Question 1

Cost-plus pricing is popular in periods of rapid inflation.

Accepted Answer

A) True 
 B)False

Question 2

The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo is an application of ____;where ____ prices are often used to _____.

Accepted Answer

A) odd-even pricing;even;give a product an upscale or exclusive image. 
B) odd-even pricing;odd;show customers products are priced based on tradition. 
C) prestige;premium;give a product an upscale or exclusive image. 
D) prestige;even;make it easier for consumers to compare. 
E) odd-even;even;facilitate comparison to competitors' prices. 
A) odd-even pricing;even;give a product an upscale or exclusive image. 
B) odd-even pricing;odd;show customers products are priced based on tradition. 
C) prestige;premium;give a product an upscale or exclusive image. 
D) prestige;even;make it easier for consumers to compare. 
E) odd-even;even;facilitate comparison to competitors' prices.

Question 3

A psychological price is designed to encourage purchases on the basis of rational response rather than on the basis of emotional reactions.

Accepted Answer

A) True 
 B)False

Question 4

Chris is planning three sales during the third quarter of the year at Toys R' Us.The first is at the beginning of the school year,the second is the week before Halloween,and the third is Black Friday.These sales would be considered to be

Accepted Answer

A) psychological pricing. 
B) calendar discounting. 
C) sales promotion pricing. 
D) special-event pricing. 
E) captive pricing. 
A) psychological pricing. 
B) calendar discounting. 
C) sales promotion pricing. 
D) special-event pricing. 
E) captive pricing.

Question 5

A retailer of Real Dry deodorant prices it at $2.00;it costs the retailer $1.40.What is the approximate markup as a percentage of selling price?

Accepted Answer

A) 3 percent 
B) 14.3 percent 
C) 30 percent 
D) 70 percent 
E) 20 percent 
A) 3 percent 
B) 14.3 percent 
C) 30 percent 
D) 70 percent 
E) 20 percent

Question 6

Gambrell Designs thinks its new product,the Automatic Dog Walker,will have a short product life cycle;therefore,its marketing department sets its primary pricing objective as

Accepted Answer

A) market share. 
B) cash flow. 
C) profit. 
D) product quality. 
E) status quo. 
A) market share. 
B) cash flow. 
C) profit. 
D) product quality. 
E) status quo.

Cost-plus pricing is popular in periods of rapid inflation.

The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo is an application of ;where prices are often used to _.

A psychological price is designed to encourage purchases on the basis of rational response rather than on the basis of emotional reactions.

Chris is planning three sales during the third quarter of the year at Toys R' Us.The first is at the beginning of the school year,the second is the week before Halloween,and the third is Black Friday.These sales would be considered to be

A retailer of Real Dry deodorant prices it at $2.00;it costs the retailer $1.40.What is the approximate markup as a percentage of selling price?

Gambrell Designs thinks its new product,the Automatic Dog Walker,will have a short product life cycle;therefore,its marketing department sets its primary pricing objective as

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Filters

Exam 21: Setting Prices

Cost-plus pricing is popular in periods of rapid inflation.

The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo is an application of ____;where ____ prices are often used to _____.

A psychological price is designed to encourage purchases on the basis of rational response rather than on the basis of emotional reactions.

Chris is planning three sales during the third quarter of the year at Toys R' Us.The first is at the beginning of the school year,the second is the week before Halloween,and the third is Black Friday.These sales would be considered to be

A retailer of Real Dry deodorant prices it at $2.00;it costs the retailer $1.40.What is the approximate markup as a percentage of selling price?

Gambrell Designs thinks its new product,the Automatic Dog Walker,will have a short product life cycle;therefore,its marketing department sets its primary pricing objective as

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Filters

The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo is an application of ;where prices are often used to _.