Question 1

According to the World Bank classification system, big emerging markets (BEMs), such as Brazil and China, are classified as

Accepted Answer

A)  high-income countries 
B)  middle-income countries 
C)  low-income countries 
A)  high-income countries 
B)  middle-income countries 
C)  low-income countries

Question 2

According to the Rostow model of economic development, the _________________________ is the second level of economic development, characterized by increased productivity in agriculture and an emerging manufacturing sector.

Accepted Answer

transition

Question 3

According to the Rostow model of economic development, countries dominated by agriculture would be classified as a traditional society.

Accepted Answer

A) True 
 B)False

Question 4

The element(s) in the macroenvironment that would be most concerned about research for alternative fuels to power automobiles, such as ethanol, would be the

Accepted Answer

A)  socio-demographic and cultural environment 
B)  economic and the natural environment 
C)  technological environment 
D)  political environment 
A)  socio-demographic and cultural environment 
B)  economic and the natural environment 
C)  technological environment 
D)  political environment

Question 5

Developed, highly-income countries account for close to 50% of the world's GNP, but have less than 15% of the world's population.

Accepted Answer

A) True 
 B)False

Question 6

In terms of research and development expenditures by corporations, spending has

Accepted Answer

A)  grown 
B)  declined 
C)  remained about the same 
D)  shifted to more environmentally-safe products 
A)  grown 
B)  declined 
C)  remained about the same 
D)  shifted to more environmentally-safe products

Question 7

Identify the six stages of modernization of the Rostow model of economic development and discuss the primary characteristics of each stage.

Accepted Answer

The six stages of the Rostow model of ec

Question 8

According to the World Bank's classification, high-income countries are countries that are developing rapidly and have great potential.

Accepted Answer

A) True 
 B)False

Question 9

Marketing managers have no control over the macroenvironment, but must continuously monitor it to identify changing threats and opportunities that may affect the firm.

Accepted Answer

A) True 
 B)False

Question 10

According to the Rostow Model, the United States would be classified as being in the "drive-to-maturity" stage.

Accepted Answer

A) True 
 B)False

Question 11

Rules that dictate what is right or wrong, acceptable or unacceptable is the definition of

Accepted Answer

A)  culture 
B)  elements of culture 
C)  cultural values 
D)  norms 
A)  culture 
B)  elements of culture 
C)  cultural values 
D)  norms

Question 12

The microenvironment of a firm includes

Accepted Answer

A)  the company, its consumers, suppliers, distributors, and other facilitators of the marketing function, and competition 
B)  the socio-demographic and cultural environment, the economic and natural environment, the political environment, and the technological environment 
C)  all of a company's stakeholders, such as employees, customers, society, government officials, stockholders, and special interest groups 
D)  all of a company's internal stakeholders such as employees, customers, and stockholders 
A)  the company, its consumers, suppliers, distributors, and other facilitators of the marketing function, and competition 
B)  the socio-demographic and cultural environment, the economic and natural environment, the political environment, and the technological environment 
C)  all of a company's stakeholders, such as employees, customers, society, government officials, stockholders, and special interest groups 
D)  all of a company's internal stakeholders such as employees, customers, and stockholders

Question 13

In terms of the marketing budget as a percentage of a company's revenues, the highest percentage of firms, 43%, spend between 1% and 5% of their company's revenues on marketing.

Accepted Answer

A) True 
 B)False

Question 14

According to the World Bank classification system, Argentina, Brazil, Uruguay, Paraguay, Chile, Peru, and Bolivia would be classified as

Accepted Answer

A)  high-income countries 
B)  middle-income countries 
C)  low-income countries 
A)  high-income countries 
B)  middle-income countries 
C)  low-income countries

Question 15

Over 80% of _____ own their home and many have paid their mortgages in full. Investments and insurance are high ticket items for this group.

Accepted Answer

A)  Empty Nesters 
B)  Generation X 
C)  Younger Boomers 
D)  Older Boomers 
A)  Empty Nesters 
B)  Generation X 
C)  Younger Boomers 
D)  Older Boomers

Question 16

For older baby boomers, the focus is on the home and family, with the majority, 60%, owning their own home.

Accepted Answer

A) True 
 B)False

Question 17

A poor economic performance and forecast is likely to lead to greater levels of risk for companies because of

Accepted Answer

A)  labor unrest and shortage of natural resources 
B)  higher inflation and higher unemployment 
C)  higher taxes and increased spending by federal, state, and local governments 
D)  a surplus of merchandise and reduced spending power of consumers 
A)  labor unrest and shortage of natural resources 
B)  higher inflation and higher unemployment 
C)  higher taxes and increased spending by federal, state, and local governments 
D)  a surplus of merchandise and reduced spending power of consumers

Question 18

What are the elements of culture?

Accepted Answer

The elements of cult

Question 19

Zoomers are a subcategory of _____ whose lifestyles resemble those of individuals who are 20 years younger, and who plan to continue living this way. They are the Yuppies of the 1980s.

Accepted Answer

A)  Empty Nesters 
B)  Generation X 
C)  Younger Boomers 
D)  Older Boomers 
A)  Empty Nesters 
B)  Generation X 
C)  Younger Boomers 
D)  Older Boomers

Question 20

In the United States, the federal government spends the most on research and development.

Accepted Answer

A) True 
 B)False

According to the World Bank classification system, big emerging markets (BEMs), such as Brazil and China, are classified as

According to the Rostow model of economic development, the _________________________ is the second level of economic development, characterized by increased productivity in agriculture and an emerging manufacturing sector.

According to the Rostow model of economic development, countries dominated by agriculture would be classified as a traditional society.

The element(s) in the macroenvironment that would be most concerned about research for alternative fuels to power automobiles, such as ethanol, would be the

Developed, highly-income countries account for close to 50% of the world's GNP, but have less than 15% of the world's population.

In terms of research and development expenditures by corporations, spending has

Identify the six stages of modernization of the Rostow model of economic development and discuss the primary characteristics of each stage.

According to the World Bank's classification, high-income countries are countries that are developing rapidly and have great potential.

Marketing managers have no control over the macroenvironment, but must continuously monitor it to identify changing threats and opportunities that may affect the firm.

According to the Rostow Model, the United States would be classified as being in the "drive-to-maturity" stage.

Rules that dictate what is right or wrong, acceptable or unacceptable is the definition of

The microenvironment of a firm includes

In terms of the marketing budget as a percentage of a company's revenues, the highest percentage of firms, 43%, spend between 1% and 5% of their company's revenues on marketing.

According to the World Bank classification system, Argentina, Brazil, Uruguay, Paraguay, Chile, Peru, and Bolivia would be classified as

Over 80% of _____ own their home and many have paid their mortgages in full. Investments and insurance are high ticket items for this group.

For older baby boomers, the focus is on the home and family, with the majority, 60%, owning their own home.

A poor economic performance and forecast is likely to lead to greater levels of risk for companies because of

What are the elements of culture?

Zoomers are a subcategory of _____ whose lifestyles resemble those of individuals who are 20 years younger, and who plan to continue living this way. They are the Yuppies of the 1980s.

In the United States, the federal government spends the most on research and development.

Scope and Concepts of Marketing

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters

Exam 2: The Environment of Marketing in the Twenty-First Century

According to the World Bank classification system, big emerging markets (BEMs), such as Brazil and China, are classified as

According to the Rostow model of economic development, the _________________________ is the second level of economic development, characterized by increased productivity in agriculture and an emerging manufacturing sector.

According to the Rostow model of economic development, countries dominated by agriculture would be classified as a traditional society.

The element(s) in the macroenvironment that would be most concerned about research for alternative fuels to power automobiles, such as ethanol, would be the

Developed, highly-income countries account for close to 50% of the world's GNP, but have less than 15% of the world's population.

In terms of research and development expenditures by corporations, spending has

Identify the six stages of modernization of the Rostow model of economic development and discuss the primary characteristics of each stage.

According to the World Bank's classification, high-income countries are countries that are developing rapidly and have great potential.

Marketing managers have no control over the macroenvironment, but must continuously monitor it to identify changing threats and opportunities that may affect the firm.

According to the Rostow Model, the United States would be classified as being in the "drive-to-maturity" stage.

Rules that dictate what is right or wrong, acceptable or unacceptable is the definition of

The microenvironment of a firm includes

In terms of the marketing budget as a percentage of a company's revenues, the highest percentage of firms, 43%, spend between 1% and 5% of their company's revenues on marketing.

According to the World Bank classification system, Argentina, Brazil, Uruguay, Paraguay, Chile, Peru, and Bolivia would be classified as

Over 80% of _____ own their home and many have paid their mortgages in full. Investments and insurance are high ticket items for this group.

For older baby boomers, the focus is on the home and family, with the majority, 60%, owning their own home.

A poor economic performance and forecast is likely to lead to greater levels of risk for companies because of

What are the elements of culture?

Zoomers are a subcategory of _____ whose lifestyles resemble those of individuals who are 20 years younger, and who plan to continue living this way. They are the Yuppies of the 1980s.

In the United States, the federal government spends the most on research and development.

Scope and Concepts of Marketing

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters