Exam 9: Multiple Regression: Modeling Multivariate Relationships
Exam 1: The Purpose and Process of Marketing Research75 Questions
Exam 2: Research Design and Data Sources75 Questions
Exam 3: Measurement in Marketing Research75 Questions
Exam 4: Causal Designs and Marketing Experiments75 Questions
Exam 5: Data Collection: Exploratory and Conclusive Research75 Questions
Exam 6: Designing Surveys and Data Collection Instruments75 Questions
Exam 7: Sampling75 Questions
Exam 8: Data Analysis and Statistical Methods: Univariate and Bivariate Analyses75 Questions
Exam 9: Multiple Regression: Modeling Multivariate Relationships74 Questions
Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses75 Questions
Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling75 Questions
Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report75 Questions
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Of the two main methods underlying nearly all of mathematical reasoning,statistics (particularly regression)is used when dealing with quantities that are certain.
(True/False)
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If the dependent variable is nominal data,then you would use Poisson regression for the regression analysis
(True/False)
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_______________ occurs when the error is not normally distributed.
(Multiple Choice)
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-Which independent variable is,taken by itself,the best predictor of Gender?

(Multiple Choice)
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When using rank-ordered data,the regression model that will be used is the
(Multiple Choice)
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Use the regression output below to answer the following questions.
Lingar Reperaidion Anthyis: Dep Var
Weight Ee, Gender, Heifht, MBA, ear
Coefficients Std. Error Std. Beta -test Statistic -value Two Tailed Intercept -210.603 20.560 -10.243 0.0000 Age 0.660 0.279 0.101 2.363 0.0186 Gender 17.449 2.450 0.267 7.122 0.0000 Height 4.999 0.294 0.613 16.982 0.0000 MBA -3.122 3.063 -0.043 -1.019 0.3087 Year -0.111 0.507 -0.006 -0.218 0.8274
Adj. SE(Reg) 0.834 0.696 0.693 17.879 448
Source of Variation Sum of Squares df Mean Squares F -test Statistic -value One Tailed Regression 323592.24 5 64718.4 202.471 0.0000 Error 141282.23 442 319.643 Total 464874.47 447
-In using Poisson regression,the researcher also must know
(Multiple Choice)
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Use the regression output below to answer the following questions.
Lingar Reperaidion Anthyis: Dep Var
Weight Ee, Gender, Heifht, MBA, ear
Coefficients Std. Error Std. Beta -test Statistic -value Two Tailed Intercept -210.603 20.560 -10.243 0.0000 Age 0.660 0.279 0.101 2.363 0.0186 Gender 17.449 2.450 0.267 7.122 0.0000 Height 4.999 0.294 0.613 16.982 0.0000 MBA -3.122 3.063 -0.043 -1.019 0.3087 Year -0.111 0.507 -0.006 -0.218 0.8274
Adj. SE(Reg) 0.834 0.696 0.693 17.879 448
Source of Variation Sum of Squares df Mean Squares F -test Statistic -value One Tailed Regression 323592.24 5 64718.4 202.471 0.0000 Error 141282.23 442 319.643 Total 464874.47 447
-According to the regression output above,if Age is increased by one year,what will the impact be on Weight?
(Multiple Choice)
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Although regression can verify a relationship between variables,it cannot quantify the nature of that relationship.
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One limitation to regression is that,due to latent variables,it is hard to know what variable should predict what.
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For multiple linear regression,researchers want to examine the r2 instead of the adjusted r2 because the r2 is not as easily fooled by additional independent variables.
(True/False)
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One of the limitations of regression is that it can be used only for linear relationships.
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If the error for one data point can help predict the value of the error in nearby data points,then the problem is
(Multiple Choice)
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Substantial autocorrelation within data can be corrected for with myriad techniques,such as transformations and dummy variables.It should therefore not call into question the regression model itself.
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Regression is the dominant method of data analysis throughout the natural and social sciences.
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Regression,as a general method,is so versatile,through transformations and special cases,that it can never be overused.
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The error term in a binary regression using a logit model is assumed to be a
(Multiple Choice)
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Due to assumptions in linear regression about the distribution and mean of the error,the only population parameter that will need to be estimated to understand the extent of error is the
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If the dependent variable in a regression model is continuous interval data,the analysis should employ
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