Exam 12: Public Relations: The Image Industry

A gift to a journalist from a PR agent is called

Match the U.S. president to a public relations activity for which he is known. -Put reporters on the White House payroll

Discuss the various strategies public relations professionals use in news management. Give an example of each technique, either from the text or from your own experience.

Match the terms to their definitions. -Slang for a public relations person

A news hook is a kind of publicity stunt designed to lure news crews to your press conferences.

Match the activities with the appropriate public relations strategy -Make charitable contributions

Ivy Ledbetter Lee believed the goal of public relations was to fool the public.

Define the term "news hook." How might a public relations practitioner use one?

A ______ balloon is a leak in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it.

Edward and Doris Bernays' pubic relation's work included

Public relations professionals may

Match the company or person with the corresponding PR crisis -Arrest for drunk driving and an anti-Semitic tirade

Groups outside the client's organization are called ______ publics.

Match the examples with the public relations techniques. -Publicity stunt

Integrated ______ is when public relations and advertising work together.

P.T. Barnum planted false stories in the press in order to get people to attend his shows.

Match the U.S. president to a public relations activity for which he is known. -Started Committee on Public Information

Match the examples with the public relations techniques. -Exclusive

A story granted to just one news outlet is called an ______.

Match the U.S. president to a public relations activity for which he is known. -Started Office of War Information