Question 1

All of the following are limitations of experimentation except

Accepted Answer

A)  it is not always possible to control the effects of extraneous variables 
B)  experiments cannot control for all sources of internal invalidity 
C)  care must be taken that the experimenter does not say and do anything that might bias responses 
D)  in field experiments, lack of cooperation can limit experimental activity 
A)  it is not always possible to control the effects of extraneous variables 
B)  experiments cannot control for all sources of internal invalidity 
C)  care must be taken that the experimenter does not say and do anything that might bias responses 
D)  in field experiments, lack of cooperation can limit experimental activity

Question 2

Which of the following statements comparing laboratory environments to field studies is false?

Accepted Answer

A)  Laboratory environments provide the researcher with maximum control over possible confounding variables. 
B)  Laboratory environments are generally less expensive than field studies. 
C)  The complex nature of laboratory experiments means that they require more time to conduct than field studies. 
D)  The laboratory environment provides greater internal validity than do field studies. 
A)  Laboratory environments provide the researcher with maximum control over possible confounding variables. 
B)  Laboratory environments are generally less expensive than field studies. 
C)  The complex nature of laboratory experiments means that they require more time to conduct than field studies. 
D)  The laboratory environment provides greater internal validity than do field studies.

Question 3

Given an experiment with the following syntax:
   
Discuss what kind of design this syntax represents; whether it is pre-experimental,quasi-experimental,or true experimental; and which extraneous variables it controls for.Explain how treatment effects can be separated from other effects.

Accepted Answer

This design is called a Solomon four-gro

Question 4

Deterministic causation is the scientific notion that the effect always follows the cause.

Accepted Answer

A) True 
 B)False

Question 5

In experiments,the greater the time between observations (O1 and O2),the greater the chance of a history or maturation effect confounding the experiment.

Accepted Answer

A) True 
 B)False

Question 6

Exposing two random samples of visitors to a web page to alternate versions of a web page in order to optimize website elements is an example of

Accepted Answer

A)  a factorial design 
B)  a nonequivalent control group design 
C)  A/B testing 
D)  a completely randomized design 
A)  a factorial design 
B)  a nonequivalent control group design 
C)  A/B testing 
D)  a completely randomized design

Question 7

The reactive (or interactive)testing effect occurs when the first observation affects the second observation.

Accepted Answer

A) True 
 B)False

Question 8

When researchers wish to control for the effects of two extraneous variables,a _______________ may be used.

Accepted Answer

A)  completely randomized design 
B)  randomized block design 
C)  Latin square design 
D)  either b or c 
A)  completely randomized design 
B)  randomized block design 
C)  Latin square design 
D)  either b or c

Question 9

Explain what is meant by the term "experiment."

Accepted Answer

An experiment is carried out when one or

Question 10

Causation is not the only reason variables can be correlated.Discuss the other possible explanations and give an example of a causal statement along with examples of the other possible explanations.

Accepted Answer

Other reasons for variables to be correl

Question 11

The _______________ variables are all variables other than the treatments that potentially affect the response of the test units to treatments.

Accepted Answer

A)  dependent 
B)  extraneous 
C)  independent 
D)  control 
A)  dependent 
B)  extraneous 
C)  independent 
D)  control

Question 12

In a randomized block design,the dependent variable must be of at least ordinal scale.

Accepted Answer

A) True 
 B)False

Question 13

If researchers want to examine two or more independent variables in an experimental design,they must use a

Accepted Answer

A)  pre-test-post-test control group design 
B)  randomized block design 
C)  Latin square design 
D)  factorial design 
A)  pre-test-post-test control group design 
B)  randomized block design 
C)  Latin square design 
D)  factorial design

Question 14

One of the most common and pernicious erroneous assumptions about causation in marketing research is

Accepted Answer

A)  not considering reverse causation 
B)  not eliminating other variables as the cause 
C)  not establishing sufficient variation 
D)  not ruling out the sequential effect 
A)  not considering reverse causation 
B)  not eliminating other variables as the cause 
C)  not establishing sufficient variation 
D)  not ruling out the sequential effect

Question 15

In a completely randomized design,treatments are randomly assigned to groups of test units based on an external criterion variable.

Accepted Answer

A) True 
 B)False

Question 16

In the Latin square (LS)design,each row and column category defines a block situation,which means that each treatment must appear once in each row and once in each column.

Accepted Answer

A) True 
 B)False

Question 17

To measure the interaction of independent variables,researchers would use a

Accepted Answer

A)  pre-test-post-test control group design with the interaction observed before and after treatment 
B)  randomized block design with the interaction treated as the blocking factor 
C)  Latin square design with the interacting independent variables treated as levels of extraneous variables 
D)  factorial design 
A)  pre-test-post-test control group design with the interaction observed before and after treatment 
B)  randomized block design with the interaction treated as the blocking factor 
C)  Latin square design with the interacting independent variables treated as levels of extraneous variables 
D)  factorial design

Question 18

In a Latin square (LS)design the number of categories of each extraneous variable to be controlled

Accepted Answer

A)  must not be greater than two 
B)  exactly equals the number of treatments 
C)  has to be less than the number of treatments minus one, divided by two [<(n-1)/2] 
D)  exactly equals the number of dependent variables 
A)  must not be greater than two 
B)  exactly equals the number of treatments 
C)  has to be less than the number of treatments minus one, divided by two [<(n-1)/2] 
D)  exactly equals the number of dependent variables

Question 19

Under which conditions can researchers claim a causal inference?

Accepted Answer

A)  concomitant variation 
B)  high level of correlation between variables 
C)  time order of occurrence of variables 
D)  elimination of other possible causal factors 
E)  a, b, and c only
F) a, c, and d only 
A)  concomitant variation 
B)  high level of correlation between variables 
C)  time order of occurrence of variables 
D)  elimination of other possible causal factors 
E)  a, b, and c only
F) a, c, and d only

Question 20

Identify and define the symbols used in experimental syntax.

Accepted Answer

"X" represents the exposure of a test gr

All of the following are limitations of experimentation except

Which of the following statements comparing laboratory environments to field studies is false?

Given an experiment with the following syntax: Discuss what kind of design this syntax represents; whether it is pre-experimental,quasi-experimental,or true experimental; and which extraneous variables it controls for.Explain how treatment effects can be separated from other effects.

Deterministic causation is the scientific notion that the effect always follows the cause.

In experiments,the greater the time between observations (O₁ and O₂),the greater the chance of a history or maturation effect confounding the experiment.

Exposing two random samples of visitors to a web page to alternate versions of a web page in order to optimize website elements is an example of

The reactive (or interactive)testing effect occurs when the first observation affects the second observation.

When researchers wish to control for the effects of two extraneous variables,a _______________ may be used.

Explain what is meant by the term "experiment."

Causation is not the only reason variables can be correlated.Discuss the other possible explanations and give an example of a causal statement along with examples of the other possible explanations.

The _______________ variables are all variables other than the treatments that potentially affect the response of the test units to treatments.

In a randomized block design,the dependent variable must be of at least ordinal scale.

If researchers want to examine two or more independent variables in an experimental design,they must use a

One of the most common and pernicious erroneous assumptions about causation in marketing research is

In a completely randomized design,treatments are randomly assigned to groups of test units based on an external criterion variable.

In the Latin square (LS)design,each row and column category defines a block situation,which means that each treatment must appear once in each row and once in each column.

To measure the interaction of independent variables,researchers would use a

In a Latin square (LS)design the number of categories of each extraneous variable to be controlled

Under which conditions can researchers claim a causal inference?

Identify and define the symbols used in experimental syntax.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

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Exam 4: Causal Designs and Marketing Experiments

All of the following are limitations of experimentation except

Which of the following statements comparing laboratory environments to field studies is false?

Given an experiment with the following syntax: Discuss what kind of design this syntax represents; whether it is pre-experimental,quasi-experimental,or true experimental; and which extraneous variables it controls for.Explain how treatment effects can be separated from other effects.

Deterministic causation is the scientific notion that the effect always follows the cause.

In experiments,the greater the time between observations (O1 and O2),the greater the chance of a history or maturation effect confounding the experiment.

Exposing two random samples of visitors to a web page to alternate versions of a web page in order to optimize website elements is an example of

The reactive (or interactive)testing effect occurs when the first observation affects the second observation.

When researchers wish to control for the effects of two extraneous variables,a _______________ may be used.

Explain what is meant by the term "experiment."

Causation is not the only reason variables can be correlated.Discuss the other possible explanations and give an example of a causal statement along with examples of the other possible explanations.

The _______________ variables are all variables other than the treatments that potentially affect the response of the test units to treatments.

In a randomized block design,the dependent variable must be of at least ordinal scale.

If researchers want to examine two or more independent variables in an experimental design,they must use a

One of the most common and pernicious erroneous assumptions about causation in marketing research is

In a completely randomized design,treatments are randomly assigned to groups of test units based on an external criterion variable.

In the Latin square (LS)design,each row and column category defines a block situation,which means that each treatment must appear once in each row and once in each column.

To measure the interaction of independent variables,researchers would use a

In a Latin square (LS)design the number of categories of each extraneous variable to be controlled

Under which conditions can researchers claim a causal inference?

Identify and define the symbols used in experimental syntax.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters

In experiments,the greater the time between observations (O₁ and O₂),the greater the chance of a history or maturation effect confounding the experiment.