Exam 2: The Environment of Marketing in the Twenty-First Century

Dealing with suppliers, distributors, and other facilitators of marketing is a macroenvironment-related concern for marketing managers.

According to the Rostow model of economic development, how is a traditional society defined?

Demographic trends that will impact marketing in the future include a slower population growth rate, a younger population, and a more diverse population.

According to the Rostow model of economic development, in the take-off stage, modern technology is fully adopted in all economic activity and new leading sectors have emerged.

According to the Rostow model of economic development, countries in the transitional society stage are characterized by

All of the following are terms used to define or describe subgroups of Generation Y except

Although housing expenditures rise with a person's income, it represents the lowest percentage of a person's household income for the

A boycott of a business because of charges of discrimination would be an example of the _____ within a firm's macroenvironment.

Marketing is an important driver of the economy; in turn, the economy has a profound impact on marketing decisions and on consumers.

Priorities for the older boomers, born between 1942 and 1953,, are upgrading their homes, ensuring education and independence of their children, luxury items like a boat, and going on vacations.

Within the company itself, the marketing manager or marketing department will be involved in three arenas: the battle for limited resources, seeking a voice in the company strategies, and developing a marketing mindset.

According to the Rostow model of economic development, countries in the traditional society stage are characterized by

The environment of the firm, which includes the socio-demographic and cultural environment, the economic and natural environment, the political environment, and the technological environment is the

Zoomers are a special subcategory of empty nesters whose lifestyles resemble those of individuals who are 20 years younger, and who plan to continue living this way.

Big emerging markets (BEMs) represent the greatest potential for international trade and expansion.

The collective spending priorities of _____ revolve around personal appearance and having fun.

Compared to all the demographic age groups in the United States, Younger Boomers have the highest percentage of spending power, 26% of the total.

Topography is important in terms of international trade and commerce because it determines access to the market and affects distribution decisions.

The macroenvironment includes all of the following except

According to the World Bank classification system, the United States would be classified as a