Question 1

One advantage of using stratified sampling is that researchers can obtain the same precision as with an unstratified sample,but with a smaller sample and thus at a lower cost.

Accepted Answer

A) True 
 B)False

Question 2

With a confidence interval of the sample mean equal to two standard errors,researchers can be _______________ percent certain that the interval contains the true population mean.

Accepted Answer

A)  50 
B)  68 
C)  95 
D)  99.7 
A)  50 
B)  68 
C)  95 
D)  99.7

Question 3

In sampling terminology,a parameter is any measurement taken of a sample.

Accepted Answer

A) True 
 B)False

Question 4

How does the within-sample variance differ between stratified sampling and cluster sampling?

Accepted Answer

In stratified sampling,the samples are a

Question 5

If a researcher takes a census of a population,then the finite population correction factor would be equal to 1,because the sample would include all of the population.

Accepted Answer

A) True 
 B)False

Question 6

All of the following are major benefits sampling offers over taking a census except

Accepted Answer

A)  a sample saves money 
B)  a sample saves time 
C)  a sample may be more inclusive 
D)  a sample may be more accurate 
A)  a sample saves money 
B)  a sample saves time 
C)  a sample may be more inclusive 
D)  a sample may be more accurate

Question 7

In disproportionate stratified sampling,more data should be collected from the strata cells that

Accepted Answer

A)  are the most homogeneous 
B)  are the most heterogeneous 
C)  have the smallest cell sizes 
D)  have the largest cell sizes 
A)  are the most homogeneous 
B)  are the most heterogeneous 
C)  have the smallest cell sizes 
D)  have the largest cell sizes

Question 8

Which of the following is a example of judgment sampling?

Accepted Answer

A)  For a major launch campaign for a brand of bath soap, three cities in California were selected because there were deemed to be representative of the nation as a whole. 
B)  In a study of taste preferences for brands of soft drinks, a marketing research firm selected a sample of 200 people from a large Chicago shopping mall over one weekend. 
C)  All of the department stores within 50 miles of the corporate office were selected for testing a new point-of-purchase display. 
D)  From a list of all freshmen at a university, the school selected every 12th name to be interviewed about their first year experience at the school. 
A)  For a major launch campaign for a brand of bath soap, three cities in California were selected because there were deemed to be representative of the nation as a whole. 
B)  In a study of taste preferences for brands of soft drinks, a marketing research firm selected a sample of 200 people from a large Chicago shopping mall over one weekend. 
C)  All of the department stores within 50 miles of the corporate office were selected for testing a new point-of-purchase display. 
D)  From a list of all freshmen at a university, the school selected every 12th name to be interviewed about their first year experience at the school.

Question 9

The variance of the sample consisting of the values 2,4,6,8,10 is

Accepted Answer

A)  6 
B)  8 
C)  10 
D)  12 
A)  6 
B)  8 
C)  10 
D)  12

Question 10

In the calculation of confidence levels,non-sampling errors are not accounted for at all.

Accepted Answer

A) True 
 B)False

Question 11

The situation where a researcher directly selects groups and then randomly selects elements from within the selected groups is called

Accepted Answer

A)  one-stage area sampling 
B)  two-stage cluster sampling 
C)  two-strata stratified sampling 
D)  two-stage systematic sampling 
A)  one-stage area sampling 
B)  two-stage cluster sampling 
C)  two-strata stratified sampling 
D)  two-stage systematic sampling

Question 12

Any quantity derived from a sample is a

Accepted Answer

A)  parameter 
B)  statistic 
C)  variance 
D)  range 
A)  parameter 
B)  statistic 
C)  variance 
D)  range

Question 13

The major problem with systematic sampling is _______________,which means that the list of elements forming the sampling frame forms a cyclical pattern that coincides with a multiple of the size of the sampling interval.

Accepted Answer

A)  regularity 
B)  periodicity 
C)  multistaging 
D)  proportionality 
A)  regularity 
B)  periodicity 
C)  multistaging 
D)  proportionality

Question 14

A properly defined population must be defined in what four terms? Give an example.

Accepted Answer

The four terms for properly defining a p

Question 15

For almost all variables,Greek letters are used for sample statistics and Roman (e.g.English)letters are used for population parameters.

Accepted Answer

A) True 
 B)False

Question 16

The most common elements in marketing research sampling are business entities.

Accepted Answer

A) True 
 B)False

Question 17

In probability sampling,the chance that a population element will be included in a sample is equal to that of all other elements.

Accepted Answer

A) True 
 B)False

Question 18

Discuss the various implications of the central limit theorem to the practice of sampling.

Accepted Answer

The central limit theorem can be applied

Question 19

The measure of dispersion of the data around a sample mean is called

Accepted Answer

A)  variance 
B)  the coefficient of dispersion 
C)  its degrees of freedom 
D)  the t statistic 
A)  variance 
B)  the coefficient of dispersion 
C)  its degrees of freedom 
D)  the t statistic

Question 20

How many sampling cells would be required for a quota sampling based on the following control characteristics?
Age: 18-25,26-40,41-60,and 61+
Income: Less than $20,000,$20,000-$39,999,and $40,000-$59,999.
Education: Less than high school,High School,2-year degree,and 4-year degree

Accepted Answer

48 samplin

One advantage of using stratified sampling is that researchers can obtain the same precision as with an unstratified sample,but with a smaller sample and thus at a lower cost.

With a confidence interval of the sample mean equal to two standard errors,researchers can be _______________ percent certain that the interval contains the true population mean.

In sampling terminology,a parameter is any measurement taken of a sample.

How does the within-sample variance differ between stratified sampling and cluster sampling?

If a researcher takes a census of a population,then the finite population correction factor would be equal to 1,because the sample would include all of the population.

All of the following are major benefits sampling offers over taking a census except

In disproportionate stratified sampling,more data should be collected from the strata cells that

Which of the following is a example of judgment sampling?

The variance of the sample consisting of the values 2,4,6,8,10 is

In the calculation of confidence levels,non-sampling errors are not accounted for at all.

The situation where a researcher directly selects groups and then randomly selects elements from within the selected groups is called

Any quantity derived from a sample is a

The major problem with systematic sampling is _______________,which means that the list of elements forming the sampling frame forms a cyclical pattern that coincides with a multiple of the size of the sampling interval.

A properly defined population must be defined in what four terms? Give an example.

For almost all variables,Greek letters are used for sample statistics and Roman (e.g.English)letters are used for population parameters.

The most common elements in marketing research sampling are business entities.

In probability sampling,the chance that a population element will be included in a sample is equal to that of all other elements.

Discuss the various implications of the central limit theorem to the practice of sampling.

The measure of dispersion of the data around a sample mean is called

How many sampling cells would be required for a quota sampling based on the following control characteristics? Age: 18-25,26-40,41-60,and 61+ Income: Less than $20,000,$20,000-$39,999,and $40,000-$59,999. Education: Less than high school,High School,2-year degree,and 4-year degree

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

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Exam 7: Sampling

One advantage of using stratified sampling is that researchers can obtain the same precision as with an unstratified sample,but with a smaller sample and thus at a lower cost.

With a confidence interval of the sample mean equal to two standard errors,researchers can be _______________ percent certain that the interval contains the true population mean.

In sampling terminology,a parameter is any measurement taken of a sample.

How does the within-sample variance differ between stratified sampling and cluster sampling?

If a researcher takes a census of a population,then the finite population correction factor would be equal to 1,because the sample would include all of the population.

All of the following are major benefits sampling offers over taking a census except

In disproportionate stratified sampling,more data should be collected from the strata cells that

Which of the following is a example of judgment sampling?

The variance of the sample consisting of the values 2,4,6,8,10 is

In the calculation of confidence levels,non-sampling errors are not accounted for at all.

The situation where a researcher directly selects groups and then randomly selects elements from within the selected groups is called

Any quantity derived from a sample is a

The major problem with systematic sampling is _______________,which means that the list of elements forming the sampling frame forms a cyclical pattern that coincides with a multiple of the size of the sampling interval.

A properly defined population must be defined in what four terms? Give an example.

For almost all variables,Greek letters are used for sample statistics and Roman (e.g.English)letters are used for population parameters.

The most common elements in marketing research sampling are business entities.

In probability sampling,the chance that a population element will be included in a sample is equal to that of all other elements.

Discuss the various implications of the central limit theorem to the practice of sampling.

The measure of dispersion of the data around a sample mean is called

How many sampling cells would be required for a quota sampling based on the following control characteristics? Age: 18-25,26-40,41-60,and 61+ Income: Less than $20,000,$20,000-$39,999,and $40,000-$59,999. Education: Less than high school,High School,2-year degree,and 4-year degree

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters