Exam 6: Measurement

In terms of consumers, personality traits would be a state of mind measure.

The results of ordinal scales reveal position but not degree.

Likert scales include answers from a range of strongly agree to strongly disagree.

_____ variables are those that can be identified, separated into entities, and counted.

Nominative scale uses parametric statistical techniques.

In a(n) _____ scale, respondents put objects in an order of some variable under study.

The objective with test-retest reliability is to overcome to some degree the deficiencies of the alternative form method of measuring reliability by using a different form of the measuring device.

A Likert scale yields ____ data.

The measure of central tendency for an interval scale is the

Asking individuals how often they purchase potato chips using a scale of "always, frequently, occasionally, infrequently, and not at all"is an example of a(n) ____ scale.

The _________ of a measuring instrument is the extent to which it provides adequate coverage of the topic under study.

Semantic differential scales yield interval data.

The ____ scale requires respondents to divide a fixed number of points, usually 100, among items according to their importance to the respondent.

_____ scales measure several attributes simultaneously.

The deficiencies of test-retest reliability measures can be overcome by using the alternative form method.

The measure of central tendency for ratio scales is the mode.

The ratio scale has an arbitrary origin.

The rank-order scale requires respondents to divide a fixed number of points, usually 100, among items according to their importance to the respondent.

Predictive validity is also known as pragmatic validity.

The _________ involves the desire to measure or infer the presence of abstract characteristics for which no empirical validation seems possible.