Exam 6: Measurement

Continuous variables are those that can be identified, separated into entities, and counted.

Ordinal scales indicate a difference, direction of difference, and a magnitude of difference.

The semantic differential scale is a seven-point scale using pairs of adjectives or phrases that have similar meanings.

The content validity of a measuring instrument is the extent to which it provides adequate coverage of the topic under study.

An operational definition indicates the process that will be used to attach numbers to attributes of a construct so as to represent the quantity of the attribute.

Rank order scales yield ordinal data.

The reasons a researcher might see a difference between the measured value of a variable and the true value of the variable include all of the following except

Validity is the extent to which differences found among respondents using a measurement tool reflects true differences among respondents.

"How many years have you lived in your present location" is an example of a(n)

It is generally conceded that itemized rating scales generate _____ scaled data.

In a rank-order scale, the respondent puts objects in an order of some variable under study.

A comparative rating scale yields ____ data.

In terms of measurement type, a respondent's education would be an example of

Measures used in marketing research fall into the three categories of

An operational definition indicates what observable attributes of the construct will be measured.

The _____ introduces direction of difference and is the second level of measurement.

The measure of central tendency for a ratio scale is the

Researcher's actions always involves measurement of some type.

Measurement involves only nominal, ordinal, and interval scales.

The _____ is frequently used in ranking items such as best, second best, etc.