Question 1

Which of the following questions is least important as a major critical issue for a new franchisor?

Accepted Answer

A) what is the target market for my product/service? 
B) how should I price the products in my product line? 
C) what guarantees,warranties or services should be provided to the customer? 
D) who shall I hire as my secretary? 
A) what is the target market for my product/service? 
B) how should I price the products in my product line? 
C) what guarantees,warranties or services should be provided to the customer? 
D) who shall I hire as my secretary? D

Question 2

In making an advertising decision,a franchisor or franchisee should have the primary objectives of advertising address each of the following issues,except:

Accepted Answer

A) to inform potential purchasers 
B) to discourage competitors 
C) to persuade potential customers to buy from your firm 
D) to remind customers of your product/service availability 
A) to inform potential purchasers 
B) to discourage competitors 
C) to persuade potential customers to buy from your firm 
D) to remind customers of your product/service availability B

Question 3

A market can be defined by four of the following means.Which one below is not considered as a primary means to define a market?

Accepted Answer

A) type of product/service offered 
B) robot-analyzed menu choices based upon on-site traffic 
C) customer characteristics 
D) geography 
E) specific location 
A) type of product/service offered 
B) robot-analyzed menu choices based upon on-site traffic 
C) customer characteristics 
D) geography 
E) specific location B

Question 4

Over time,most franchisors have developed a system for providing marketing services to franchisees.These services usually include three of the following.Which service is generally not included?

Accepted Answer

A) stock-option purchase into the franchise system itself 
B) a franchisee's grand opening package 
C) continuing advertising support 
D) other marketing and promotional items 
A) stock-option purchase into the franchise system itself 
B) a franchisee's grand opening package 
C) continuing advertising support 
D) other marketing and promotional items

Question 5

Marketing research in franchising is done primarily by

Accepted Answer

A) the franchisor 
B) the independent franchisees 
C) both franchisor and franchisee collaboratively 
D) contracted outside survey research firms. 
A) the franchisor 
B) the independent franchisees 
C) both franchisor and franchisee collaboratively 
D) contracted outside survey research firms.

Question 6

Potential customers can be grouped into market segments in different ways as based upon any one-up-to-four---of the following factors.Which one factor below is not a means to development market segmentation?

Accepted Answer

A) demographic factors 
B) behavioral factors 
C) writing style factors 
D) psychographic factors 
E) geographic factors 
A) demographic factors 
B) behavioral factors 
C) writing style factors 
D) psychographic factors 
E) geographic factors

Question 7

Casual dining places have,generally,targeted which group as their primary customer group?

Accepted Answer

A) children between ages 2-10 
B) senior citizens with disabilities 
C) college freshmen 
D) adults of all ages 
A) children between ages 2-10 
B) senior citizens with disabilities 
C) college freshmen 
D) adults of all ages

Question 8

Development of an integrated marketing strategy requires four of the five following items.Which one of the following is typically not part of the marketing strategy process?

Accepted Answer

A) market analysis 
B) franchisee personnel policies 
C) market planning 
D) marketing mix 
E) budgets,evaluation and control functions 
A) market analysis 
B) franchisee personnel policies 
C) market planning 
D) marketing mix 
E) budgets,evaluation and control functions

Which of the following questions is least important as a major critical issue for a new franchisor?

In making an advertising decision,a franchisor or franchisee should have the primary objectives of advertising address each of the following issues,except:

A market can be defined by four of the following means.Which one below is not considered as a primary means to define a market?

Over time,most franchisors have developed a system for providing marketing services to franchisees.These services usually include three of the following.Which service is generally not included?

Marketing research in franchising is done primarily by

Potential customers can be grouped into market segments in different ways as based upon any one-up-to-four---of the following factors.Which one factor below is not a means to development market segmentation?

Casual dining places have,generally,targeted which group as their primary customer group?

Development of an integrated marketing strategy requires four of the five following items.Which one of the following is typically not part of the marketing strategy process?

Franchising: History and Overview

Recognizing Franchising Opportunities

The Franchisor Business Plan

Franchisor Management, Organization and Administrative Policy

The Franchise Marketing Process

Selling Franchises and Marketing Research

Co-Branding

Managing the Franchisors Operations Process

Location and Site Selection

Accounting and Financial Statements: Presentation and Uses

Financial Management and Fiscal Planning Tools and Techniques

Information Systems in Franchising

Franchise Legal Documents

Trademarks, Copyrights, Patents, and Trade Secrets Stage Five: the Franchisee

Investigating Franchise Opportunities

Financing Your Franchised Business

Managing the Franchisee Business Stage Six: the Franchiserfranchisee Relationship

The Franchising Relationship

Franchiser Support Services Stage Seven: Current Issues in Franchising

Social Responsibility and Business Ethics

International Franchising

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Exam 17: Marketing the Franchisee Business

Which of the following questions is least important as a major critical issue for a new franchisor?

In making an advertising decision,a franchisor or franchisee should have the primary objectives of advertising address each of the following issues,except:

A market can be defined by four of the following means.Which one below is not considered as a primary means to define a market?

Over time,most franchisors have developed a system for providing marketing services to franchisees.These services usually include three of the following.Which service is generally not included?

Marketing research in franchising is done primarily by

Potential customers can be grouped into market segments in different ways as based upon any one-up-to-four---of the following factors.Which one factor below is not a means to development market segmentation?

Casual dining places have,generally,targeted which group as their primary customer group?

Development of an integrated marketing strategy requires four of the five following items.Which one of the following is typically not part of the marketing strategy process?

Franchising: History and Overview

Recognizing Franchising Opportunities

The Franchisor Business Plan

Franchisor Management, Organization and Administrative Policy

The Franchise Marketing Process

Selling Franchises and Marketing Research

Co-Branding

Managing the Franchisors Operations Process

Location and Site Selection

Accounting and Financial Statements: Presentation and Uses

Financial Management and Fiscal Planning Tools and Techniques

Information Systems in Franchising

Franchise Legal Documents

Trademarks, Copyrights, Patents, and Trade Secrets Stage Five: the Franchisee

Investigating Franchise Opportunities

Financing Your Franchised Business

Managing the Franchisee Business Stage Six: the Franchiserfranchisee Relationship

The Franchising Relationship

Franchiser Support Services Stage Seven: Current Issues in Franchising

Social Responsibility and Business Ethics

International Franchising

Filters