Question 1

Test unit mortality refers to instances where researchers exceed the treatment and observation deadlines specified in the experimental design.

Accepted Answer

A) True 
 B)False

Question 2

Only experimental and quasi-experimental designs can identify causal relationships.

Accepted Answer

A) True 
 B)False

Question 3

In experimental design syntax,_______________ represents the exposure of a test group to an experimental treatment.

Accepted Answer

A)  E 
B)  O 
C)  R 
D)  X 
E)  the subscript of O 
A)  E 
B)  O 
C)  R 
D)  X 
E)  the subscript of O

Question 4

The fundamental weakness of the time-series quasi-experimental design is the researcher's inability to control for the _______________ effect.

Accepted Answer

A)  statistical regression 
B)  history 
C)  main testing 
D)  instrumentation 
A)  statistical regression 
B)  history 
C)  main testing 
D)  instrumentation

Question 5

In addition to causation,the other types of relationships possible among correlated variables include all of the following except

Accepted Answer

A)  reverse causation 
B)  omitted variables 
C)  sequential effect 
D)  insufficient variation 
A)  reverse causation 
B)  omitted variables 
C)  sequential effect 
D)  insufficient variation

Question 6

The simplest type of designed experiment is the

Accepted Answer

A)  completely randomized design 
B)  randomized block design 
C)  Latin square design 
D)  factorial design 
A)  completely randomized design 
B)  randomized block design 
C)  Latin square design 
D)  factorial design

Question 7

The _______________ are the entities to whom (or to which)the treatments are presented and whose response to the treatments is measured.

Accepted Answer

A)  population units 
B)  researchers 
C)  test units 
D)  confounds 
A)  population units 
B)  researchers 
C)  test units 
D)  confounds

Question 8

External validity is concerned with whether the experimental results can be generalized.

Accepted Answer

A) True 
 B)False

Question 9

Define the reactive testing effect.

Accepted Answer

The reactive testing effect oc

Question 10

The extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by a hypothesis under consideration is

Accepted Answer

A)  concomitant variation 
B)  convergent variation 
C)  deterministic causation 
D)  interaction effect 
E)  time occurrence of variables 
A)  concomitant variation 
B)  convergent variation 
C)  deterministic causation 
D)  interaction effect 
E)  time occurrence of variables

Question 11

For causation to occur,the cause must occur prior to the effect.

Accepted Answer

A) True 
 B)False

Question 12

Randomizing treatments to test units is not an effective method of handling extraneous variables,because it does not in any way control extraneous variables.

Accepted Answer

A) True 
 B)False

Question 13

The R in X-O-R syntax stands for "reference," which are the test units being observed.

Accepted Answer

A) True 
 B)False

Question 14

Laboratory settings generally offer lower control over confounding variables than other studies,but the results are more able to be generalized.

Accepted Answer

A) True 
 B)False

Question 15

In the randomized block design (RBD),researchers

Accepted Answer

A)  can use only one blocking factor 
B)  can use one or two blocking factors 
C)  can use multiple blocking factors as long as it matches the number of dependent variables 
D)  cannot use any blocking factors 
A)  can use only one blocking factor 
B)  can use one or two blocking factors 
C)  can use multiple blocking factors as long as it matches the number of dependent variables 
D)  cannot use any blocking factors

Question 16

The primary difference between the time-series experimental design and the multiple time-series design is the randomization of the test units to the treatment group in the multiple time-series design.

Accepted Answer

A) True 
 B)False

Question 17

There is one line of defense against a confounding variable; its effects on the dependent variable may be statistically controlled through a technique called

Accepted Answer

A)  analysis of variance 
B)  analysis of covariance 
C)  regression analysis 
D)  static-group comparison design 
A)  analysis of variance 
B)  analysis of covariance 
C)  regression analysis 
D)  static-group comparison design

Question 18

A true experimental design is one where the researcher is able to eliminate all extraneous variables as competitive hypotheses to the treatment,at least in theory.

Accepted Answer

A) True 
 B)False

Question 19

In a quasi-experimental design,researchers normally lack control of all of the following except

Accepted Answer

A)  when the treatments are scheduled 
B)  which test units receive the treatment 
C)  data collection and/or measurement procedures 
D)  ability to randomize the test unit's exposure to treatments 
A)  when the treatments are scheduled 
B)  which test units receive the treatment 
C)  data collection and/or measurement procedures 
D)  ability to randomize the test unit's exposure to treatments

Question 20

In true experimental designs,extraneous variables must never be present in the treatment group(s),although they can be present in control group(s)if properly controlled.

Accepted Answer

A) True 
 B)False

Test unit mortality refers to instances where researchers exceed the treatment and observation deadlines specified in the experimental design.

Only experimental and quasi-experimental designs can identify causal relationships.

In experimental design syntax,_______________ represents the exposure of a test group to an experimental treatment.

The fundamental weakness of the time-series quasi-experimental design is the researcher's inability to control for the _______________ effect.

In addition to causation,the other types of relationships possible among correlated variables include all of the following except

The simplest type of designed experiment is the

The _______________ are the entities to whom (or to which)the treatments are presented and whose response to the treatments is measured.

External validity is concerned with whether the experimental results can be generalized.

Define the reactive testing effect.

The extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by a hypothesis under consideration is

For causation to occur,the cause must occur prior to the effect.

Randomizing treatments to test units is not an effective method of handling extraneous variables,because it does not in any way control extraneous variables.

The R in X-O-R syntax stands for "reference," which are the test units being observed.

Laboratory settings generally offer lower control over confounding variables than other studies,but the results are more able to be generalized.

In the randomized block design (RBD),researchers

The primary difference between the time-series experimental design and the multiple time-series design is the randomization of the test units to the treatment group in the multiple time-series design.

There is one line of defense against a confounding variable; its effects on the dependent variable may be statistically controlled through a technique called

A true experimental design is one where the researcher is able to eliminate all extraneous variables as competitive hypotheses to the treatment,at least in theory.

In a quasi-experimental design,researchers normally lack control of all of the following except

In true experimental designs,extraneous variables must never be present in the treatment group(s),although they can be present in control group(s)if properly controlled.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

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Exam 4: Causal Designs and Marketing Experiments

Test unit mortality refers to instances where researchers exceed the treatment and observation deadlines specified in the experimental design.

Only experimental and quasi-experimental designs can identify causal relationships.

In experimental design syntax,_______________ represents the exposure of a test group to an experimental treatment.

The fundamental weakness of the time-series quasi-experimental design is the researcher's inability to control for the _______________ effect.

In addition to causation,the other types of relationships possible among correlated variables include all of the following except

The simplest type of designed experiment is the

The _______________ are the entities to whom (or to which)the treatments are presented and whose response to the treatments is measured.

External validity is concerned with whether the experimental results can be generalized.

Define the reactive testing effect.

The extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by a hypothesis under consideration is

For causation to occur,the cause must occur prior to the effect.

Randomizing treatments to test units is not an effective method of handling extraneous variables,because it does not in any way control extraneous variables.

The R in X-O-R syntax stands for "reference," which are the test units being observed.

Laboratory settings generally offer lower control over confounding variables than other studies,but the results are more able to be generalized.

In the randomized block design (RBD),researchers

The primary difference between the time-series experimental design and the multiple time-series design is the randomization of the test units to the treatment group in the multiple time-series design.

There is one line of defense against a confounding variable; its effects on the dependent variable may be statistically controlled through a technique called

A true experimental design is one where the researcher is able to eliminate all extraneous variables as competitive hypotheses to the treatment,at least in theory.

In a quasi-experimental design,researchers normally lack control of all of the following except

In true experimental designs,extraneous variables must never be present in the treatment group(s),although they can be present in control group(s)if properly controlled.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters