Exam 12: Public Relations: The Image Industry

Match the terms to their definitions. -Gift for reporters

Discuss how Edward and Doris Bernays affected the field of public relations. Include a description of the major campaigns they worked on.

When people state something they know to be untrue, and stick to it, it's called

John D. Rockefeller improved his image by drinking beer with coal miners.

The slogan "Loose lips sink ships" was part of a government PR campaign.

How does PRSA oversee the public relations industry?

An Arabic video produced in 2003 by the State Department highlighting Muslims living prosperously in the United States was well received by its Middle Eastern audience.

Speeches worded especially for television news reports are called

Match the examples with the public relations techniques. -Media relations