Question 1

Match the following as a good, service, idea, or experience:
-An automobile repair service

Accepted Answer

A)  good 
B)  service 
C)  idea 
D)  experience 
A)  good 
B)  service 
C)  idea 
D)  experience

Question 2

Services refer to intangible activities or benefits that individuals acquire, but do not result in ownership.

Accepted Answer

A) True 
 B)False

Question 3

____________________ occurs when a company actively strives to reduce demand for its own products in order to benefit society.

Accepted Answer

The answer of ____________________ occurs when a company actively strives...

Question 4

Tangible products such as clothes are called ____________________.

Accepted Answer

The answer of Tangible products such as clothes are called...

Question 5

Goods generally refer to tangible products, such as computers, furniture, and hats.

Accepted Answer

A) True 
 B)False

Question 6

According to the selling concept, consumers need to be aggressively targeted and approached with personal selling and advertising in order to be persuaded to purchase a company's products.

Accepted Answer

A) True 
 B)False

Question 7

Demarketing is a strategy

Accepted Answer

A)  of using only word-of-mouth communications to promote a product rather than any type of paid advertising or marketing 
B)  aimed at reducing demand for a company's own products because it would benefit society 
C)  of encouraging consumers to purchase a product through price incentives 
D)  of using alternative channels of distribution rather than retail stores 
A)  of using only word-of-mouth communications to promote a product rather than any type of paid advertising or marketing 
B)  aimed at reducing demand for a company's own products because it would benefit society 
C)  of encouraging consumers to purchase a product through price incentives 
D)  of using alternative channels of distribution rather than retail stores

Question 8

Data mining involves computer analysis of

Accepted Answer

A)  channel data to determine what products are selling at which stores 
B)  customer data to determine patterns, profiles, or relationships for the purpose of profiling or predicting purchase behavior 
C)  customer data to determine the best direct marketing methods 
D)  customer data to determine consumer needs, wants, and desires in order to successfully create marketing communications directed to each customer 
A)  channel data to determine what products are selling at which stores 
B)  customer data to determine patterns, profiles, or relationships for the purpose of profiling or predicting purchase behavior 
C)  customer data to determine the best direct marketing methods 
D)  customer data to determine consumer needs, wants, and desires in order to successfully create marketing communications directed to each customer

Question 9

If the performance of a product matches expectations, consumers are somewhat satisfied, but would switch to another good or service without much persuasion.

Accepted Answer

A) True 
 B)False

Question 10

Through data mining, retailers hope to do all of the following except

Accepted Answer

A)  increase sales from a company's existing customers, and hence solidify and increase market share 
B)  determine purchase habits of consumers with regard to price preferences, sale or regular prices, fashion, and size 
C)  obtain information about products, services, and marketing practices of the competition 
D)  determine the best direct marketing techniques to use with each individual customer 
A)  increase sales from a company's existing customers, and hence solidify and increase market share 
B)  determine purchase habits of consumers with regard to price preferences, sale or regular prices, fashion, and size 
C)  obtain information about products, services, and marketing practices of the competition 
D)  determine the best direct marketing techniques to use with each individual customer

Question 11

When Intel develops a newer, better computer chip because they believe consumers want faster computers, it is using the

Accepted Answer

A)  production concept 
B)  product concept 
C)  selling concept 
D)  marketing concept 
A)  production concept 
B)  product concept 
C)  selling concept 
D)  marketing concept

Question 12

Key elements of the societal marketing concept includes all of the following, except

Accepted Answer

A)  an organizational goal orientation 
B)  integration through customer relationship management (CRM) 
C)  a focus on international markets 
D)  an integrated marketing approach 
A)  an organizational goal orientation 
B)  integration through customer relationship management (CRM) 
C)  a focus on international markets 
D)  an integrated marketing approach

Question 13

Needs that are directed at a particular product are referred to as a(n) ____________________.

Accepted Answer

The answer of Needs that are directed at a particular...

Question 14

The selling concept has as its primary goal increasing sales volume, whereas the _____ philosophy has as its primary goal addressing customer needs and wants.

Accepted Answer

A)  production 
B)  product 
C)  marketing 
D)  societal marketing 
A)  production 
B)  product 
C)  marketing 
D)  societal marketing

Question 15

Going on a safari in Kenya or riding an elephant at the zoo would be examples of

Accepted Answer

A)  goods 
B)  services 
C)  products 
D)  ideas and experiences 
A)  goods 
B)  services 
C)  products 
D)  ideas and experiences

Question 16

Relationship marketing is the process of developing and nurturing relationships with all the parties participating in the transactions involving a company's products.

Accepted Answer

A) True 
 B)False

Question 17

The marketing era is from 1950 until the present. During this time period, what did the primary focus of marketing shift to?

Accepted Answer

The primary role of

Question 18

If a good or service performs better than expected, then consumers are likely to be satisfied and to purchase the good or service again in the future.

Accepted Answer

A) True 
 B)False

Question 19

Adopting a marketing orientation necessitates top management commitment.

Accepted Answer

A) True 
 B)False

Question 20

The term marketing myopia is attributed to Peter Drucker, who noticed that marketers at the time, in the 1950s, were ignoring an important market segment-seniors.

Accepted Answer

A) True 
 B)False

Match the following as a good, service, idea, or experience: -An automobile repair service

Services refer to intangible activities or benefits that individuals acquire, but do not result in ownership.

____________________ occurs when a company actively strives to reduce demand for its own products in order to benefit society.

Tangible products such as clothes are called ____________________.

Goods generally refer to tangible products, such as computers, furniture, and hats.

According to the selling concept, consumers need to be aggressively targeted and approached with personal selling and advertising in order to be persuaded to purchase a company's products.

Demarketing is a strategy

Data mining involves computer analysis of

If the performance of a product matches expectations, consumers are somewhat satisfied, but would switch to another good or service without much persuasion.

Through data mining, retailers hope to do all of the following except

When Intel develops a newer, better computer chip because they believe consumers want faster computers, it is using the

Key elements of the societal marketing concept includes all of the following, except

Needs that are directed at a particular product are referred to as a(n) ____________________.

The selling concept has as its primary goal increasing sales volume, whereas the _____ philosophy has as its primary goal addressing customer needs and wants.

Going on a safari in Kenya or riding an elephant at the zoo would be examples of

Relationship marketing is the process of developing and nurturing relationships with all the parties participating in the transactions involving a company's products.

The marketing era is from 1950 until the present. During this time period, what did the primary focus of marketing shift to?

If a good or service performs better than expected, then consumers are likely to be satisfied and to purchase the good or service again in the future.

Adopting a marketing orientation necessitates top management commitment.

The term marketing myopia is attributed to Peter Drucker, who noticed that marketers at the time, in the 1950s, were ignoring an important market segment-seniors.

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters

Exam 1: Scope and Concepts of Marketing

Match the following as a good, service, idea, or experience: -An automobile repair service

Services refer to intangible activities or benefits that individuals acquire, but do not result in ownership.

____________________ occurs when a company actively strives to reduce demand for its own products in order to benefit society.

Tangible products such as clothes are called ____________________.

Goods generally refer to tangible products, such as computers, furniture, and hats.

According to the selling concept, consumers need to be aggressively targeted and approached with personal selling and advertising in order to be persuaded to purchase a company's products.

Demarketing is a strategy

Data mining involves computer analysis of

If the performance of a product matches expectations, consumers are somewhat satisfied, but would switch to another good or service without much persuasion.

Through data mining, retailers hope to do all of the following except

When Intel develops a newer, better computer chip because they believe consumers want faster computers, it is using the

Key elements of the societal marketing concept includes all of the following, except

Needs that are directed at a particular product are referred to as a(n) ____________________.

The selling concept has as its primary goal increasing sales volume, whereas the _____ philosophy has as its primary goal addressing customer needs and wants.

Going on a safari in Kenya or riding an elephant at the zoo would be examples of

Relationship marketing is the process of developing and nurturing relationships with all the parties participating in the transactions involving a company's products.

The marketing era is from 1950 until the present. During this time period, what did the primary focus of marketing shift to?

If a good or service performs better than expected, then consumers are likely to be satisfied and to purchase the good or service again in the future.

Adopting a marketing orientation necessitates top management commitment.

The term marketing myopia is attributed to Peter Drucker, who noticed that marketers at the time, in the 1950s, were ignoring an important market segment-seniors.

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters