Question 1

If the standard deviation of a statistic X is 4.3 and the sample size is 16,what is the standard error of the sampling distribution for X?

Accepted Answer

A)  0.269 
B)  1.075 
C)  8.295 
D)  17.2 
A)  0.269 
B)  1.075 
C)  8.295 
D)  17.2

Question 2

_______________ sampling involves explicit steps to model a population on some prespecified "control" characteristic,typically demographic.

Accepted Answer

A)  Stratified sampling 
B)  Judgment sampling 
C)  Quota sampling 
D)  Simple random sampling 
A)  Stratified sampling 
B)  Judgment sampling 
C)  Quota sampling 
D)  Simple random sampling

Question 3

If done correctly,stratified sampling can actually decrease the standard error of the estimator by

Accepted Answer

A)  making sure the strata are more homogeneous on the variables for which statistics will be calculated 
B)  making sure each strata forms a representative sample of the population 
C)  decreasing the number of categories within each of the variables for which statistics will be calculated 
D)  making sure the sample is sufficiently large to ensure a lower sampling error 
A)  making sure the strata are more homogeneous on the variables for which statistics will be calculated 
B)  making sure each strata forms a representative sample of the population 
C)  decreasing the number of categories within each of the variables for which statistics will be calculated 
D)  making sure the sample is sufficiently large to ensure a lower sampling error

Question 4

One of the disadvantages of the area sampling is that it is limited to one or two stages.

Accepted Answer

A) True 
 B)False

Question 5

Some quantity of interest in a specific population is a

Accepted Answer

A)  parameter 
B)  statistic 
C)  variance 
D)  range 
A)  parameter 
B)  statistic 
C)  variance 
D)  range

Question 6

When simple random samples are taken from each strata of a stratified sample based on population proportions,it is called

Accepted Answer

A)  simple stratified sampling 
B)  random stratified sampling 
C)  proportionate stratified sampling 
D)  probability proportionate to size sampling 
A)  simple stratified sampling 
B)  random stratified sampling 
C)  proportionate stratified sampling 
D)  probability proportionate to size sampling

Question 7

In cluster sampling the groups should

Accepted Answer

A)  be homogeneous 
B)  be heterogeneous 
C)  contain at least 30 cases 
D)  reduce the within-group variability 
A)  be homogeneous 
B)  be heterogeneous 
C)  contain at least 30 cases 
D)  reduce the within-group variability

Question 8

Multistage area sampling is much less statistically efficient than simple random sampling.

Accepted Answer

A) True 
 B)False

Question 9

What is the relation of one,two,and three "standard errors" to the percent confidence interval?

Accepted Answer

The confidence interval is always stated

Question 10

The size of the sample is dramatically more important than the size of the population in almost all statistical calculations in research.

Accepted Answer

A) True 
 B)False

Question 11

The first step in setting up a stratified sampling plan is to

Accepted Answer

A)  select an independent random sample from each strata 
B)  analyze the strata for representativeness based on an external criterion variable 
C)  select every kth element in the sampling frame 
D)  divide the population into mutually exclusive and collectively exhaustive groups 
A)  select an independent random sample from each strata 
B)  analyze the strata for representativeness based on an external criterion variable 
C)  select every kth element in the sampling frame 
D)  divide the population into mutually exclusive and collectively exhaustive groups

Question 12

If a quota sample matches the population along known characteristics,then it has been demonstrated to be a valid sample.

Accepted Answer

A) True 
 B)False

Question 13

Quota samples are useful in preliminary stages of research.If done with great care,they can provide clear,accurate,and useful information,even if they are likely to be less valid than a probability sample.

Accepted Answer

A) True 
 B)False

Question 14

With simple random sampling,each element of the population

Accepted Answer

A)  has a known chance of being selected that is not necessarily equal 
B)  has an equal chance of being selected that is not necessarily known 
C)  has a known and equal chance of being selected 
D)  has an unknown chance of being selected because the sample is designed through quotas 
A)  has a known chance of being selected that is not necessarily equal 
B)  has an equal chance of being selected that is not necessarily known 
C)  has a known and equal chance of being selected 
D)  has an unknown chance of being selected because the sample is designed through quotas

Question 15

Judgment sampling is superior to convenience sampling because the sampling error of the former can be ascertained.

Accepted Answer

A) True 
 B)False

If the standard deviation of a statistic X is 4.3 and the sample size is 16,what is the standard error of the sampling distribution for X?

_______________ sampling involves explicit steps to model a population on some prespecified "control" characteristic,typically demographic.

If done correctly,stratified sampling can actually decrease the standard error of the estimator by

One of the disadvantages of the area sampling is that it is limited to one or two stages.

Some quantity of interest in a specific population is a

When simple random samples are taken from each strata of a stratified sample based on population proportions,it is called

In cluster sampling the groups should

Multistage area sampling is much less statistically efficient than simple random sampling.

What is the relation of one,two,and three "standard errors" to the percent confidence interval?

The size of the sample is dramatically more important than the size of the population in almost all statistical calculations in research.

The first step in setting up a stratified sampling plan is to

If a quota sample matches the population along known characteristics,then it has been demonstrated to be a valid sample.

Quota samples are useful in preliminary stages of research.If done with great care,they can provide clear,accurate,and useful information,even if they are likely to be less valid than a probability sample.

With simple random sampling,each element of the population

Judgment sampling is superior to convenience sampling because the sampling error of the former can be ascertained.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

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Exam 7: Sampling

If the standard deviation of a statistic X is 4.3 and the sample size is 16,what is the standard error of the sampling distribution for X?

_______________ sampling involves explicit steps to model a population on some prespecified "control" characteristic,typically demographic.

If done correctly,stratified sampling can actually decrease the standard error of the estimator by

One of the disadvantages of the area sampling is that it is limited to one or two stages.

Some quantity of interest in a specific population is a

When simple random samples are taken from each strata of a stratified sample based on population proportions,it is called

In cluster sampling the groups should

Multistage area sampling is much less statistically efficient than simple random sampling.

What is the relation of one,two,and three "standard errors" to the percent confidence interval?

The size of the sample is dramatically more important than the size of the population in almost all statistical calculations in research.

The first step in setting up a stratified sampling plan is to

If a quota sample matches the population along known characteristics,then it has been demonstrated to be a valid sample.

Quota samples are useful in preliminary stages of research.If done with great care,they can provide clear,accurate,and useful information,even if they are likely to be less valid than a probability sample.

With simple random sampling,each element of the population

Judgment sampling is superior to convenience sampling because the sampling error of the former can be ascertained.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters