Question 1

Sometimes secondary data can be used to evaluate market performance.

Accepted Answer

A) True 
 B)False

Question 2

Although the use of diaries in market tracking is decreasing, they can still be used to aid in estimating important factors except for:

Accepted Answer

A)  market share. 
B)  brand switching. 
C)  brand loyalty. 
D)  demographic profiles. 
E)  UPC variances. 
A)  market share. 
B)  brand switching. 
C)  brand loyalty. 
D)  demographic profiles. 
E)  UPC variances.

Question 3

Which of the following best represents a field within a database?

Accepted Answer

A)  anything outside the company laboratory 
B)  a database record 
C)  records within customer names 
D)  customer names within a record 
E)  a supplier record 
A)  anything outside the company laboratory 
B)  a database record 
C)  records within customer names 
D)  customer names within a record 
E)  a supplier record

Question 4

If you wanted to know where to look in order to find different types of other reference sources on a topic, you should use:

Accepted Answer

A)  a reference guide. 
B)  an index. 
C)  a directory. 
D)  a dictionary. 
E)  a biographical source. 
A)  a reference guide. 
B)  an index. 
C)  a directory. 
D)  a dictionary. 
E)  a biographical source.

Question 5

Which of the following is not a syndicated study offered by Ipsos Canada?

Accepted Answer

A)  I-Rep 
B)  Global @dvisor Reputation Risk Identifier 
C)  TapestryTM Segmentation 
D)  Municipal Quality of Life and Financial Planning 
E)  Canadian Donors and You. 
A)  I-Rep 
B)  Global @dvisor Reputation Risk Identifier 
C)  TapestryTM Segmentation 
D)  Municipal Quality of Life and Financial Planning 
E)  Canadian Donors and You.

Question 6

VALSTM stands for Value Added by Logistical Support and is a tool used in the industrial market. It represents a form of syndicated data.

Accepted Answer

A) True 
 B)False

Question 7

The textbook provides a step-by-step process to aid in the location of secondary data sources. Step 2 says to:

Accepted Answer

A)  begin using several library sources. 
B)  identify what you wish to know. 
C)  search online. 
D)  develop a list of key terms and names. 
E)  compile the literature you already have. 
A)  begin using several library sources. 
B)  identify what you wish to know. 
C)  search online. 
D)  develop a list of key terms and names. 
E)  compile the literature you already have.

Question 8

Whereas market tracking studies can be done at the retail store level by either scanning data or auditing, market tracking cannot be conducted at the household level.

Accepted Answer

A) True 
 B)False

Question 9

Tracking studies gather data from retail stores by using either scanner data, diaries, or by conducting retail-store audits.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following best describes CRM?

Accepted Answer

A)  Certificate of Record Management; awarded by the MRIA after passing certain record-keeping requirements. 
B)  Customer Relationship Management; the use of internal databases to strengthen customer relationships. 
C)  Certified Record Manager; awarded by the MRIA for successfully passing a series of courses related to database management. 
D)  Customer Requirement Mandate; referring to customer requests that must be honored at all costs. 
E)  Competitive Records Management; the use of external databases to understand competitors. 
A)  Certificate of Record Management; awarded by the MRIA after passing certain record-keeping requirements. 
B)  Customer Relationship Management; the use of internal databases to strengthen customer relationships. 
C)  Certified Record Manager; awarded by the MRIA for successfully passing a series of courses related to database management. 
D)  Customer Requirement Mandate; referring to customer requests that must be honored at all costs. 
E)  Competitive Records Management; the use of external databases to understand competitors.

Question 11

Which one of the following market tracking secondary information sources would give you information from the last 10 years on the various demographics of households in Winnipeg along with the products purchased by each of the varying demographics?

Accepted Answer

A)  IRI ScanKey Consumer Network Household Panel 
B)  NAICS 
C)  Retail-Store Audits 
D)  Diaries 
E)  Statscan 
A)  IRI ScanKey Consumer Network Household Panel 
B)  NAICS 
C)  Retail-Store Audits 
D)  Diaries 
E)  Statscan

Question 12

Information searching skills can be greatly improved by finding standard subject headings.

Accepted Answer

A) True 
 B)False

Question 13

Auditors conducting tracking studies determine sales by using the following formula: Beginning Inventory - Purchases Received + Ending Inventory = Sales.

Accepted Answer

A) True 
 B)False

Question 14

Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?

Accepted Answer

A)  secondary data 
B)  basic data 
C)  primary data 
D)  complex data 
E)  online data 
A)  secondary data 
B)  basic data 
C)  primary data 
D)  complex data 
E)  online data

Question 15

GIS stands for Geodemographic Information Systems.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements do NOT reflect standardized data?

Accepted Answer

A)  Both the process of collecting and analyzing the data and the data itself are standardized. 
B)  Either the process of collecting and analyzing the data are standardized; not both. 
C)  There are two broad classes; syndicated data and standardized services. 
D)  Standardized data has the advantage of reduced costs. 
E)  Standardized data is disseminated very quickly. 
A)  Both the process of collecting and analyzing the data and the data itself are standardized. 
B)  Either the process of collecting and analyzing the data are standardized; not both. 
C)  There are two broad classes; syndicated data and standardized services. 
D)  Standardized data has the advantage of reduced costs. 
E)  Standardized data is disseminated very quickly.

Question 17

Which has done more to bring about fast and easy access to secondary data since the Gutenberg Press?

Accepted Answer

A)  the Information Access Act of 2003 
B)  Bill Gates 
C)  the need for information 
D)  the Internet 
E)  cable TV 
A)  the Information Access Act of 2003 
B)  Bill Gates 
C)  the need for information 
D)  the Internet 
E)  cable TV

Question 18

Which of the following best illustrates the concept of "limiting" in searching databases for secondary information?

Accepted Answer

A)  asking for Gates NOT Bill 
B)  asking for all cases where PRIME is adjacent to MINISTER 
C)  asking for all records that have dates from 2005 to the present 
D)  asking for all cases that have any ending to the root word STOCK 
E)  asking for a search in the "author" field 
A)  asking for Gates NOT Bill 
B)  asking for all cases where PRIME is adjacent to MINISTER 
C)  asking for all records that have dates from 2005 to the present 
D)  asking for all cases that have any ending to the root word STOCK 
E)  asking for a search in the "author" field

Question 19

The Maritz Poll, because it uses a standardized process to ensure that consumer attitudes and opinions are correctly measured and represented on a variety of projects means, is an example of syndicated data services.

Accepted Answer

A) True 
 B)False

Question 20

The following are all keys to a successful search except:

Accepted Answer

A)  be well informed about the search process 
B)  do not expect information to fall into your lap 
C)  be committed to finding information 
D)  use the resources of a good, professional librarian 
E)  limit yourself to a basic search to avoid information overload 
A)  be well informed about the search process 
B)  do not expect information to fall into your lap 
C)  be committed to finding information 
D)  use the resources of a good, professional librarian 
E)  limit yourself to a basic search to avoid information overload

Sometimes secondary data can be used to evaluate market performance.

Although the use of diaries in market tracking is decreasing, they can still be used to aid in estimating important factors except for:

Which of the following best represents a field within a database?

If you wanted to know where to look in order to find different types of other reference sources on a topic, you should use:

Which of the following is not a syndicated study offered by Ipsos Canada?

VALS^TM stands for Value Added by Logistical Support and is a tool used in the industrial market. It represents a form of syndicated data.

The textbook provides a step-by-step process to aid in the location of secondary data sources. Step 2 says to:

Whereas market tracking studies can be done at the retail store level by either scanning data or auditing, market tracking cannot be conducted at the household level.

Tracking studies gather data from retail stores by using either scanner data, diaries, or by conducting retail-store audits.

Which of the following best describes CRM?

Which one of the following market tracking secondary information sources would give you information from the last 10 years on the various demographics of households in Winnipeg along with the products purchased by each of the varying demographics?

Information searching skills can be greatly improved by finding standard subject headings.

Auditors conducting tracking studies determine sales by using the following formula: Beginning Inventory - Purchases Received + Ending Inventory = Sales.

Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?

GIS stands for Geodemographic Information Systems.

Which of the following statements do NOT reflect standardized data?

Which has done more to bring about fast and easy access to secondary data since the Gutenberg Press?

Which of the following best illustrates the concept of "limiting" in searching databases for secondary information?

The Maritz Poll, because it uses a standardized process to ensure that consumer attitudes and opinions are correctly measured and represented on a variety of projects means, is an example of syndicated data services.

The following are all keys to a successful search except:

Introducing Marketing Research

The Marketing Research Process

Research Design

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

Exam 4: Using Secondary Data and Online Information Databases

Sometimes secondary data can be used to evaluate market performance.

Although the use of diaries in market tracking is decreasing, they can still be used to aid in estimating important factors except for:

Which of the following best represents a field within a database?

If you wanted to know where to look in order to find different types of other reference sources on a topic, you should use:

Which of the following is not a syndicated study offered by Ipsos Canada?

VALSTM stands for Value Added by Logistical Support and is a tool used in the industrial market. It represents a form of syndicated data.

The textbook provides a step-by-step process to aid in the location of secondary data sources. Step 2 says to:

Whereas market tracking studies can be done at the retail store level by either scanning data or auditing, market tracking cannot be conducted at the household level.

Tracking studies gather data from retail stores by using either scanner data, diaries, or by conducting retail-store audits.

Which of the following best describes CRM?

Which one of the following market tracking secondary information sources would give you information from the last 10 years on the various demographics of households in Winnipeg along with the products purchased by each of the varying demographics?

Information searching skills can be greatly improved by finding standard subject headings.

Auditors conducting tracking studies determine sales by using the following formula: Beginning Inventory - Purchases Received + Ending Inventory = Sales.

Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?

GIS stands for Geodemographic Information Systems.

Which of the following statements do NOT reflect standardized data?

Which has done more to bring about fast and easy access to secondary data since the Gutenberg Press?

Which of the following best illustrates the concept of "limiting" in searching databases for secondary information?

The Maritz Poll, because it uses a standardized process to ensure that consumer attitudes and opinions are correctly measured and represented on a variety of projects means, is an example of syndicated data services.

The following are all keys to a successful search except:

Introducing Marketing Research

The Marketing Research Process

Research Design

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

VALS^TM stands for Value Added by Logistical Support and is a tool used in the industrial market. It represents a form of syndicated data.