Exam 12: Public Relations: The Image Industry

Canned news consists of ______ releases from PR specialists, designed to be inserted into newspaper feature or editorial sections.

______ is using public relations messages to cover up problems without correcting them.

Who was Phineas T. Barnum? What is an example of hype that he used?

An exclusive is a specific type of leak, in which the source reveals that some major policy is being considered.

The "father" of the modern public relations industry is recognized as

Define the terms "VNRs" and "Astroturf lobbying." How is the distinction between news and advertising blurred through VNRs and Astroturf lobbying? Give examples.

A day at work at a public relations office may include

Derogatory terms for public relations professionals are spin doctors and ______.

Community relations activity in which a company helps society on a large scale is called ______ aid.

The civil rights movement of the late 1950s and early 1960s was based on nonviolent forms of protest such as marches, picketing and sit-ins.

Certification by an industry association is called ______.

When Republicans wanted to protest high taxes in 2009, the "tea parties" they arranged were considered publicity ______.

A short document written in a standard news form, designed with the purpose of placing favorable information about the client in a newspaper, is called

Match the public relations tools to its definition. -An elaborate set of documents and pictures

ASCAP was commended by public relations consultants for their campaign to charge Girl Scouts for singing the song Happy Birthday.

An example of ______ is when Arco printed a series of suggestions on how to save the environment during a year it was one of the worst industrial polluters.

Match the public relations tools to its definition. -In-depth information

Match the examples with the public relations techniques. -News hook

In the 1950s and 60s, how did civil rights organizations use public relations to secure constitutional rights? What kind of challenges did they have with two publics? Give specific examples.

The Boston Tea Party was a staged event.