Exam 12: Public Relations: The Image Industry

Public relations activities consist of

The word "spin" can have both positive and negative connotations.

The first publicity agency was established in the 1700s.

Describe how public relations professionals use community relations, crisis management and lobbying as strategies. Give examples of each.

Match the public relations tools to its definition. -A story ready for television

Match the U.S. president to a public relations activity for which he is known. -Posed with celebrities including Al Jolson

A news ______ is the angle or approach that makes information newsworthy.

Dramatic publicity techniques are called ______.

Explain the concept of "integrated marketing." What areas are involved and how do they work together?

A "flack" is

Press ______ are people who work to generate publicity for a client.

World War I was promoted as "the war to end all wars."

Westinghouse sponsoring an annual science competition for high school students is an example of

Match the terms to their definitions. -Naming the source of information

A public relations client can be an individual or a group.

Match the activities with the appropriate public relations strategy -Rehabilitate public image following a scandal

A news conference in which the newsmakers and reporters are in different locations and joined by a satellite hook-up is called

Which of the following is NOT an example of an external public?

Match the company or person with the corresponding PR crisis -Poison in a product

Match the public relations tools to its definition. -A story ready for publication