Question 1

Which of the following types of businesses benefit from being located near competitors?

Accepted Answer

A) unique business 
B) comparative business 
C) competitive business 
D) none of these types benefits from being located near competitors. 
A) unique business 
B) comparative business 
C) competitive business 
D) none of these types benefits from being located near competitors. B

Question 2

Two primary points must be considered when a franchisor develops expansion plans for a franchise.What are they?

Accepted Answer

A) distribution and number of existing franchises 
B) overhead and distribution 
C) overhead and franchisor's previous experience with expansion 
D) number of existing franchises and franchisor's previous experience with expansion 
A) distribution and number of existing franchises 
B) overhead and distribution 
C) overhead and franchisor's previous experience with expansion 
D) number of existing franchises and franchisor's previous experience with expansion B

Question 3

Four factors are important in determining the size and shape of a primary service area (PSA).These include all of the following EXCEPT:

Accepted Answer

A) BPI 
B) alternative shopping choices 
C) intuition 
D) drive-time analysis 
A) BPI 
B) alternative shopping choices 
C) intuition 
D) drive-time analysis A

Question 4

Adequate frontage is a necessity for most retail businesses.What amount is generally considered adequate?

Accepted Answer

A) 50-100 feet 
B) 100-200 feet 
C) 200-400 feet 
D) 400 feet or more 
A) 50-100 feet 
B) 100-200 feet 
C) 200-400 feet 
D) 400 feet or more

Question 5

Which of the following does Smoothie King founder Stephen Kuhnau credit as the reason for his success?

Accepted Answer

A) his education 
B) the support of other entrepreneurs 
C) the health problems he faced as a teenager 
D) his previous business experience 
A) his education 
B) the support of other entrepreneurs 
C) the health problems he faced as a teenager 
D) his previous business experience

Question 6

Which philosophy of expansion is,as a rule,the best method for franchisors?

Accepted Answer

A) the shotgun approach 
B) the rifle shot approach 
C) seeding 
D) whichever method the franchisor deems appropriate for a their particular business 
A) the shotgun approach 
B) the rifle shot approach 
C) seeding 
D) whichever method the franchisor deems appropriate for a their particular business

Question 7

Which of the following sequences of the three-step location model is correct?

Accepted Answer

A) BPI,DMAs,Individual Site Analysis 
B) DMAs,Individual Site Analysis,BPI 
C) DMAs,BPI,Individual Site Analysis 
D) Individual Site Analysis,DMAs,BPI 
A) BPI,DMAs,Individual Site Analysis 
B) DMAs,Individual Site Analysis,BPI 
C) DMAs,BPI,Individual Site Analysis 
D) Individual Site Analysis,DMAs,BPI

Question 8

Which two concepts receive primary consideration when determining store layout?

Accepted Answer

A) customer traffic and employee traffic 
B) attractive décor and effective lighting 
C) customer traffic and attractive décor 
D) effective lighting and overall attractive atmosphere 
A) customer traffic and employee traffic 
B) attractive décor and effective lighting 
C) customer traffic and attractive décor 
D) effective lighting and overall attractive atmosphere

Question 9

One of the more interesting ratios for franchising is the Location Selection Ratio or Sales/Costs ratio.Which of the following ratios would be ranked the best?

Accepted Answer

A) ¼ 
B) ½ 
C) 1 
D) all of the above are desirable ratios 
A) ¼ 
B) ½ 
C) 1 
D) all of the above are desirable ratios

Question 10

Which crucial factor would most likely mean the difference between success and failure for a potential franchise unit?

Accepted Answer

A) management practices 
B) owner's knowledge and skill level 
C) location 
D) all of the above are equally important to the success or failure of the franchise. 
A) management practices 
B) owner's knowledge and skill level 
C) location 
D) all of the above are equally important to the success or failure of the franchise.

Which of the following types of businesses benefit from being located near competitors?

Two primary points must be considered when a franchisor develops expansion plans for a franchise.What are they?

Four factors are important in determining the size and shape of a primary service area (PSA).These include all of the following EXCEPT:

Adequate frontage is a necessity for most retail businesses.What amount is generally considered adequate?

Which of the following does Smoothie King founder Stephen Kuhnau credit as the reason for his success?

Which philosophy of expansion is,as a rule,the best method for franchisors?

Which of the following sequences of the three-step location model is correct?

Which two concepts receive primary consideration when determining store layout?

One of the more interesting ratios for franchising is the Location Selection Ratio or Sales/Costs ratio.Which of the following ratios would be ranked the best?

Which crucial factor would most likely mean the difference between success and failure for a potential franchise unit?

Franchising: History and Overview

Recognizing Franchising Opportunities

The Franchisor Business Plan

Franchisor Management, Organization and Administrative Policy

The Franchise Marketing Process

Selling Franchises and Marketing Research

Co-Branding

Managing the Franchisors Operations Process

Accounting and Financial Statements: Presentation and Uses

Financial Management and Fiscal Planning Tools and Techniques

Information Systems in Franchising

Franchise Legal Documents

Trademarks, Copyrights, Patents, and Trade Secrets Stage Five: the Franchisee

Investigating Franchise Opportunities

Financing Your Franchised Business

Marketing the Franchisee Business

Managing the Franchisee Business Stage Six: the Franchiserfranchisee Relationship

The Franchising Relationship

Franchiser Support Services Stage Seven: Current Issues in Franchising

Social Responsibility and Business Ethics

International Franchising

Filters

Exam 9: Location and Site Selection

Which of the following types of businesses benefit from being located near competitors?

Two primary points must be considered when a franchisor develops expansion plans for a franchise.What are they?

Four factors are important in determining the size and shape of a primary service area (PSA).These include all of the following EXCEPT:

Adequate frontage is a necessity for most retail businesses.What amount is generally considered adequate?

Which of the following does Smoothie King founder Stephen Kuhnau credit as the reason for his success?

Which philosophy of expansion is,as a rule,the best method for franchisors?

Which of the following sequences of the three-step location model is correct?

Which two concepts receive primary consideration when determining store layout?

One of the more interesting ratios for franchising is the Location Selection Ratio or Sales/Costs ratio.Which of the following ratios would be ranked the best?

Which crucial factor would most likely mean the difference between success and failure for a potential franchise unit?

Franchising: History and Overview

Recognizing Franchising Opportunities

The Franchisor Business Plan

Franchisor Management, Organization and Administrative Policy

The Franchise Marketing Process

Selling Franchises and Marketing Research

Co-Branding

Managing the Franchisors Operations Process

Accounting and Financial Statements: Presentation and Uses

Financial Management and Fiscal Planning Tools and Techniques

Information Systems in Franchising

Franchise Legal Documents

Trademarks, Copyrights, Patents, and Trade Secrets Stage Five: the Franchisee

Investigating Franchise Opportunities

Financing Your Franchised Business

Marketing the Franchisee Business

Managing the Franchisee Business Stage Six: the Franchiserfranchisee Relationship

The Franchising Relationship

Franchiser Support Services Stage Seven: Current Issues in Franchising

Social Responsibility and Business Ethics

International Franchising

Filters