Exam 8: Managing the Franchisors Operations Process

There is one thing every franchise system knows.If you don't know how you want to be positioned in the marketplace,and don't know the value propositions you uphold,then you will be:

Which type of franchisor program offered to franchisees is based on the general notion that new franchisees have little or no specific business knowledge about the franchise system?

From a broad perspective,( )means effective communication and promotion of the franchised product or service to the targeted audience.

Part of the motivation for a franchisor to develop a franchise system is to ensure consistency throughout the business units in the system.Which type of franchisor manual is specifically focused to this purpose?

The recruitment package is part of the franchisor's

Which franchisor manual provided by the franchisor to new franchisees is referred to as "the bible?"

The general purpose of a promotions package by the franchisor to potential franchisees is to:

The written information provided in the franchise package to a prospective franchisee contains

Though a location manual or policy may be developed to assist in determining optimal sites,for franchised businesses that require a store-front location the final determination often rests with:

The primary administrative costs of administering a franchise program typically include those of: