Exam 7: Sampling

Although simple random sampling is the simplest of the probability-based sampling procedures,it is not used in marketing research projects as much as other sampling methods,because of a higher probability of non-sampling error.

(True/False)

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Question 21

In single-stage sampling

(Multiple Choice)

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Question 22

The population mean of a continuous variable is denoted by which of the following symbols?

(Multiple Choice)

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Question 23

In _______________ sampling,the researcher selects every kth element in the frame,after a random start somewhere within the first k elements.

(Multiple Choice)

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Question 24

Degrees of freedom is the

(Multiple Choice)

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Question 25

For the following values,calculate the mean,variance,and standard deviation. Data: 6,8,9,12,15

(Essay)

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Question 26

The square root of the sample variance is

(Multiple Choice)

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Question 27

A three-stage sampling process would require

(Multiple Choice)

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Question 28

The size of a sample does not necessarily indicate a better study and more accurate results.

(True/False)

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Question 29

If a researcher wants to improve the precision of a statistic by one decimal point,the sample size would have to increase by _______________ times.

(Multiple Choice)

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Question 30

Systematic sampling is often used in practice because selecting a systematic sample is easy and inexpensive.

(True/False)

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Question 31

With probability sampling,each element of the population

(Multiple Choice)

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Question 32

A(n)_______________ is the unit about which we seek information,and it provides the basis of the analysis that marketing researchers undertake.

(Multiple Choice)

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Question 33

If the groups developed in cluster sampling are exactly as heterogeneous as the population,then the standard error of the cluster sample will be less than that of simple random sampling.

(True/False)

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Question 34

If a quota sample has 3 control characteristics,each of which has 2 categories,the total number of sampling cells required would be

(Multiple Choice)

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Question 35

A small value for the coefficient of variation would indicate a relatively homogenous population and that most data points are close to the mean.

(True/False)

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Question 36

Researching with a full census of the population is always more accurate than using only a sample of that population.

(True/False)

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Question 37

The situation where a researcher directly selects groups and then uses all of the elements in the groups is called

(Multiple Choice)

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Question 38

The first step of sampling is to define the population.The second step is to

(Multiple Choice)

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Question 39

In practice,the purpose of a sample parameter is to estimate a population statistic.

(True/False)

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Question 40

Showing 21 - 40 of 75

Although simple random sampling is the simplest of the probability-based sampling procedures,it is not used in marketing research projects as much as other sampling methods,because of a higher probability of non-sampling error.

In single-stage sampling

The population mean of a continuous variable is denoted by which of the following symbols?

In _______________ sampling,the researcher selects every kth element in the frame,after a random start somewhere within the first k elements.

Degrees of freedom is the

For the following values,calculate the mean,variance,and standard deviation. Data: 6,8,9,12,15

The square root of the sample variance is

A three-stage sampling process would require

The size of a sample does not necessarily indicate a better study and more accurate results.

If a researcher wants to improve the precision of a statistic by one decimal point,the sample size would have to increase by _______________ times.

Systematic sampling is often used in practice because selecting a systematic sample is easy and inexpensive.

With probability sampling,each element of the population

A(n)_______________ is the unit about which we seek information,and it provides the basis of the analysis that marketing researchers undertake.

If the groups developed in cluster sampling are exactly as heterogeneous as the population,then the standard error of the cluster sample will be less than that of simple random sampling.

If a quota sample has 3 control characteristics,each of which has 2 categories,the total number of sampling cells required would be

A small value for the coefficient of variation would indicate a relatively homogenous population and that most data points are close to the mean.

Researching with a full census of the population is always more accurate than using only a sample of that population.

The situation where a researcher directly selects groups and then uses all of the elements in the groups is called

The first step of sampling is to define the population.The second step is to

In practice,the purpose of a sample parameter is to estimate a population statistic.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

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