Question 1

All of the following are examples of services except a

Accepted Answer

A)  facial at a beauty salon 
B)  trip to the beach 
C)  a dental check-up 
D)  taxi ride to a sporting event 
A)  facial at a beauty salon 
B)  trip to the beach 
C)  a dental check-up 
D)  taxi ride to a sporting event

Question 2

The ultimate organizational goal is creating profit for the company and jobs for its employees.

Accepted Answer

A) True 
 B)False

Question 3

The second level of exchange takes place between the retailer and the consumer.

Accepted Answer

A) True 
 B)False

Question 4

Through data mining, manufacturers hope to determine purchase habits of channel members with regard to price preferences, sales promotions, and trade promotions.

Accepted Answer

A) True 
 B)False

Question 5

The level of satisfaction is a function of the perceived value of a product and whether it adequately meets the consumer's expectations.

Accepted Answer

A) True 
 B)False

Question 6

The _____ concept assumes that the company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well being.

Accepted Answer

A)  production 
B)  selling 
C)  marketing 
D)  societal marketing 
A)  production 
B)  selling 
C)  marketing 
D)  societal marketing

Question 7

Customer lifetime value is the estimated

Accepted Answer

A)  income of a customer over the course of his or her entire relationship with a company 
B)  income of a customer over the course of his or her entire lifetime 
C)  profitability of a customer over the course of his or her entire relationship with a company 
D)  profitability of a customer over the course of his or her entire lifetime 
A)  income of a customer over the course of his or her entire relationship with a company 
B)  income of a customer over the course of his or her entire lifetime 
C)  profitability of a customer over the course of his or her entire relationship with a company 
D)  profitability of a customer over the course of his or her entire lifetime

Question 8

When a telemarketer tries to convince you to sign up for a particular credit card, he or she is using the

Accepted Answer

A)  production concept 
B)  product concept 
C)  selling concept 
D)  marketing concept 
A)  production concept 
B)  product concept 
C)  selling concept 
D)  marketing concept

Question 9

A market orientation is defined as a company-wide culture creating the necessary behaviors for delivering superior value to buyers.

Accepted Answer

A) True 
 B)False

Question 10

Demarketing is a company strategy aimed at reducing the demand for its own products in order to benefit society.

Accepted Answer

A) True 
 B)False

Question 11

The sales era was between 1930 and 1950 when the primary focus of marketing was on selling.

Accepted Answer

A) True 
 B)False

Question 12

The product concept assumes that

Accepted Answer

A)  consumers prefer products that are easily accessible and inexpensive 
B)  consumers, if left alone, will normally not purchase products a firm is selling 
C)  consumers prefer products that are of the highest quality and optimal performance 
D)  a company can compete more effectively if it first researches the needs, wants, and preferences of consumers 
A)  consumers prefer products that are easily accessible and inexpensive 
B)  consumers, if left alone, will normally not purchase products a firm is selling 
C)  consumers prefer products that are of the highest quality and optimal performance 
D)  a company can compete more effectively if it first researches the needs, wants, and preferences of consumers

Question 13

Companies are more likely to use the selling concept when their products are unsought goods, such as insurance.

Accepted Answer

A) True 
 B)False

Question 14

In the 1950s, the marketing philosophy(s) that emerged was/were the

Accepted Answer

A)  product/production concepts 
B)  selling concept 
C)  marketing concept 
D)  societal marketing concept 
A)  product/production concepts 
B)  selling concept 
C)  marketing concept 
D)  societal marketing concept

Question 15

Customer relationship management does all of the following except

Accepted Answer

A)  incorporate an organizational focus on the behavior of and communication with the customer 
B)  use technology for mining data related to customer preferences and behaviors 
C)  develop direct marketing approaches to maximize customer lifetime value 
D)  share collected data across the entire company 
A)  incorporate an organizational focus on the behavior of and communication with the customer 
B)  use technology for mining data related to customer preferences and behaviors 
C)  develop direct marketing approaches to maximize customer lifetime value 
D)  share collected data across the entire company

Question 16

The sum of all goods and services produced within the boundaries of a country is called the net national product (NNP).

Accepted Answer

A) True 
 B)False

Question 17

The product orientation works well for mass-market service organizations, such as fast-food restaurants.

Accepted Answer

A) True 
 B)False

Question 18

If performance of a good or service matches expectations, consumers are likely to be

Accepted Answer

A)  satisfied and will likely purchase the good or service again 
B)  somewhat satisfied, but would switch to another good or service without much persuasion 
C)  dissatisfied and will likely engage in negative word-of-mouth communications and firm switching behavior 
A)  satisfied and will likely purchase the good or service again 
B)  somewhat satisfied, but would switch to another good or service without much persuasion 
C)  dissatisfied and will likely engage in negative word-of-mouth communications and firm switching behavior

Question 19

When Arby's becomes involved in supporting the Boys & Girls Club of America as part of their marketing strategy, it is using the

Accepted Answer

A)  selling concept 
B)  product concept 
C)  societal marketing concept 
D)  marketing concept 
A)  selling concept 
B)  product concept 
C)  societal marketing concept 
D)  marketing concept

Question 20

Through data mining, retailers can obtain information about products, services, and marketing practices of the competition.

Accepted Answer

A) True 
 B)False

All of the following are examples of services except a

The ultimate organizational goal is creating profit for the company and jobs for its employees.

The second level of exchange takes place between the retailer and the consumer.

Through data mining, manufacturers hope to determine purchase habits of channel members with regard to price preferences, sales promotions, and trade promotions.

The level of satisfaction is a function of the perceived value of a product and whether it adequately meets the consumer's expectations.

The _____ concept assumes that the company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well being.

Customer lifetime value is the estimated

When a telemarketer tries to convince you to sign up for a particular credit card, he or she is using the

A market orientation is defined as a company-wide culture creating the necessary behaviors for delivering superior value to buyers.

Demarketing is a company strategy aimed at reducing the demand for its own products in order to benefit society.

The sales era was between 1930 and 1950 when the primary focus of marketing was on selling.

The product concept assumes that

Companies are more likely to use the selling concept when their products are unsought goods, such as insurance.

In the 1950s, the marketing philosophy(s) that emerged was/were the

Customer relationship management does all of the following except

The sum of all goods and services produced within the boundaries of a country is called the net national product (NNP).

The product orientation works well for mass-market service organizations, such as fast-food restaurants.

If performance of a good or service matches expectations, consumers are likely to be

When Arby's becomes involved in supporting the Boys & Girls Club of America as part of their marketing strategy, it is using the

Through data mining, retailers can obtain information about products, services, and marketing practices of the competition.

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters

Exam 1: Scope and Concepts of Marketing

All of the following are examples of services except a

The ultimate organizational goal is creating profit for the company and jobs for its employees.

The second level of exchange takes place between the retailer and the consumer.

Through data mining, manufacturers hope to determine purchase habits of channel members with regard to price preferences, sales promotions, and trade promotions.

The level of satisfaction is a function of the perceived value of a product and whether it adequately meets the consumer's expectations.

The _____ concept assumes that the company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well being.

Customer lifetime value is the estimated

When a telemarketer tries to convince you to sign up for a particular credit card, he or she is using the

A market orientation is defined as a company-wide culture creating the necessary behaviors for delivering superior value to buyers.

Demarketing is a company strategy aimed at reducing the demand for its own products in order to benefit society.

The sales era was between 1930 and 1950 when the primary focus of marketing was on selling.

The product concept assumes that

Companies are more likely to use the selling concept when their products are unsought goods, such as insurance.

In the 1950s, the marketing philosophy(s) that emerged was/were the

Customer relationship management does all of the following except

The sum of all goods and services produced within the boundaries of a country is called the net national product (NNP).

The product orientation works well for mass-market service organizations, such as fast-food restaurants.

If performance of a good or service matches expectations, consumers are likely to be

When Arby's becomes involved in supporting the Boys & Girls Club of America as part of their marketing strategy, it is using the

Through data mining, retailers can obtain information about products, services, and marketing practices of the competition.

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters