Question 1

The 4 P's of marketing are

Accepted Answer

A)  price, promotion, product, and perceived quality 
B)  price, perception, product, place 
C)  price, product, people, promotion 
D)  price, product, promotion, and place 
A)  price, promotion, product, and perceived quality 
B)  price, perception, product, place 
C)  price, product, people, promotion 
D)  price, product, promotion, and place

Question 2

At the heart of customer relationship management (CRM) is the value-based philosophy.

Accepted Answer

A) True 
 B)False

Question 3

The ultimate organizational goal is to create profit for the company

Accepted Answer

A)  and wealth for its shareholders 
B)  and jobs for its employees 
C)  and meet the needs of society in which it operates 
D)  while meeting the needs of society 
A)  and wealth for its shareholders 
B)  and jobs for its employees 
C)  and meet the needs of society in which it operates 
D)  while meeting the needs of society

Question 4

Successful marketers must be able to identify target consumers as well as their needs, wants, and demands.

Accepted Answer

A) True 
 B)False

Question 5

Telemarketers who call consumers offering them cheaper rates on their long distance telephone service if they switch carriers are using the marketing concept.

Accepted Answer

A) True 
 B)False

Question 6

The customer database is particularly valuable in developing a customer relationship management (CRM) program.

Accepted Answer

A) True 
 B)False

Question 7

The exchange process is central to marketing.

Accepted Answer

A) True 
 B)False

Question 8

Satisfaction is the key to whether consumers or businesses purchase again.

Accepted Answer

A) True 
 B)False

Question 9

Marketing is described by management guru Peter Drucker as

Accepted Answer

A)  enhancing consumers' well-being and quality of life 
B)  the most effective engine of economic development, particular in its ability to develop entrepreneurs and managers 
C)  the process of planning and executing the conception, pricing, promotion, and distribution of goods and services 
D)  the exchange process whereby goods and services are exchanged for money 
A)  enhancing consumers' well-being and quality of life 
B)  the most effective engine of economic development, particular in its ability to develop entrepreneurs and managers 
C)  the process of planning and executing the conception, pricing, promotion, and distribution of goods and services 
D)  the exchange process whereby goods and services are exchanged for money

Question 10

Convenient locations, attractive products, appropriate pricing, and well-targeted promotions are indicative of a firm using the

Accepted Answer

A)  marketing concept 
B)  product concept 
C)  production concept 
D)  selling concept 
A)  marketing concept 
B)  product concept 
C)  production concept 
D)  selling concept

Question 11

More than 30 million Americans work entirely or in part in assisting the marketing system, with _____ accounting for the largest segment.

Accepted Answer

A)  salespeople 
B)  advertising 
C)  brand managers 
D)  business-to-business buyers 
A)  salespeople 
B)  advertising 
C)  brand managers 
D)  business-to-business buyers

Question 12

The tendency of marketing efforts to focus on products, production, or sales and ignore specific consumer needs or important markets is known as marketing myopia.

Accepted Answer

A) True 
 B)False

Question 13

When a pharmaceutical company such as Pfizer works to develop a new drug for cancer or other major illness, it is using the

Accepted Answer

A)  production concept 
B)  product concept 
C)  marketing concept 
D)  societal marketing concept 
A)  production concept 
B)  product concept 
C)  marketing concept 
D)  societal marketing concept

Question 14

During the production era, output consisted of limited product lines, and, since demand exceeded supply, there was minimal competition since products practically sold themselves.

Accepted Answer

A) True 
 B)False

Question 15

Medical and dental services are guided primarily by the production concept, but still are very cognizant of the product process and costs.

Accepted Answer

A) True 
 B)False

Question 16

The objective of marketing is to satisfy the needs, wants, and demands of consumers and businesses through providing value, quality, and satisfaction.

Accepted Answer

A) True 
 B)False

Question 17

A dry cleaner would be an example of a service.

Accepted Answer

A) True 
 B)False

Question 18

The level of satisfaction is a function of the quality and perceived value of a product, and whether it adequately meets the need or want for which it was purchased.

Accepted Answer

A) True 
 B)False

Question 19

A need becomes a want when

Accepted Answer

A)  it is directed at a particular need 
B)  it is directed at a particular product 
C)  it meets physiological needs such as hunger and thirst 
D)  it is backed by the ability to make a purchase 
A)  it is directed at a particular need 
B)  it is directed at a particular product 
C)  it meets physiological needs such as hunger and thirst 
D)  it is backed by the ability to make a purchase

Question 20

The marketing philosophy that assumes consumers prefer products that are easily accessible and inexpensive is the _________________________.

Accepted Answer

The answer of The marketing philosophy that assumes consumers prefer...

The 4 P's of marketing are

At the heart of customer relationship management (CRM) is the value-based philosophy.

The ultimate organizational goal is to create profit for the company

Successful marketers must be able to identify target consumers as well as their needs, wants, and demands.

Telemarketers who call consumers offering them cheaper rates on their long distance telephone service if they switch carriers are using the marketing concept.

The customer database is particularly valuable in developing a customer relationship management (CRM) program.

The exchange process is central to marketing.

Satisfaction is the key to whether consumers or businesses purchase again.

Marketing is described by management guru Peter Drucker as

Convenient locations, attractive products, appropriate pricing, and well-targeted promotions are indicative of a firm using the

More than 30 million Americans work entirely or in part in assisting the marketing system, with _____ accounting for the largest segment.

The tendency of marketing efforts to focus on products, production, or sales and ignore specific consumer needs or important markets is known as marketing myopia.

When a pharmaceutical company such as Pfizer works to develop a new drug for cancer or other major illness, it is using the

During the production era, output consisted of limited product lines, and, since demand exceeded supply, there was minimal competition since products practically sold themselves.

Medical and dental services are guided primarily by the production concept, but still are very cognizant of the product process and costs.

The objective of marketing is to satisfy the needs, wants, and demands of consumers and businesses through providing value, quality, and satisfaction.

A dry cleaner would be an example of a service.

The level of satisfaction is a function of the quality and perceived value of a product, and whether it adequately meets the need or want for which it was purchased.

A need becomes a want when

The marketing philosophy that assumes consumers prefer products that are easily accessible and inexpensive is the _________________________.

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters

Exam 1: Scope and Concepts of Marketing

The 4 P's of marketing are

At the heart of customer relationship management (CRM) is the value-based philosophy.

The ultimate organizational goal is to create profit for the company

Successful marketers must be able to identify target consumers as well as their needs, wants, and demands.

Telemarketers who call consumers offering them cheaper rates on their long distance telephone service if they switch carriers are using the marketing concept.

The customer database is particularly valuable in developing a customer relationship management (CRM) program.

The exchange process is central to marketing.

Satisfaction is the key to whether consumers or businesses purchase again.

Marketing is described by management guru Peter Drucker as

Convenient locations, attractive products, appropriate pricing, and well-targeted promotions are indicative of a firm using the

More than 30 million Americans work entirely or in part in assisting the marketing system, with _____ accounting for the largest segment.

The tendency of marketing efforts to focus on products, production, or sales and ignore specific consumer needs or important markets is known as marketing myopia.

When a pharmaceutical company such as Pfizer works to develop a new drug for cancer or other major illness, it is using the

During the production era, output consisted of limited product lines, and, since demand exceeded supply, there was minimal competition since products practically sold themselves.

Medical and dental services are guided primarily by the production concept, but still are very cognizant of the product process and costs.

The objective of marketing is to satisfy the needs, wants, and demands of consumers and businesses through providing value, quality, and satisfaction.

A dry cleaner would be an example of a service.

The level of satisfaction is a function of the quality and perceived value of a product, and whether it adequately meets the need or want for which it was purchased.

A need becomes a want when

The marketing philosophy that assumes consumers prefer products that are easily accessible and inexpensive is the _________________________.

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters