Exam 5: Situational Analysis: Defining and Understanding the Public Relations Issue

Personal contacts, internal reports, conference papers, marketing-related information, and any internal research are:

This practice recognizes issues in advance their occurrence owing to regular situation monitoring.

What is a reactive approach to an out of control problem often laden with uncertainty?

What is a public relations environment like the market for products, financial institutions, legislative branch of state governments, and the federal government?

What is a long-term proactive and systematic approach that monitors, anticipates, and evaluates issues that could impact the organization positively or negatively?

What is SBI's Scan product?

What is PESTLE?

--------- is a matter of concern for the organization. It is a public relations internal organizational or external environment challenge or opportunity.

What is called the monitoring and acquisition of information about events, trends, and relationships in an organization's external (and internal) environments, the knowledge of which assists management in planning the organization's future course of action?

The five forces: competition in the industry, potential of new entrants into an industry, power of suppliers, power of customers, and threat of substitutes are known as: