Question 1

Approximately what percentage of food franchises are co-branded units?

Accepted Answer

A) 5 % 
B) 20% 
C) 50% 
D) 75% 
A) 5 % 
B) 20% 
C) 50% 
D) 75% B

Question 2

What crucial element is necessary for the success of co-branding partners?

Accepted Answer

A) sufficient time to integrate the brands 
B) natural synergy between the brands 
C) distinctive differences between the brands 
D) a strong personal relationship between the franchisors 
A) sufficient time to integrate the brands 
B) natural synergy between the brands 
C) distinctive differences between the brands 
D) a strong personal relationship between the franchisors B

Question 3

Why might co-branding be beneficial for a mature market?

Accepted Answer

A) mature markets provide little opportunity for sales and profit growth through traditional outlets. 
B) co-branding represents a new approach that can revitalize mature markets. 
C) a new and improved,co-branded unit has the potential to bring in extra cash flow that can result in greater overall new profits for the franchise system. 
D) all of these are reasons it could be beneficial. 
A) mature markets provide little opportunity for sales and profit growth through traditional outlets. 
B) co-branding represents a new approach that can revitalize mature markets. 
C) a new and improved,co-branded unit has the potential to bring in extra cash flow that can result in greater overall new profits for the franchise system. 
D) all of these are reasons it could be beneficial. D

Question 4

Which of the following is true about co-branding?

Accepted Answer

A) it is primarily franchisor-driven. 
B) it is primarily customer-driven. 
C) it is primarily franchisee-driven. 
D) it can be either franchisor- or franchisee-driven. 
A) it is primarily franchisor-driven. 
B) it is primarily customer-driven. 
C) it is primarily franchisee-driven. 
D) it can be either franchisor- or franchisee-driven.

Question 5

What factor generally determines which co-branding method is chosen by a franchisor?

Accepted Answer

A) expertise 
B) personal preference 
C) profit potential 
D) none of these is a determining factor. 
A) expertise 
B) personal preference 
C) profit potential 
D) none of these is a determining factor.

Approximately what percentage of food franchises are co-branded units?

What crucial element is necessary for the success of co-branding partners?

Why might co-branding be beneficial for a mature market?

Which of the following is true about co-branding?

What factor generally determines which co-branding method is chosen by a franchisor?

Franchising: History and Overview

Recognizing Franchising Opportunities

The Franchisor Business Plan

Franchisor Management, Organization and Administrative Policy

The Franchise Marketing Process

Selling Franchises and Marketing Research

Managing the Franchisors Operations Process

Location and Site Selection

Accounting and Financial Statements: Presentation and Uses

Financial Management and Fiscal Planning Tools and Techniques

Information Systems in Franchising

Franchise Legal Documents

Trademarks, Copyrights, Patents, and Trade Secrets Stage Five: the Franchisee

Investigating Franchise Opportunities

Financing Your Franchised Business

Marketing the Franchisee Business

Managing the Franchisee Business Stage Six: the Franchiserfranchisee Relationship

The Franchising Relationship

Franchiser Support Services Stage Seven: Current Issues in Franchising

Social Responsibility and Business Ethics

International Franchising

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Exam 7: Co-Branding

Approximately what percentage of food franchises are co-branded units?

What crucial element is necessary for the success of co-branding partners?

Why might co-branding be beneficial for a mature market?

Which of the following is true about co-branding?

What factor generally determines which co-branding method is chosen by a franchisor?

Franchising: History and Overview

Recognizing Franchising Opportunities

The Franchisor Business Plan

Franchisor Management, Organization and Administrative Policy

The Franchise Marketing Process

Selling Franchises and Marketing Research

Managing the Franchisors Operations Process

Location and Site Selection

Accounting and Financial Statements: Presentation and Uses

Financial Management and Fiscal Planning Tools and Techniques

Information Systems in Franchising

Franchise Legal Documents

Trademarks, Copyrights, Patents, and Trade Secrets Stage Five: the Franchisee

Investigating Franchise Opportunities

Financing Your Franchised Business

Marketing the Franchisee Business

Managing the Franchisee Business Stage Six: the Franchiserfranchisee Relationship

The Franchising Relationship

Franchiser Support Services Stage Seven: Current Issues in Franchising

Social Responsibility and Business Ethics

International Franchising

Filters