Exam 11: Media Ethics

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Discuss the major ethical issues that arise in the news-gathering and production process.

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Answers will vary but must include:
a. Editors must consider whether headlines and captions accurately reflect the important points of a story or simply titillate.
b. Privacy issues play a role when private citizens are thrust by circumstance into the media spotlight.
c. Reporters must consider fairness and balance in their choice of interview subjects.
d. Societal mores and cultural values of the audience must be considered when determining what qualifies as news and how it is reported.
e. Citizen-journalists, often unaware of professional norms or laws, may act unethically or find themselves in legal trouble.
Answers will vary and may include:
a. Photo editors and designers must avoid the temptation to alter elements of photos to make them more dramatic.
b. The legality and ethics of journalists going undercover are also not settled.
c. Misrepresentation of facts and plagiarism are also problems in journalism.
Explanation: Because of journalism's unique role in society, its First Amendment protection, and its public service mission, many ethical dilemmas arise in the course of practicing it.

In 1992, an independent investigation revealed that the production team at NBC's Dateline had tampered with General Motors pickup trucks to stage footage of exploding gas tanks. What motivated Dateline to rig this news coverage?

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D

What provides much of the basic financial revenue that pays for the creation and delivery of media content, whether in print, on broadcast radio and television, on billboards, online, or via mobile devices?

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D

Social marketing operates under __________ principles.

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The approach to ethical reasoning called the "ethics of care" replaces a _________ ethical system with a caring-based ethical system.

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_________ provides a systematic method of ethical decision making, a framework for analyzing a situation, separating facts from opinions, and taking into account those individuals affected by a given ethical issue.

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__________ campaigns will sometimes hire actors who pretend to be concerned citizens at corporate or government meetings where they present false testimonials.

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The oldest ethical system, with roots in some of the earliest religions, is based on __________.

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_________ is the practice of companies making themselves or their products appear to be organic, environmentally friendly, or supportive of free trade when in fact they are not.

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Which famous American made a list of thirteen virtues and vowed to focus on a different item each week, only to give up when he realized he could not practice the virtue of order-keeping things in their place?

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Which of the following assertions about misrepresentation and plagiarism in journalism is accurate?

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Based in Vancouver, BC, _________ is a nonprofit organization that identifies as "a global network of artists, activists, writers, pranksters, students, educators, and entrepreneurs who want to advance the new social activist movement of the information age."

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Which is one of three ethical norms identified by the American Marketing Association?

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__________ is a system in which ethics can be judged by the attitudes and behaviors of each participant in a communication transaction.

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Explain the ethical system proposed by Jürgen Habermas.

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A __________ approach to ethics emphasizes the individual's choices within a prescribed framework.

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The Golden Mean and the Golden Rule are both __________ ethics.

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"The greatest good for the greatest number" is associated with which ethical system?

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Describe the major conflicts of interest that arise in public relations.

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Photographs and videos can often tell a story more powerfully than words alone, especially when crimes are involved. However, the use of dramatic photos or footage is not always justified by their _________.

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