Exam 2: The Environment of Marketing in the Twenty-First Century

The macroenvironment of a firm includes the company, its consumers, suppliers, distributors, and other facilitators of the marketing function and competition.

Political risks that currently confront businesses are all of the following except

On the average, most firms spend around 30% of their sales revenue on the marketing function.

Generation Y, individuals born between 1978 and 2002,, is the smallest of the six demographic groups, accounting for only 5% of the total spending power, but this category is growing in size and wealth.

Statistics that describe a population's gender, age, ethnicity, education, and income are

According to the Rostow model of economic development, in the _____ stage, modern technology is fully adopted in all economic activity, and new leading sectors emerge.

The greatest expense category for all income groups, across the board, is

All of the following economic and natural resources impact a country's viability as a trade partner except

Universities' and research centers' support for product research and development was estimated at $15.4 billion. This is an example of the