Exam 10: Advertising: The Power of Persuasion

When the American Congress banned radio and TV from airing cigarette ads in 1970, the broadcast business suffered huge losses, with revenue declining by roughly what amount?

In its earliest form, advertising was conducted in which of the following ways?

Radio or television commercials, "spots," typically run for ___________ seconds.

Which organization, whose launch responded to the emergence of television as the leading medium of advertising, rose to fame in the mid-1950s?

You are the marketing director for a company that sells fashionable athletic wear. Sales have declined in the past couple of years, however, a problem you attribute to the fact that people are paying less and less attention to traditional marketing tactics. At the next board meeting, you are going to propose a campaign that emphasizes good storytelling, interesting visual graphics, and interactive stories. These are all elements of ___________.

When did the FCC discard the Fairness Doctrine?

Danny's Doughnuts, a well-established restaurant with franchises across the United States, is unhappy about a start-up called Dani's Doughnuts. In addition to the potential name confusion, this new company uses a similar logo and signage. Given these concerns, Danny's Doughnuts is going to sue them for ___________.

Which is the largest advertising and media-services company in the world?

Static IGA cannot be changed once a game is produced and distributed. How is a static ad typically shown?

Advertising agencies in the mid-nineteenth century relied on specific strategies to build revenue. One of the most viable of these strategies, pioneered in the 1840s by Volney B. Palmer, was __________.

According to Variety, in 1957 during a typical week, viewers saw __________ commercials.

According to a 2009 study, which percentage of gamers could correctly recall a product that had been advertised through IGA?

When did ads designed to stand out more prominently from surrounding editorial content become a mainstay for U.S. firms marketing products and services?

___________ required broadcasters to seek out and present all sides of a controversial issue they were covering.

The ALS Ice Bucket Challenge is an example of __________.

Describe the two forms of commercial messages in newspapers and magazines.

In which form of marketing does a company pay for certain keywords to show up high in the rankings of Google or Bing, for example?

Which industry is the largest advertiser today?

The more than __________ advertising agencies in the United States collectively employ more than __________ people.

According to dozens of leading technology thinkers, creating a strong personal brand allows employees ___________.