal of being a good environmental partner. What is Hector doing?

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When two pharmaceutical firms get together to market a drug, their strategy is referred to as

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In planning, measuring external threats is part of defining the present situation.

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Explain the nature of business strategy, including its four major components. Use a real or hypothetical company in at least two places in your answer.

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The Rolls Royce and Mercedes Benz automobiles are examples of a cost leadership strategy.

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