Exam 4: Consumer Behaviour

A teenager purchases clothing that will enable her to "fit in" with the fashion style favoured by her friends. In a marketing sense, this could best be described as an example of the teenager's purchase being influenced by:

An individual who considers themselves an 'Emo' adopts the characteristics, appearance, clothing, attitudes and music of the group. This is an example of a _____________ reference group.

On a continuum, which of the following would best describe potential consumer decision-making behaviour?

An individual is exposed to a potentially limitless array of stimuli via their senses. The tendency to actively seek out messages that are pleasant and agreeable is known as:

Which of the following purchase situations would most likely be described as high involvement in terms of consumer decision-making?

Which of the following would not potentially be considered an aspect of a person's culture?

As an opinion leader within many of the groups you socialise with, marketers are keen for you to buy their products, believing that you will convince others to also buy their products. With regard to the diffusion of innovations theory; to which of the following groups would a marketer most prefer that you belong to?

Which of the following statements is incorrect?

Which of the following statements is correct?

A person's socioeconomic status can be dependent upon:

Which of the following statements is incorrect?

Which country or countries below would score lower than Australia or New Zealand on Hofstede's 'individualism' dimension of culture?

During the dissolution stage of the family life cycle, consumers are focused on health, security and financial independence. An example of this stage is:

When deciding where to go for your next holiday, you ask your Facebook friends to suggest possible destinations, relying on their 'word of mouth' feedback. In which stage of the consumer decision making process does 'word of mouth' information have the most influence?

Demographic characteristics are often the best indicators of consumer behaviour. They are also easy to measure and define. Whilst doing some market research into your customer base, the demographic characteristics you ask about include:

Brands like Lynx usually showcase average looking young men, as being incapable and unattractive to women when using competitor deodorants. Then, when these men use Lynx, they are suddenly attractive and swarmed by groups of appealing women. Thus, to showcase that success is achieved via the use of the brand. This is an example of:

Demographic factors include:

Culture, family and social class are all examples of which broad influence on consumer behaviour?

You play as part of your local football team. For training, you choose to focus on your own goal of increasing your fitness, rather than the team goal of improved game strategy. In doing so you are displaying a culture of:

McDonalds often launches unique, local products on menus around the world. For example in India they have the Chicken Maharaja Mac which is the localised version of the traditional beef Big Mac. This is an example of a/an: