Exam 2: The Environment of Marketing in the Twenty-First Century

According to the Rostow model of economic development, the _____ stage is characterized by leading sectors shifting toward durable goods and an increased allocation to social welfare programs.

Generation Y are individuals born between 1988 and 2007.

Middle-income countries are markets that are developing rapidly and have great potential.

A poor economic performance and forecasts of poor economic performance are likely to lead to a greater level of risk for companies because of lower rates of inflation and lower unemployment rates.

The microenvironment consists of all of the following except

The home and family are the focus of this demographic group, but, since 60 percent own their home, a considerable amount of their income is spent on mortgage expenditures, home furnishings, and renovations.

The average age of the American population is expected to increase during the 21st century.

What are the elements of the macroenvironment?

Almost 80% of older boomers own their home and many have already paid off the mortgage.

The demographic group that accounts for the highest percentage of total U.S. spending, at 26%, is

While economies and markets worldwide are interdependent, some markets and economies are more advanced than others and tend to grow more rapidly.

Language, religion, cultural values, and norms are

In terms of economic development, ______________________________ are markets that present the greatest potential for international trade and expansion.

Of the following corporations, the corporation that spent the most on research and development in 2003 was

The element of the macroenvironment which encompasses developing a marketing plan targeted towards the Hispanic population would be the

Beliefs about a specific mode of conduct or desirable end-state that guides the selection or evaluation of behavior represent

A consumer's background, values, attitudes, interests and behaviors would be part of the

According to the Rostow model of economic development, countries in the _____ stage experience a rise in income across the board with the emergence of a new class, the entrepreneurs.

In evaluating competitive forces, it is important to consider and understand the first two layers of competition. The other layers do not have any significant impact on a firm's marketing plan.

Because the focus of Generation X is on the family and children, they spend heavily on food, housing, transportation, and personal services.