Exam 12: Public Relations: The Image Industry

Public relations strategies include lobbying and attribution.

Match the activities with the appropriate public relations strategy -Create, distribute messages to generate favorable publicity

The angle that makes an organization's activities newsworthy is called a

An example of _____ was when Mel Gibson gave an apology for his behavior and checked himself into rehab after he was arrested for drunk driving and an anti-Semitic tirade.

Another name for a videoconference or satellite media tour is a ______; it's an interview with a newsmaker conducted by numerous reporters in various parts of the country.

The act of providing the source for information that appears in news reports is ______.

Public relations and marketing are

The Public Relations Society of America was designed to

The FBI's "Ten Most Wanted Fugitives" Program was a classic public relations success.

Match the public relations tools to its definition. -A short document for news reports

The most visible part of the PR process is

Match the examples with the public relations techniques. -Soundbite

Why is attribution a controversial issue in public relations? How does the public relations industry defend itself on this issue?

Public relations is part of a district attorney's job.

Match the company or person with the corresponding PR crisis -Reports of syringe in product

Describe the qualities needed by public relations professionals, and why they need these qualities.

A PR counselor teaches a client how to act during on-camera interviews.

VNRs are ______ news releases, called "fake news" by critics.

Nike's researchers who ask teenagers about the next trend in sneakers are called

Match the activities with the appropriate public relations strategy -Influence legislator voting through personal contacts