Question 1

In controlling internal sources of invalidity,true experimental designs control for

Accepted Answer

A)  all of the sources of internal invalidity 
B)  all of the sources of internal invalidity except selection bias and test unit mortality 
C)  selection bias, instrumentation, and interactive testing effects only 
D)  selection bias and test unit mortality only 
A)  all of the sources of internal invalidity 
B)  all of the sources of internal invalidity except selection bias and test unit mortality 
C)  selection bias, instrumentation, and interactive testing effects only 
D)  selection bias and test unit mortality only

Question 2

Identify the three pre-experimental designs and the syntax that is used to represent them.Describe how each is conducted.

Accepted Answer

1)one-shot case study design:
X @#LAT-DLM&@#LAT-DLM&@#LAT-DLM&O
A sing

Question 3

The _______________ design controls for all extraneous variable effects on internal validity,plus the interactive testing effect.

Accepted Answer

A)  Solomon four-group 
B)  one-group pre-test-post-test 
C)  Latin square 
D)  pre-test-post-test control group 
A)  Solomon four-group 
B)  one-group pre-test-post-test 
C)  Latin square 
D)  pre-test-post-test control group

Question 4

In a Solomon four-group experimental design,all extraneous variables and the interactive testing effect can be controlled,but their effects cannot be measured.

Accepted Answer

A) True 
 B)False

Question 5

If physical control,randomization,and research design features do not eliminate the differential effects of extraneous variables among treatment groups,the experiment is said to be confounded.

Accepted Answer

A) True 
 B)False

Question 6

Compare and contrast laboratory experiments and field experiments in terms of validity,costs,and time.

Accepted Answer

Laboratory experiments have a

Question 7

All of the following are methods for controlling the effects of extraneous variables in experiments except

Accepted Answer

A)  if practical, hold such extraneous variables constant 
B)  assign treatments to test units randomly 
C)  use experimental designs that control for the effects of extraneous variables 
D)  eliminate the effect of extraneous variables on test units 
A)  if practical, hold such extraneous variables constant 
B)  assign treatments to test units randomly 
C)  use experimental designs that control for the effects of extraneous variables 
D)  eliminate the effect of extraneous variables on test units

Question 8

Due to relationships among variables caused by other factors,such as reverse causation,omitted variables,and insufficient variation,concomitant variation is not sufficient to make valid causal inferences.

Accepted Answer

A) True 
 B)False

Question 9

If physical control,randomization,and design features do not eliminate the differential effects of extraneous variables among treatment groups,the experiment

Accepted Answer

A)  has been confounded, but causal statements are still possible 
B)  has been confounded, and no causal statements are possible 
C)  must be repeated without the presence of extraneous variables 
D)  loses external validity, but can still salvage internal validity 
A)  has been confounded, but causal statements are still possible 
B)  has been confounded, and no causal statements are possible 
C)  must be repeated without the presence of extraneous variables 
D)  loses external validity, but can still salvage internal validity

Question 10

The _______________ effect is concerned with the possible effects on the experiment of taking a measure on the dependent variable before presentation of the treatment.

Accepted Answer

A)  history 
B)  maturation 
C)  testing 
D)  instrumentation 
E)  statistical regression 
A)  history 
B)  maturation 
C)  testing 
D)  instrumentation 
E)  statistical regression

Question 11

The measures taken on the test units are the independent variables in an experiment.

Accepted Answer

A) True 
 B)False

Question 12

The one-group pre-test-post-test design is represented symbolically by "O1 X O2."

Accepted Answer

A) True 
 B)False

Question 13

Discuss the courses of action a researcher can follow to control extraneous variables and the statistical recourse that may be available if these fail to prevent a confound.

Accepted Answer

The three courses of action to control e

Question 14

The _______________ is built on the principle of combining test units into blocks based on an external criteria variable that might impact the results of the study.

Accepted Answer

A)  completely randomized design 
B)  randomized block design 
C)  Latin square design 
D)  factorial design 
A)  completely randomized design 
B)  randomized block design 
C)  Latin square design 
D)  factorial design

Question 15

Only _______________ can identify causal relationships.

Accepted Answer

A)  descriptive studies 
B)  field experiments 
C)  laboratory experiments 
D)  experimental and quasi-experimental designs 
A)  descriptive studies 
B)  field experiments 
C)  laboratory experiments 
D)  experimental and quasi-experimental designs

In controlling internal sources of invalidity,true experimental designs control for

Identify the three pre-experimental designs and the syntax that is used to represent them.Describe how each is conducted.

The _______________ design controls for all extraneous variable effects on internal validity,plus the interactive testing effect.

In a Solomon four-group experimental design,all extraneous variables and the interactive testing effect can be controlled,but their effects cannot be measured.

If physical control,randomization,and research design features do not eliminate the differential effects of extraneous variables among treatment groups,the experiment is said to be confounded.

Compare and contrast laboratory experiments and field experiments in terms of validity,costs,and time.

All of the following are methods for controlling the effects of extraneous variables in experiments except

Due to relationships among variables caused by other factors,such as reverse causation,omitted variables,and insufficient variation,concomitant variation is not sufficient to make valid causal inferences.

If physical control,randomization,and design features do not eliminate the differential effects of extraneous variables among treatment groups,the experiment

The _______________ effect is concerned with the possible effects on the experiment of taking a measure on the dependent variable before presentation of the treatment.

The measures taken on the test units are the independent variables in an experiment.

The one-group pre-test-post-test design is represented symbolically by "O₁ X O₂."

Discuss the courses of action a researcher can follow to control extraneous variables and the statistical recourse that may be available if these fail to prevent a confound.

The _______________ is built on the principle of combining test units into blocks based on an external criteria variable that might impact the results of the study.

Only _______________ can identify causal relationships.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters

Exam 4: Causal Designs and Marketing Experiments

In controlling internal sources of invalidity,true experimental designs control for

Identify the three pre-experimental designs and the syntax that is used to represent them.Describe how each is conducted.

The _______________ design controls for all extraneous variable effects on internal validity,plus the interactive testing effect.

In a Solomon four-group experimental design,all extraneous variables and the interactive testing effect can be controlled,but their effects cannot be measured.

If physical control,randomization,and research design features do not eliminate the differential effects of extraneous variables among treatment groups,the experiment is said to be confounded.

Compare and contrast laboratory experiments and field experiments in terms of validity,costs,and time.

All of the following are methods for controlling the effects of extraneous variables in experiments except

Due to relationships among variables caused by other factors,such as reverse causation,omitted variables,and insufficient variation,concomitant variation is not sufficient to make valid causal inferences.

If physical control,randomization,and design features do not eliminate the differential effects of extraneous variables among treatment groups,the experiment

The _______________ effect is concerned with the possible effects on the experiment of taking a measure on the dependent variable before presentation of the treatment.

The measures taken on the test units are the independent variables in an experiment.

The one-group pre-test-post-test design is represented symbolically by "O1 X O2."

Discuss the courses of action a researcher can follow to control extraneous variables and the statistical recourse that may be available if these fail to prevent a confound.

The _______________ is built on the principle of combining test units into blocks based on an external criteria variable that might impact the results of the study.

Only _______________ can identify causal relationships.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters

The one-group pre-test-post-test design is represented symbolically by "O₁ X O₂."