Question 1

What was the first means of electronic communication?

Accepted Answer

A)  Radio 
B)  Television 
C)  Telephones 
D)  Telegraph 
A)  Radio 
B)  Television 
C)  Telephones 
D)  Telegraph D

Question 2

Identify the first means of electronic communication, and explain the system's key components.

Accepted Answer

The telegraph was the first means of electronic communication. This technology used a series of taps on a keypad that represented dots and dashes to spell out words. These signals were transmitted over telegraph wires connecting one location to another. Telegraph operators were able to code and decode messages in a short time span.

Question 3

Which statement best describes how people access media in today's convergence era?

Accepted Answer

A)  We can only access media in certain locations where it is legally permissible to do so. 
B)  We're often restricted to locations, such as work desks, because media are not very portable. 
C)  We can only take media into places where there is free wireless Internet service. 
D)  We can take our media just about anywhere.* 
A)  We can only access media in certain locations where it is legally permissible to do so. 
B)  We're often restricted to locations, such as work desks, because media are not very portable. 
C)  We can only take media into places where there is free wireless Internet service. 
D)  We can take our media just about anywhere.* D

Question 4

Which trend decreases corporate power as it increases consumer control?

Accepted Answer

A)  Product placement 
B)  Viral marketing 
C)  Cookies 
D)  Surveillance 
A)  Product placement 
B)  Viral marketing 
C)  Cookies 
D)  Surveillance

Question 5

Describe the four functions of mass communication.

Accepted Answer

The answer of Describe the four functions of mass communication....

Question 6

Which statement best describes the relationship between the television and the movie industries in the twentieth century?

Accepted Answer

A)  The two industries have consistently cooperated with each other. 
B)  The two industries now cooperate after initially competing with each other. 
C)  The two industries have largely ignored each other. 
D)  The two industries have frequently competed for audiences. 
A)  The two industries have consistently cooperated with each other. 
B)  The two industries now cooperate after initially competing with each other. 
C)  The two industries have largely ignored each other. 
D)  The two industries have frequently competed for audiences.

Question 7

The correlation function of mass communication is important because the media __________.

Accepted Answer

A)  tell audiences exactly what to do and when to do it 
B)  help individuals understand their roles within society and culture by interpreting events and issues and ascribing meaning to them 
C)  can keep audiences informed about issues, events, and other developments in society 
D)  ethically depict a society's dominant cultures and subcultures 
A)  tell audiences exactly what to do and when to do it 
B)  help individuals understand their roles within society and culture by interpreting events and issues and ascribing meaning to them 
C)  can keep audiences informed about issues, events, and other developments in society 
D)  ethically depict a society's dominant cultures and subcultures

Question 8

The inventor of record for the telephone in 1876 is __________.

Accepted Answer

A)  Benjamin Franklin 
B)  Thomas Edison 
C)  Alexander Graham Bell 
D)  Johannes Gutenberg 
A)  Benjamin Franklin 
B)  Thomas Edison 
C)  Alexander Graham Bell 
D)  Johannes Gutenberg

Question 9

To eliminate incompatibilities in the phone network, the U.S. government granted which company a monopoly on the telephone system?

Accepted Answer

A)  AT&T 
B)  Verizon 
C)  Sprint 
D)  T-Mobile 
A)  AT&T 
B)  Verizon 
C)  Sprint 
D)  T-Mobile

Question 10

Citizen journalism is popular in the field today because __________.

Accepted Answer

A)  audiences can provide coverage of local events and news that large news organizations overlook 
B)  research has shown that citizen journalism is significantly more accurate than traditional journalism 
C)  political parties rely on the work of citizen journalists to promote certain candidates 
D)  all forms of user-generated content (including citizen journalism stories) have high artistic value 
A)  audiences can provide coverage of local events and news that large news organizations overlook 
B)  research has shown that citizen journalism is significantly more accurate than traditional journalism 
C)  political parties rely on the work of citizen journalists to promote certain candidates 
D)  all forms of user-generated content (including citizen journalism stories) have high artistic value

Question 11

__________ is the process whereby traditional media companies have grown fewer and much larger in the past fifty years through mergers and acquisitions.

Accepted Answer

A)  Convergence 
B)  Consolidation 
C)  Correlation 
D)  Cultural transmission 
A)  Convergence 
B)  Consolidation 
C)  Correlation 
D)  Cultural transmission

Question 12

__________ refers to the merging of Internet or telecommunications companies with traditional media companies, such as Comcast with NBC Universal.

Accepted Answer

A)  Cultural convergence 
B)  Technological convergence 
C)  Interpersonal convergence 
D)  Economic convergence 
A)  Cultural convergence 
B)  Technological convergence 
C)  Interpersonal convergence 
D)  Economic convergence

Question 13

An example of user-generated content is __________.

Accepted Answer

A)  an original drawing done using illustration software 
B)  content that is purchased by an Internet user 
C)  a photocopied textbook 
D)  a digital newspaper or magazine 
A)  an original drawing done using illustration software 
B)  content that is purchased by an Internet user 
C)  a photocopied textbook 
D)  a digital newspaper or magazine

Question 14

Digitization is __________.

Accepted Answer

A)  the process by which media are made into computer-readable form 
B)  thin, flexible fibers of glass capable of transmitting light signals 
C)  technology's shift toward user-generated content 
D)  the process by which media are decoded from computer-readable form 
A)  the process by which media are made into computer-readable form 
B)  thin, flexible fibers of glass capable of transmitting light signals 
C)  technology's shift toward user-generated content 
D)  the process by which media are decoded from computer-readable form

Question 15

Some studies have shown that people who regularly use Facebook are not as happy as those who do not, a phenomenon attributed to which of the following acronyms?

Accepted Answer

A)  FOMO 
B)  POMO 
C)  UGC 
D)  FEMA 
A)  FOMO 
B)  POMO 
C)  UGC 
D)  FEMA

Question 16

Advertising is one of the main means by which media companies earn revenues. Discuss how the Web is changing that tradition.

Accepted Answer

The answer of Advertising is one of the main means...

Question 17

What impact has the cell phone had on planning social events with friends?

Accepted Answer

A)  It is now harder to communicate with friends to plan social events. 
B)  Social events are less spontaneous now that people have cell phones. 
C)  People can now coordinate events with their phones and televisions. 
D)  Social events are more spontaneous now that people have cell phones. 
A)  It is now harder to communicate with friends to plan social events. 
B)  Social events are less spontaneous now that people have cell phones. 
C)  People can now coordinate events with their phones and televisions. 
D)  Social events are more spontaneous now that people have cell phones.

Question 18

What was the first twenty-four-hour television news network?

Accepted Answer

A)  Fox News 
B)  ESPN 
C)  CNN 
D)  CNBC 
A)  Fox News 
B)  ESPN 
C)  CNN 
D)  CNBC

Question 19

What three elements are needed for convergence?

Accepted Answer

A)  Print media; advocacy; culture 
B)  Science; entertainment; economics 
C)  Video files; telecommunications; corporations 
D)  Computing; telecommunications; media 
A)  Print media; advocacy; culture 
B)  Science; entertainment; economics 
C)  Video files; telecommunications; corporations 
D)  Computing; telecommunications; media

Question 20

Born in 1995, Gillian has never known a world without the Internet. She is active on Facebook, Instagram, and Twitter, and she helps her parents become more proficient with various social media platforms. Gillian is a digital __________.

Accepted Answer

A)  immigrant 
B)  native 
C)  prodigy 
D)  professional 
A)  immigrant 
B)  native 
C)  prodigy 
D)  professional

What was the first means of electronic communication?

Identify the first means of electronic communication, and explain the system's key components.

Which statement best describes how people access media in today's convergence era?

Which trend decreases corporate power as it increases consumer control?

Describe the four functions of mass communication.

Which statement best describes the relationship between the television and the movie industries in the twentieth century?

The correlation function of mass communication is important because the media __________.

The inventor of record for the telephone in 1876 is __________.

To eliminate incompatibilities in the phone network, the U.S. government granted which company a monopoly on the telephone system?

Citizen journalism is popular in the field today because __________.

__________ is the process whereby traditional media companies have grown fewer and much larger in the past fifty years through mergers and acquisitions.

__________ refers to the merging of Internet or telecommunications companies with traditional media companies, such as Comcast with NBC Universal.

An example of user-generated content is __________.

Digitization is __________.

Some studies have shown that people who regularly use Facebook are not as happy as those who do not, a phenomenon attributed to which of the following acronyms?

Advertising is one of the main means by which media companies earn revenues. Discuss how the Web is changing that tradition.

What impact has the cell phone had on planning social events with friends?

What was the first twenty-four-hour television news network?

What three elements are needed for convergence?

Born in 1995, Gillian has never known a world without the Internet. She is active on Facebook, Instagram, and Twitter, and she helps her parents become more proficient with various social media platforms. Gillian is a digital __________.

Media Literacy in the Digital Age

Print Media: Books, Newspapers, and Magazines

Audio Media: Music Recordings, Radio

Visual Media: Photography, Movies, and Television

Interactive Media: The Internet, Video Games, and Virtual Reality

The Impact of Social Media

Journalism: From Information to Participation

Public Relations: Building Relationships With Strategic Communications

Advertising: The Power of Persuasion

Media Ethics

Communication Law and Regulation in the Digital Age

Media Theory and Research

Mass Communication and Politics in the Digital Age

Global Media in the Digital Age

Filters

Exam 1: Mass Communication and Its Digital Transformation

What was the first means of electronic communication?

Identify the first means of electronic communication, and explain the system's key components.

Which statement best describes how people access media in today's convergence era?

Which trend decreases corporate power as it increases consumer control?

Describe the four functions of mass communication.

Which statement best describes the relationship between the television and the movie industries in the twentieth century?

The correlation function of mass communication is important because the media __________.

The inventor of record for the telephone in 1876 is __________.

To eliminate incompatibilities in the phone network, the U.S. government granted which company a monopoly on the telephone system?

Citizen journalism is popular in the field today because __________.

__________ is the process whereby traditional media companies have grown fewer and much larger in the past fifty years through mergers and acquisitions.

__________ refers to the merging of Internet or telecommunications companies with traditional media companies, such as Comcast with NBC Universal.

An example of user-generated content is __________.

Digitization is __________.

Some studies have shown that people who regularly use Facebook are not as happy as those who do not, a phenomenon attributed to which of the following acronyms?

Advertising is one of the main means by which media companies earn revenues. Discuss how the Web is changing that tradition.

What impact has the cell phone had on planning social events with friends?

What was the first twenty-four-hour television news network?

What three elements are needed for convergence?

Born in 1995, Gillian has never known a world without the Internet. She is active on Facebook, Instagram, and Twitter, and she helps her parents become more proficient with various social media platforms. Gillian is a digital __________.

Media Literacy in the Digital Age

Print Media: Books, Newspapers, and Magazines

Audio Media: Music Recordings, Radio

Visual Media: Photography, Movies, and Television

Interactive Media: The Internet, Video Games, and Virtual Reality

The Impact of Social Media

Journalism: From Information to Participation

Public Relations: Building Relationships With Strategic Communications

Advertising: The Power of Persuasion

Media Ethics

Communication Law and Regulation in the Digital Age

Media Theory and Research

Mass Communication and Politics in the Digital Age

Global Media in the Digital Age

Filters