Question 1

Which of the following is a major change that has occurred in the practice of PR?

Accepted Answer

A)  Formerly typed, then mailed, stories are now primarily emailed or posted directly to the Web. 
B)  Press releases have been eliminated in favor of social media postings. 
C)  Reporters no longer cover press conferences in person; they stream them instead. 
D)  Citizen journalists are competing with PR professionals to produce content for companies. 
A)  Formerly typed, then mailed, stories are now primarily emailed or posted directly to the Web. 
B)  Press releases have been eliminated in favor of social media postings. 
C)  Reporters no longer cover press conferences in person; they stream them instead. 
D)  Citizen journalists are competing with PR professionals to produce content for companies. A

Question 2

Who was Doris E. Fleischman and what was she known for?

Accepted Answer

Fleischman was the wife of Edward L. Bernays and an equal partner in their storied PR firm. Although integral to their joint enterprise, her role was played largely behind the scenes, while her husband remained the face and principal name of the business. Whereas many of her pioneering PR achievements went unnoticed at the time, her earlier feminist activities did not, some even garnering widespread newspaper headlines.

Question 3

As much as __________ percent of news content in even the nation's best newspapers is in some way influenced by pseudo-events.

Accepted Answer

A)  45 
B)  55 
C)  65 
D)  75 
A)  45 
B)  55 
C)  65 
D)  75 D

Question 4

Unlike __________, persuasion often involves people freely persuading themselves.

Accepted Answer

A)  coercion 
B)  rhetoric 
C)  media bias 
D)  muckraking 
A)  coercion 
B)  rhetoric 
C)  media bias 
D)  muckraking

Question 5

What are the two main routes of persuasion in the ELM called?

Accepted Answer

A)  Central and peripheral 
B)  Aortic and arterial 
C)  Primary and tertiary 
D)  Major and minor 
A)  Central and peripheral 
B)  Aortic and arterial 
C)  Primary and tertiary 
D)  Major and minor

Question 6

Explain what lessons advertising and PR companies have learned from each other?

Accepted Answer

The answer of Explain what lessons advertising and PR companies...

Question 7

Dr. Davis studies the measurable effects of violent video games on gamers' behavior. This research belongs to which theoretical model of mass communication?

Accepted Answer

A)  User interface 
B)  Two-way symmetric 
C)  Cognitive dissonance 
D)  Direct effects 
A)  User interface 
B)  Two-way symmetric 
C)  Cognitive dissonance 
D)  Direct effects

Question 8

Who was the famous uncle of Edward L. Bernays?

Accepted Answer

A)  Sigmund Freud 
B)  J. Edgar Hoover 
C)  Charlie Chaplin 
D)  Theodore Roosevelt 
A)  Sigmund Freud 
B)  J. Edgar Hoover 
C)  Charlie Chaplin 
D)  Theodore Roosevelt

Question 9

PR professionals attempt to persuade important __________ that information about their client is sufficiently newsworthy to be published or broadcast.

Accepted Answer

A)  CEOs 
B)  advertisers 
C)  gatekeepers 
D)  auteurs 
A)  CEOs 
B)  advertisers 
C)  gatekeepers 
D)  auteurs

Question 10

Identify the primary goal of strategic communications, and provide three examples.

Accepted Answer

The answer of Identify the primary goal of strategic communications,...

Question 11

The mental route in which we thoroughly examine all aspects of a persuasive message and carefully consider our options before deciding is called __________.

Accepted Answer

A)  peripheral processing 
B)  central processing 
C)  cognitive dissonance 
D)  encoding 
A)  peripheral processing 
B)  central processing 
C)  cognitive dissonance 
D)  encoding

Question 12

The theory of __________ claims that most people act first and then rationalize their behavior second to make their actions consistent with self-perceived notions of who they are.

Accepted Answer

A)  rhetoric 
B)  cognitive dissonance 
C)  sophism 
D)  behavioral analysis 
A)  rhetoric 
B)  cognitive dissonance 
C)  sophism 
D)  behavioral analysis

Question 13

Which company is known for its remarkably successful PR response to negative publicity generated by a tragic event?

Accepted Answer

A)  Facebook 
B)  BP Oil 
C)  Tylenol 
D)  The Red Cross 
A)  Facebook 
B)  BP Oil 
C)  Tylenol 
D)  The Red Cross

Question 14

__________ involves all channels of communication about a company or brand working together to create a cohesive message.

Accepted Answer

A)  Swarming 
B)  Multimodality 
C)  Integrated communications 
D)  Cultural transmission 
A)  Swarming 
B)  Multimodality 
C)  Integrated communications 
D)  Cultural transmission

Question 15

Public relations material is not purchased content but rather __________.

Accepted Answer

A)  behavioral targeting 
B)  press agentry 
C)  earned media 
D)  interpersonal communication 
A)  behavioral targeting 
B)  press agentry 
C)  earned media 
D)  interpersonal communication

Question 16

Most scientific theories of persuasion are based on certain assumptions. Describe three such assumptions.

Accepted Answer

The answer of Most scientific theories of persuasion are based...

Question 17

Edward L. Bernays used to say that propaganda was better than __________.

Accepted Answer

A)  spin 
B)  transparency 
C)  honesty 
D)  impropaganda 
A)  spin 
B)  transparency 
C)  honesty 
D)  impropaganda

Question 18

The overall image of a company that a PR firm hopes to create is related to which element of the rhetorical triangle?

Accepted Answer

A)  Text 
B)  Author 
C)  Audience 
D)  Tone 
A)  Text 
B)  Author 
C)  Audience 
D)  Tone

Question 19

Our level of interest in a persuasive message and our general knowledge of the topic are factors that would be considered in which theoretical model?

Accepted Answer

A)  Agenda setting 
B)  Direct effects 
C)  FCC 
D)  ELM 
A)  Agenda setting 
B)  Direct effects 
C)  FCC 
D)  ELM

Question 20

Which is the largest independent PR firm in the United States?

Accepted Answer

A)  Edelman 
B)  W20 Group 
C)  APCO 
D)  Finn Partners 
A)  Edelman 
B)  W20 Group 
C)  APCO 
D)  Finn Partners

Which of the following is a major change that has occurred in the practice of PR?

Who was Doris E. Fleischman and what was she known for?

As much as __________ percent of news content in even the nation's best newspapers is in some way influenced by pseudo-events.

Unlike __________, persuasion often involves people freely persuading themselves.

What are the two main routes of persuasion in the ELM called?

Explain what lessons advertising and PR companies have learned from each other?

Dr. Davis studies the measurable effects of violent video games on gamers' behavior. This research belongs to which theoretical model of mass communication?

Who was the famous uncle of Edward L. Bernays?

PR professionals attempt to persuade important __________ that information about their client is sufficiently newsworthy to be published or broadcast.

Identify the primary goal of strategic communications, and provide three examples.

The mental route in which we thoroughly examine all aspects of a persuasive message and carefully consider our options before deciding is called __________.

The theory of __________ claims that most people act first and then rationalize their behavior second to make their actions consistent with self-perceived notions of who they are.

Which company is known for its remarkably successful PR response to negative publicity generated by a tragic event?

__________ involves all channels of communication about a company or brand working together to create a cohesive message.

Public relations material is not purchased content but rather __________.

Most scientific theories of persuasion are based on certain assumptions. Describe three such assumptions.

Edward L. Bernays used to say that propaganda was better than __________.

The overall image of a company that a PR firm hopes to create is related to which element of the rhetorical triangle?

Our level of interest in a persuasive message and our general knowledge of the topic are factors that would be considered in which theoretical model?

Which is the largest independent PR firm in the United States?

Mass Communication and Its Digital Transformation

Media Literacy in the Digital Age

Print Media: Books, Newspapers, and Magazines

Audio Media: Music Recordings, Radio

Visual Media: Photography, Movies, and Television

Interactive Media: The Internet, Video Games, and Virtual Reality

The Impact of Social Media

Journalism: From Information to Participation

Advertising: The Power of Persuasion

Media Ethics

Communication Law and Regulation in the Digital Age

Media Theory and Research

Mass Communication and Politics in the Digital Age

Global Media in the Digital Age

Filters

Exam 9: Public Relations: Building Relationships With Strategic Communications

Which of the following is a major change that has occurred in the practice of PR?

Who was Doris E. Fleischman and what was she known for?

As much as __________ percent of news content in even the nation's best newspapers is in some way influenced by pseudo-events.

Unlike __________, persuasion often involves people freely persuading themselves.

What are the two main routes of persuasion in the ELM called?

Explain what lessons advertising and PR companies have learned from each other?

Dr. Davis studies the measurable effects of violent video games on gamers' behavior. This research belongs to which theoretical model of mass communication?

Who was the famous uncle of Edward L. Bernays?

PR professionals attempt to persuade important __________ that information about their client is sufficiently newsworthy to be published or broadcast.

Identify the primary goal of strategic communications, and provide three examples.

The mental route in which we thoroughly examine all aspects of a persuasive message and carefully consider our options before deciding is called __________.

The theory of __________ claims that most people act first and then rationalize their behavior second to make their actions consistent with self-perceived notions of who they are.

Which company is known for its remarkably successful PR response to negative publicity generated by a tragic event?

__________ involves all channels of communication about a company or brand working together to create a cohesive message.

Public relations material is not purchased content but rather __________.

Most scientific theories of persuasion are based on certain assumptions. Describe three such assumptions.

Edward L. Bernays used to say that propaganda was better than __________.

The overall image of a company that a PR firm hopes to create is related to which element of the rhetorical triangle?

Our level of interest in a persuasive message and our general knowledge of the topic are factors that would be considered in which theoretical model?

Which is the largest independent PR firm in the United States?

Mass Communication and Its Digital Transformation

Media Literacy in the Digital Age

Print Media: Books, Newspapers, and Magazines

Audio Media: Music Recordings, Radio

Visual Media: Photography, Movies, and Television

Interactive Media: The Internet, Video Games, and Virtual Reality

The Impact of Social Media

Journalism: From Information to Participation

Advertising: The Power of Persuasion

Media Ethics

Communication Law and Regulation in the Digital Age

Media Theory and Research

Mass Communication and Politics in the Digital Age

Global Media in the Digital Age

Filters