Question 1

In terms of national economic development, the roles of the marketing system differ by the stage of economic development of a particular country.

Accepted Answer

A) True 
 B)False

Question 2

The _____ concept assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, preferences, as well as product or service-related attitudes, and personal interests.

Accepted Answer

A)  production 
B)  product 
C)  selling 
D)  marketing 
A)  production 
B)  product 
C)  selling 
D)  marketing

Question 3

Customer satisfaction is central to marketing.

Accepted Answer

A) True 
 B)False

Question 4

Needs are defined as basic human requirements such as physiological needs, safety needs, social needs, self-esteem needs, and self-actualization needs.

Accepted Answer

A) True 
 B)False

Question 5

Through data mining, retailers attempt to increase sales from a company's existing customers, and hence, solidify and increase market share.

Accepted Answer

A) True 
 B)False

Question 6

The central concept behind marketing is

Accepted Answer

A)  meeting consumers' needs and wants 
B)  satisfying the demand of consumers 
C)  the exchange process 
D)  understanding consumers' needs, wants, and demands 
A)  meeting consumers' needs and wants 
B)  satisfying the demand of consumers 
C)  the exchange process 
D)  understanding consumers' needs, wants, and demands

Question 7

The process of compiling personal, pertinent, actionable information about the purchase habits of current and potential consumers is known as _________________________.

Accepted Answer

The answer of The process of compiling personal, pertinent, actionable...

Question 8

The sum of all goods and services produced within the boundaries of a country is called the gross domestic product (GDP).

Accepted Answer

A) True 
 B)False

Question 9

The process of reducing demand for your own product when it is in the best interest of society is called

Accepted Answer

A)  societal marketing 
B)  demarketing 
C)  relationship marketing 
D)  cause-related marketing 
A)  societal marketing 
B)  demarketing 
C)  relationship marketing 
D)  cause-related marketing

Question 10

_____ is defined as the overall good or service quality, reliability, and the extent to which it meets consumers' needs.

Accepted Answer

A)  Value 
B)  Demand 
C)  Quality 
D)  Satisfaction 
A)  Value 
B)  Demand 
C)  Quality 
D)  Satisfaction

Question 11

When a retail store has a big back-to-school sale in August, the store is using the

Accepted Answer

A)  production concept 
B)  product concept 
C)  selling concept 
D)  marketing concept 
A)  production concept 
B)  product concept 
C)  selling concept 
D)  marketing concept

Question 12

Successful companies that adopt a value-base philosophy are also likely to

Accepted Answer

A)  use green marketing 
B)  use a selling concept 
C)  invest in society, primarily for altruistic reasons, that benefit society 
D)  use a product orientation 
A)  use green marketing 
B)  use a selling concept 
C)  invest in society, primarily for altruistic reasons, that benefit society 
D)  use a product orientation

Question 13

For optimal performance in the marketplace, a firm must develop a marketing strategy using data mining in a manner that optimally addresses consumer needs.

Accepted Answer

A) True 
 B)False

Question 14

In the 4 P's of marketing, place refers to the

Accepted Answer

A)  distribution process 
B)  research process 
C)  exchange process 
D)  integrated process of combining price and promotion 
A)  distribution process 
B)  research process 
C)  exchange process 
D)  integrated process of combining price and promotion

Question 15

Nations with a higher proportion of their population involved in marketing, characterized by a developed marketing system, also have a higher GDP.

Accepted Answer

A) True 
 B)False

Question 16

The societal marketing concept assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, and preferences as well as product or service-related attitudes, and personal interests.

Accepted Answer

A) True 
 B)False

Question 17

The production concept assumes that consumers prefer products that are of the highest quality and optimal performance.

Accepted Answer

A) True 
 B)False

Question 18

Goods refer to

Accepted Answer

A)  tangible products such as clothing 
B)  intangible products such as a hair cut 
C)  concepts and experiences such as a trip to the ocean 
D)  products that are sold through retail outlets 
A)  tangible products such as clothing 
B)  intangible products such as a hair cut 
C)  concepts and experiences such as a trip to the ocean 
D)  products that are sold through retail outlets

Question 19

A marketing orientation calls for an integrated marketing approach.

Accepted Answer

A) True 
 B)False

Question 20

When Arby's produces sandwiches that are preferred by their target audience, they are using the

Accepted Answer

A)  selling concept 
B)  product concept 
C)  societal marketing concept 
D)  marketing concept 
A)  selling concept 
B)  product concept 
C)  societal marketing concept 
D)  marketing concept

In terms of national economic development, the roles of the marketing system differ by the stage of economic development of a particular country.

The _____ concept assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, preferences, as well as product or service-related attitudes, and personal interests.

Customer satisfaction is central to marketing.

Needs are defined as basic human requirements such as physiological needs, safety needs, social needs, self-esteem needs, and self-actualization needs.

Through data mining, retailers attempt to increase sales from a company's existing customers, and hence, solidify and increase market share.

The central concept behind marketing is

The process of compiling personal, pertinent, actionable information about the purchase habits of current and potential consumers is known as _________________________.

The sum of all goods and services produced within the boundaries of a country is called the gross domestic product (GDP).

The process of reducing demand for your own product when it is in the best interest of society is called

_____ is defined as the overall good or service quality, reliability, and the extent to which it meets consumers' needs.

When a retail store has a big back-to-school sale in August, the store is using the

Successful companies that adopt a value-base philosophy are also likely to

For optimal performance in the marketplace, a firm must develop a marketing strategy using data mining in a manner that optimally addresses consumer needs.

In the 4 P's of marketing, place refers to the

Nations with a higher proportion of their population involved in marketing, characterized by a developed marketing system, also have a higher GDP.

The societal marketing concept assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, and preferences as well as product or service-related attitudes, and personal interests.

The production concept assumes that consumers prefer products that are of the highest quality and optimal performance.

Goods refer to

A marketing orientation calls for an integrated marketing approach.

When Arby's produces sandwiches that are preferred by their target audience, they are using the

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters

Exam 1: Scope and Concepts of Marketing

In terms of national economic development, the roles of the marketing system differ by the stage of economic development of a particular country.

The _____ concept assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, preferences, as well as product or service-related attitudes, and personal interests.

Customer satisfaction is central to marketing.

Needs are defined as basic human requirements such as physiological needs, safety needs, social needs, self-esteem needs, and self-actualization needs.

Through data mining, retailers attempt to increase sales from a company's existing customers, and hence, solidify and increase market share.

The central concept behind marketing is

The process of compiling personal, pertinent, actionable information about the purchase habits of current and potential consumers is known as _________________________.

The sum of all goods and services produced within the boundaries of a country is called the gross domestic product (GDP).

The process of reducing demand for your own product when it is in the best interest of society is called

_____ is defined as the overall good or service quality, reliability, and the extent to which it meets consumers' needs.

When a retail store has a big back-to-school sale in August, the store is using the

Successful companies that adopt a value-base philosophy are also likely to

For optimal performance in the marketplace, a firm must develop a marketing strategy using data mining in a manner that optimally addresses consumer needs.

In the 4 P's of marketing, place refers to the

Nations with a higher proportion of their population involved in marketing, characterized by a developed marketing system, also have a higher GDP.

The societal marketing concept assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, and preferences as well as product or service-related attitudes, and personal interests.

The production concept assumes that consumers prefer products that are of the highest quality and optimal performance.

Goods refer to

A marketing orientation calls for an integrated marketing approach.

When Arby's produces sandwiches that are preferred by their target audience, they are using the

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters