Exam 2: The Environment of Marketing in the Twenty-First Century

According to the Rostow model of economic development, the second step in modernization is

The macroenvironment of a firm includes

Empty nesters, a market identified as individuals between 55 and 64, are subsegment of the

Manufacturers rely on distributors to deliver their products, to advertise and promote the products, and, often, to offer financing to other distributors down the channel, or to the consumer, and thus facilitate purchase.

Lower-class consumers are the most likely to be affected by economic slowdowns since part-time and lower-level jobs are the most likely to be cut.

The greatest expense for all income households, except high-income households, is transportation.

Most of the countries in Africa would be classified as middle-income countries since they have emerging markets.

Discuss the various elements of the socio-demographic and cultural environment as it relates to the marketing function.

Hydrology is important in terms of international trade and commerce because it impacts a country's level of economic development.

Younger boomers spend a substantial amount of their income on television sets and stereo systems, rather than on major appliances, such as refrigerators and stoves.

Big emerging markets (BEMs) are a subcategory of middle-income countries with emerging markets and represent countries with the greatest potential for international trade and expansion.

The macroenvironment consists of all of the following except

The _____ are a special category of boomers who perform daily exercise, calculate daily nutritional and caloric needs, orchestrate a social support system, and have a positive self-concept and a passion for living life to the fullest.

Demographics are statistics that describe a population, such as attitude, interests, and opinions.

Norms are derived from a culture's values and are rules that dictate what is right or wrong, acceptable and unacceptable.

According to the Rostow model of economic development, the _____ stage is characterized by the dominance of agriculture, minimal productivity, and low growth in per capita output.

According to the Rostow model of economic development, the most advanced stage of development is the

The cultural landscape in the United States has changed radically with the increase in multiculturalism.

Nearly 90% of _____ is either living in a rental or living with parents; therefore, for this segment, spending on homes and home furnishings is a low priority.

Terrorist attacks against a company's offices in Saudi Arabia would signal risk in a firm's _____.