Exam 6: Measurement

A common method of testing for construct validity is to ask "experts" to judge whether the item statements are what they purport to be.

An example of a discrete variable would be

In terms of industrial customers, number of employees would be a state of being measure.

Discrete variables are those that can be identified, separated into entities, and counted.

Strictly speaking, a(n) _____ scale is a five-point itemized rating scale anchored by strongly agree and strongly disagree.

Nominal scales are considered quantitative rather than qualitative.

Content validity is usually determined by testing to see if measures converge when they are supposed to measure the same thing and discriminate when they are measuring different things.

Constructs are

The objective of ________ assessment is to measure the reliability using two different versions of the measuring device.

_____ refers to generating the same results over repeated measures.

With itemized rating scales, an odd number of points provides respondents with a midpoint or neutral position.

In terms of measurement type, measuring a consumer's attitude towards a list of brands would be an example of

The _________ reflects the success of measures used for estimating purposes.

The Likert scale is sometimes referred to as a summated rating scale.

The Stapel scale is used as substitute for the semantic differential when it is difficult to construct pairs of bipolar adjectives.

The alternative form method of reliability assessment is to measure the same subjects at two different points in time under approximately the same conditions.

Because constructs have no tangible reality, they are generally not directly observable.

A ___________ definition defines a construct by using other constructs to identify conceptual boundaries, showing how it is discernable from other similar bur different constructs.

The ____ scale is used as a substitute for the semantic differential when it is difficult to construct pairs of bipolar adjectives.

The measurement process consists of the following ordered steps